I used to overthink what belonged on reels versus stories until someone explained it perfectly.
Reels are billboards. They get reach, exposure, and new eyeballs.
Stories are coffee chats, the place where real trust, depth, and connection happen.
If you rely only on reels, you’d better be incredible at DM outreach. Stories do that work for you organically.
The brokers and agents winning on social are the ones upping their story game — daily.
#MortgageBroker #BrokerLife #BusinessGrowth
