A lot of people think:
“I’ll run a webinar, people will show up, sit through it, and apply.”
That’s not how it works.
A webinar is just a conversion tool.
Just like a lead magnet.
Just like an opt-in.
If you don’t have traffic, social, email, audience, it doesn’t matter how good the webinar is.
Build the audience first.
Then use webinars to convert it.
