There are brokers who built their business a long time ago and are still living off it today.
Old databases.
Old relationships.
Old ways of doing things.
Some are fine with that and ready to ride it out.
But there is a middle group that knows something is changing.
They feel it.
They just keep delaying the shift.
They tell themselves they do not need social.
That it looks desperate.
That what they are doing still works.
And right now, it does.
The problem is waves do not last forever.
What feels safe today can quietly become the reason growth disappears tomorrow.
