How do you stand out in the ocean of mortgage brokers?

If someone was going to dress like you for Halloween what would they wear and what would they say?

When you figure this out, glorious things start to happen.

You'll enjoy doing mortgages more.

Because you're only talking about the parts that you want to talk about.

You'll find your tribe.

And you'll weed through the non-believers.

Your confidence and your bank account will grow.

What's your purple cow?