When you set up an auto-DM on TikTok, the automation only fires for new comments — not the ones already there.

So here’s the process: publish the video, open ManyChat, create the keyword trigger, attach your link or lead magnet, and activate it immediately before the comments start rolling in.

If you wait even a few hours, you’ll miss the entire first wave of engagement — and all the free leads that come with it.

Or make it easier on yourself and attach the same auto-DM to every new TikTok you post so your links work across all fresh content.

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