Before you build a team or a brokerage, there’s one question you need to answer honestly.
Why do you actually want it?
Not the surface-level answer.
The real one.
For me, it wasn’t about ego or scale.
I loved sales.
I loved marketing.
I loved coaching.
But I was tired of helping people inside systems that weren’t built to support them long term.
So I asked a different question.
Why don’t I just coach my own people? Give them done for you tools?
The truth is, I had the answers.
I had the playbook.
I knew what actually worked.
If I didn’t have that, building a team would’ve been a massive risk.
A team only makes sense when you’re clear on what you’re fixing,
and who you’re building it for.
