In a market where most broker's volume is declining, this broker's business is growing. What exactly are they doing differently than everybody else?
***

Enter Jennine Yool, who has funded 53 deals in the first four months of this year, putting her on track for a total of $70-$80 million in 2026. Strategically, a lot of it comes down to building a boring mortgage business while avoiding the traps of shiny objects.

Jennine does the basics, like preserving her pipeline with proactive, fully underwritten rate holds, developing her skills on underserved clients like stated income files, and putting time and money into expanding her social media presence and building a brand. While she does outsource her social media to professionals, everything else runs with only one full time assistant, allowing her to focus on the high-value activities like creating long-term client relationships and complex deal structuring.

Even though Jennine has been very successful, the mortgage industry can be extremely difficult. There have been times she considered quitting entirely, but found her ultimate motivator in not wanting to let down her 4 kids. Jennine still battles imposter syndrome, but her 2026 mantra of "choose your heart" and getting to help her clients inspires her every day to just keep going.

Inside this video, you’ll learn:
✅ The benefits of hiring professionals for your social media.
✅ How to preserve your pipeline by utilizing rate holds.
✅ Tips for stated income files.
✅ How to overcome daily mindset challenges.
✅ The right and wrong ways to manage client expectations in stressful situations.
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🌲 Jennine Yool's Linktree: https://linktr.ee/mortgagesbyjennine?utm_source=linktree_profile_share&ltsid=ffe81e4b-a741-4a48-ac2c-04eb802753d9
📸 Jennine Yool's Instagram: https://www.instagram.com/mortgagesbyjennine/
🔗 Jennine Yool's LinkedIn: https://www.linkedin.com/in/jennine-yool-ba027669/
***

CHAPTERS
00:00 On This Episode
00:18 Today's Guest: Jennine Yool
02:23 Where Jennine is Dropping the Ball in Her Business
04:23 Jennine's Behind the Scenes Support & What They Do
06:57 Outsourcing Social Media for Business Growth
11:40 Where Jennine's Files Come From
14:17 Is Jennine Losing More Deals & Renewals This Year?
15:12 Using Rate Holds for Pipeline Preservation
18:55 Jennine's Motivaiton
19:26 Overcoming Daily Mindset Challenges & Imposter Syndrome
24:22 Stated Income File Tips & Potentially Niching into That Market
30:18 Advice Jennine Would've Given Herself 10 Years Ago - Find Your Ultimate Motivator
32:24 Things Jennine Wishes She Would've Done Better - Collect Better Data
34:23 Managing Client Expectations and Stress
40:45 Wrap-Up
***

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