Your Instagram Stories don't have to be all mortgages.
A good rule of thumb is to mix your business content with your everyday life.
Share the mortgage tips, client wins, and behind-the-scenes moments, but also let people see your hobbies, family, interests, or what your day looks like.
Most importantly, let your personality come through.
Whether you're funny, serious, direct, or laid back, that's what makes your content memorable and helps people connect with your personal brand.