One of the most important things in marketing is knowing exactly who your avatar is and genuinely believing in what you're helping them accomplish.
People can feel conviction. They can tell when you truly care about the outcome.
When I was still brokering, I shifted my business toward helping investment property buyers. I genuinely believed owning rental properties could change people's financial future, and that belief showed up in every conversation, every piece of content, and every client interaction.
The result wasn't just more business. It completely changed the trajectory of my career.
When you find a niche you care deeply about, marketing becomes a lot easier because you're no longer trying to convince people. You're sharing something you already believe in.