Do you struggle with social media? This broker used to be the same, and in 8 months, has transformed her online presence.
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Enter Jennine Yool, who has funded 53 deals in the first four months of this year, putting her on track for a total of $70-$80 million in 2026. Strategically, a lot of it comes down to building a boring mortgage business while avoiding the traps of shiny objects.

Jennine does the basics, like preserving her pipeline with proactive, fully underwritten rate holds, developing her skills on underserved clients like stated income files, and putting time and money into expanding her social media presence and building a brand. While she does outsource her social media to professionals, everything else runs with only one full time assistant, allowing her to focus on the high-value activities like creating long-term client relationships and complex deal structuring.

Even though Jennine has been very successful, the mortgage industry can be extremely difficult. There have been times she considered quitting entirely, but found her ultimate motivator in not wanting to let down her 4 kids. Jennine still battles imposter syndrome, but her 2026 mantra of "choose your heart" and getting to help her clients inspires her every day to just keep going.

Inside this video, you’ll learn:
✅ Why you need to think of social media differently.
✅ What made Jennine realize she needed to invest more into social media.
✅ The ramifications for your business of not investing in social media.
✅ Why hiring professionals is the best avenue for brokers to be successful at social media.
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🌲 Jennine Yool's Linktree: https://linktr.ee/mortgagesbyjennine?utm_source=linktree_profile_share&ltsid=ffe81e4b-a741-4a48-ac2c-04eb802753d9
📸 Jennine Yool's Instagram: https://www.instagram.com/mortgagesbyjennine/
🔗 Jennine Yool's LinkedIn: https://www.linkedin.com/in/jennine-yool-ba027669/
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📺 Watch the Full Episode here: https://youtu.be/RfxI4_CtEPs
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