The market moved. A lot of brokers did not.
Outdated strategies, outdated techniques, outdated mindsets. Then we celebrate eight renewal calls like that means we are winning. It does not.
Clients are asking for rates and options. That is it. If you do not have a plan, you are just reacting.
Clients do not owe you anything. So if you are taking renewal calls, what is your strategy. What doubt are you creating. What opportunity are you uncovering. Where is your value add.
If you want to win in this market, you need to up your game.
