About 70% of your content should speak to one person.
Behind the scenes, you might help five or eight different client types, but your content shouldn’t show that.
When someone watches six of your videos breaking down their exact problem, they don’t come into the call cold.
They already know you can help them.
That’s the difference between starting every call from scratch and having prospects show up already bought in.
Consistency isn’t about posting everything you do.
It’s about repeatedly serving the same person with the same message.
Figure out who you want to help most, and put that energy out, over and over.
