292: This Might Be the Most Important Episode I've Ever Recorded
In this episode, I discuss how many people struggle to take action in their business because they lack a strong belief in their own principles. If you define your belief system, it will drown out all the noise, and simplify your decision-making processes.
***
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***
00:00:06,110 --> 00:00:07,550
Welcome to the mortgage game.
2
00:00:07,830 --> 00:00:09,870
I truly, truly believe that
3
00:00:09,870 --> 00:00:13,370
building a mortgage business, a
successful one is like playing a
4
00:00:13,370 --> 00:00:13,510
game.
5
00:00:13,510 --> 00:00:15,050
There's winners, there's losers.
6
00:00:15,050 --> 00:00:16,410
There's certain things you try.
7
00:00:16,410 --> 00:00:18,110
Some of us are playing checkers
8
00:00:18,110 --> 00:00:19,910
while others are playing chess.
9
00:00:19,910 --> 00:00:22,410
I've had the ability to coach and
10
00:00:22,410 --> 00:00:23,570
mentor hundreds of mortgage
brokers.
11
00:00:23,570 --> 00:00:26,290
I myself built a very nice
business.
12
00:00:26,290 --> 00:00:29,570
So now I want to distill all that
information, all the things I've
13
00:00:29,810 --> 00:00:32,850
learned from that and bring it
directly to you in a simple to
14
00:00:32,850 --> 00:00:33,190
understand way.
15
00:00:33,190 --> 00:00:34,170
I hope you enjoy.
16
00:00:34,170 --> 00:00:34,920
Hang on.
17
00:00:34,920 --> 00:00:35,260
All right.
18
00:00:35,260 --> 00:00:38,940
Welcome to Mortgage Game Podcast.
19
00:00:39,320 --> 00:00:40,800
West Coast whiteboard while here
20
00:00:41,800 --> 00:00:44,200
coming to you from the Dodge Ram
studio.
21
00:00:44,200 --> 00:00:45,760
It is 5 .06 a .m.
22
00:00:46,460 --> 00:00:50,400
And you're like, Ryan, oh my
23
00:00:50,960 --> 00:00:54,420
goodness, what are you doing?
I woke up at threesome today and I
24
00:00:54,420 --> 00:00:57,220
was just like lying there in bed
going, oh man, I need, this is
25
00:00:57,220 --> 00:00:58,680
something that's been bothering me
for a while.
26
00:00:58,680 --> 00:00:59,860
I need to talk about it.
27
00:00:59,860 --> 00:01:00,500
So here we are.
28
00:01:00,500 --> 00:01:02,260
So first one is Starbucks,
Americano sitting here.
29
00:01:02,260 --> 00:01:06,800
This podcast is going to be
brought to you by Americano quite
30
00:01:06,800 --> 00:01:07,720
a few times.
31
00:01:07,720 --> 00:01:08,660
Yeah, so let's get into it.
32
00:01:08,660 --> 00:01:13,360
So what kept me up at night?
Well, being a coach, being a
33
00:01:13,360 --> 00:01:15,740
mentor, being a parent, there's
certain things I see.
34
00:01:15,740 --> 00:01:20,960
I just see things through my way,
right or wrong, I see things.
35
00:01:20,960 --> 00:01:23,040
And I can't understand why other
people...
36
00:01:23,040 --> 00:01:24,920
Not that I can't understand,
understand why other people...
37
00:01:25,640 --> 00:01:31,340
Not that I can't understand, but a
big challenge or frustration
38
00:01:31,340 --> 00:01:32,020
anytime you're a coach, a mentor,
a parent is you're like, how can
39
00:01:32,020 --> 00:01:34,800
they not see that?
Like I'm seeing it to me.
40
00:01:34,900 --> 00:01:35,600
It's like crystal clear.
41
00:01:35,600 --> 00:01:37,120
It's like that stop sign is red.
42
00:01:37,120 --> 00:01:39,960
Do you not think it's red?
Why did you not stop?
43
00:01:39,960 --> 00:01:46,440
It's like it's did you didn't
think it was a stop sign?
44
00:01:46,440 --> 00:01:49,040
Is it like it's sitting right
there?
45
00:01:49,040 --> 00:01:53,260
Tell me you're thinking because
that's where and I'm being.
46
00:01:53,260 --> 00:01:56,220
quite literally, and going, and so
I go, ah, so I've just been, this
47
00:01:56,400 --> 00:01:58,740
has been an ongoing thing for me.
48
00:01:58,740 --> 00:02:00,740
I'm like, why don't people do the
49
00:02:00,980 --> 00:02:03,900
thing when it's right there?
And then it just hit me.
50
00:02:03,900 --> 00:02:07,060
And it's stuff I've thought about
before, but I haven't been able to
51
00:02:07,060 --> 00:02:07,480
articulate.
52
00:02:07,480 --> 00:02:10,160
And that's what this podcast is
53
00:02:10,199 --> 00:02:10,600
about.
54
00:02:10,600 --> 00:02:12,220
This could be actually the most
55
00:02:12,220 --> 00:02:12,880
important podcast I've done.
56
00:02:12,880 --> 00:02:13,440
Maybe not.
57
00:02:13,580 --> 00:02:13,980
I don't know.
58
00:02:13,980 --> 00:02:15,500
I don't know if that's just a good
59
00:02:15,500 --> 00:02:15,860
hook.
60
00:02:15,860 --> 00:02:17,740
That's not the intention of this,
61
00:02:17,740 --> 00:02:19,980
but I'm like, this literally
could.
62
00:02:19,980 --> 00:02:22,700
And it's about rewiring your
operating system on your business
63
00:02:22,700 --> 00:02:23,880
and maybe just you personally.
64
00:02:23,880 --> 00:02:25,940
And this is what just hit me.
65
00:02:26,000 --> 00:02:27,540
And it's like, people don't
believe.
66
00:02:27,540 --> 00:02:30,900
They don't believe that the stop
sign's red.
67
00:02:30,900 --> 00:02:32,820
Or they don't believe it's a stop
sign.
68
00:02:32,820 --> 00:02:34,980
Or they don't believe they should
have to stop.
69
00:02:34,980 --> 00:02:37,160
They're better than anyone else.
70
00:02:37,160 --> 00:02:40,040
Playing in that example I gave
71
00:02:40,040 --> 00:02:40,180
you.
72
00:02:40,180 --> 00:02:40,960
The stop sign.
73
00:02:41,060 --> 00:02:41,720
The stop sign's red.
74
00:02:41,720 --> 00:02:42,260
It's right there.
75
00:02:42,260 --> 00:02:42,760
You stop.
76
00:02:42,760 --> 00:02:43,520
You carry on.
77
00:02:43,520 --> 00:02:44,220
You look.
78
00:02:44,220 --> 00:02:44,640
You go.
79
00:02:44,640 --> 00:02:46,560
Do you believe you're above the
law?
80
00:02:47,200 --> 00:02:48,420
That's why you don't stop.
81
00:02:48,420 --> 00:02:50,220
If you just not believe that's the
82
00:02:50,220 --> 00:02:52,060
color red, you think it's more of
a purple.
83
00:02:52,060 --> 00:02:54,840
Do you think it's not a stop sign?
Like that type of energy.
84
00:02:54,840 --> 00:02:56,440
And I'm like, whoa, people don't
believe.
85
00:02:56,650 --> 00:02:58,030
So let me give you some examples.
86
00:02:58,030 --> 00:02:59,330
I promise this will be worth it.
87
00:02:59,330 --> 00:03:01,850
You will have takeaways here
because I've had my own takeaways
88
00:03:01,970 --> 00:03:02,430
from understanding this.
89
00:03:02,430 --> 00:03:05,150
And this might be like, this is a
90
00:03:05,150 --> 00:03:06,130
deeper one.
91
00:03:06,130 --> 00:03:07,010
This isn't like click this button,
92
00:03:07,130 --> 00:03:08,610
drag over here, and there you go.
93
00:03:09,290 --> 00:03:10,670
You have a drip campaign.
94
00:03:10,670 --> 00:03:12,010
Like that's not what this is.
95
00:03:12,010 --> 00:03:14,690
But this could be the most
96
00:03:14,690 --> 00:03:15,730
important podcast you listen to.
97
00:03:15,730 --> 00:03:16,350
Or maybe not.
98
00:03:16,350 --> 00:03:17,870
But soon to find out.
99
00:03:18,290 --> 00:03:19,850
So let me put this in perspective.
100
00:03:19,990 --> 00:03:20,750
Let's just say you're Catholic.
101
00:03:20,930 --> 00:03:21,930
And I'm not a religious guy.
102
00:03:22,090 --> 00:03:23,110
I believe in something.
103
00:03:23,110 --> 00:03:24,930
But I'm not here to talk about
104
00:03:26,600 --> 00:03:27,980
religion and debate it.
105
00:03:27,980 --> 00:03:30,740
But it's not up for debate.
106
00:03:30,740 --> 00:03:32,140
For me, I just believe.
107
00:03:33,540 --> 00:03:36,080
Like this is if I was Catholic.
108
00:03:36,080 --> 00:03:37,180
I believe there's a God.
109
00:03:37,180 --> 00:03:38,200
I believe in my religion.
110
00:03:38,200 --> 00:03:39,020
Like it's not for debate.
111
00:03:39,020 --> 00:03:40,620
So then my daily routine happens.
112
00:03:40,620 --> 00:03:44,100
And it's like, well, do I pray?
Do I not pray?
113
00:03:44,100 --> 00:03:48,240
Like, are you thinking about that?
No, you just do what you're going
114
00:03:48,240 --> 00:03:48,700
to do.
115
00:03:48,700 --> 00:03:50,100
Do I go to church or not church?
116
00:03:50,100 --> 00:03:53,900
Should I go to that church?
No, you just go to church.
117
00:03:53,900 --> 00:03:56,480
What should I wear at church?
Like it takes, it strips away the
118
00:03:56,560 --> 00:03:56,580
overthinking.
119
00:03:56,580 --> 00:03:57,500
If I just have these belief
120
00:03:57,500 --> 00:03:59,780
systems in my personal, in my
business life, and then I just do.
121
00:03:59,780 --> 00:04:04,340
And a lot of us are in this no man
land where you get so caught up in
122
00:04:04,340 --> 00:04:07,040
the weeds that you forget what you
actually believe in.
123
00:04:07,040 --> 00:04:10,560
So I personally believe that you
should be, the world needs more
124
00:04:10,680 --> 00:04:11,040
kindness.
125
00:04:11,040 --> 00:04:11,700
It's something I believe.
126
00:04:11,860 --> 00:04:12,680
I could be right or wrong.
127
00:04:12,680 --> 00:04:13,400
That does not matter.
128
00:04:13,400 --> 00:04:16,940
Your beliefs, if you're right or
wrong, does not matter because if
129
00:04:16,940 --> 00:04:19,100
you believe it, it's all you know.
130
00:04:19,240 --> 00:04:21,360
And so your actions just follow
131
00:04:21,360 --> 00:04:24,120
and it makes it less complicated
your day to day.
132
00:04:24,120 --> 00:04:25,100
I'm a super simple guy.
133
00:04:25,100 --> 00:04:26,880
Things come to me and like my
134
00:04:27,200 --> 00:04:29,040
decisions in a day are so
simplified because I just lean
135
00:04:29,040 --> 00:04:30,540
into what I believe in in my
business.
136
00:04:30,540 --> 00:04:32,500
or in my life personally.
137
00:04:32,500 --> 00:04:34,520
So if I believe that I should be
138
00:04:34,520 --> 00:04:36,820
kind, I believe the world needs
more of that.
139
00:04:36,820 --> 00:04:38,620
We're being divided in that.
140
00:04:38,620 --> 00:04:40,560
And more than ever, kindness wins.
141
00:04:40,560 --> 00:04:44,320
I don't wake up and go, how can I
be kind today?
142
00:04:44,320 --> 00:04:45,020
I'm just kind.
143
00:04:45,020 --> 00:04:46,930
And I'll bring us into the
144
00:04:46,930 --> 00:04:47,610
business world.
145
00:04:47,870 --> 00:04:48,890
But I'm just kind.
146
00:04:48,890 --> 00:04:50,210
I show up by smile.
147
00:04:50,370 --> 00:04:51,410
I say, thank you.
148
00:04:51,410 --> 00:04:53,710
Or maybe ask a question here or
there that no one else's.
149
00:04:53,710 --> 00:04:54,830
I hold a door.
150
00:04:54,990 --> 00:04:55,890
I do that.
151
00:04:55,890 --> 00:04:56,390
I do like.
152
00:04:56,490 --> 00:04:57,010
And that just spreads.
153
00:04:57,010 --> 00:04:59,070
But I'm not sitting there.
154
00:04:59,290 --> 00:05:00,130
No one's judging my kindness
155
00:05:00,130 --> 00:05:00,250
either.
156
00:05:00,250 --> 00:05:03,850
If I'm going to go help someone
157
00:05:03,850 --> 00:05:08,050
and I go buy them a coffee because
they're cold and they're on the
158
00:05:08,050 --> 00:05:11,250
street and I'm going to go buy you
and that's my kindness for the day
159
00:05:11,390 --> 00:05:14,090
or one of the things I do, no
one's sitting there going, wow,
160
00:05:14,150 --> 00:05:17,090
why didn't he buy that person a
latte?
161
00:05:17,090 --> 00:05:18,590
Why didn't he buy a coffee?
That's not happening.
162
00:05:18,590 --> 00:05:20,350
It's just, oh, that person's kind.
163
00:05:20,350 --> 00:05:21,670
And then I feel like I'm kind and
164
00:05:21,670 --> 00:05:22,390
I'm just leaning into my beliefs.
165
00:05:22,390 --> 00:05:23,770
It's like, what do you believe to
166
00:05:23,770 --> 00:05:26,550
be true?
I believe to be true if you're
167
00:05:26,550 --> 00:05:26,770
kind.
168
00:05:26,770 --> 00:05:26,950
you'll win.
169
00:05:26,950 --> 00:05:30,550
Maybe not in the moment, but
someone else wins in the moment.
170
00:05:30,550 --> 00:05:31,430
And there's a ripple effect.
171
00:05:32,550 --> 00:05:33,930
So I believe that the mortgage
172
00:05:33,970 --> 00:05:35,910
brokerage model is broken, right
or wrong.
173
00:05:35,910 --> 00:05:36,610
I believe it's broken.
174
00:05:36,610 --> 00:05:37,730
So when people ask, and someone
175
00:05:37,730 --> 00:05:40,290
did this yesterday, and they say,
Ryan, what's the plan with Team
176
00:05:40,290 --> 00:05:41,070
Wiley?
I go, I don't know.
177
00:05:41,070 --> 00:05:44,740
But I'm going to, I believe it's
broken.
178
00:05:44,740 --> 00:05:48,300
I believe there are crazy fucking
contracts people are signed into
179
00:05:48,300 --> 00:05:48,920
and locked into.
180
00:05:48,920 --> 00:05:51,120
I believe broker owners brokerages
181
00:05:51,120 --> 00:05:54,680
and networks keep using the word
value, value, value.
182
00:05:54,680 --> 00:05:57,340
We have value and it's literally
not value anymore.
183
00:05:57,340 --> 00:05:58,600
It's maybe 10, 15 years ago.
184
00:05:58,720 --> 00:06:00,020
I believe the culture isn't where
185
00:06:00,020 --> 00:06:01,220
it should be in certain places.
186
00:06:01,280 --> 00:06:02,600
I believe leadership isn't as
187
00:06:02,600 --> 00:06:04,020
engaged as they should be.
188
00:06:04,020 --> 00:06:06,240
I believe that transparency is not
189
00:06:06,240 --> 00:06:09,940
where it needs to be with
commission and comp and all the
190
00:06:09,940 --> 00:06:12,890
backhand deals and all this stuff.
191
00:06:12,890 --> 00:06:14,710
I could go into it, but I'm not
192
00:06:14,710 --> 00:06:17,970
going to go into it and you could
debate me on each of those.
193
00:06:18,150 --> 00:06:21,070
I'm not going to because that's
not the battle I'm fighting is
194
00:06:21,070 --> 00:06:24,050
explaining to you why it's broken
and trying to convince you.
195
00:06:24,050 --> 00:06:28,570
My belief system is it's broken.
196
00:06:28,570 --> 00:06:30,050
So then my actions every day go
197
00:06:30,050 --> 00:06:32,670
towards how do I fix what I
believe to be true?
198
00:06:32,670 --> 00:06:33,370
I believe it's broken.
199
00:06:33,370 --> 00:06:34,770
How do I fix that?
200
00:06:34,770 --> 00:06:35,590
That's my belief system.
201
00:06:35,590 --> 00:06:36,470
You can't convince me otherwise.
202
00:06:36,470 --> 00:06:37,390
You can't change my religion.
203
00:06:37,390 --> 00:06:39,960
You can't change how I'm going to
204
00:06:39,960 --> 00:06:40,260
treat people.
205
00:06:40,260 --> 00:06:43,200
I believe in certain things.
206
00:06:43,200 --> 00:06:43,520
Right.
207
00:06:43,520 --> 00:06:44,520
And so you're a mortgage broker
208
00:06:44,520 --> 00:06:48,460
and you feel like you believe and
this is what I believe.
209
00:06:48,460 --> 00:06:52,320
I believe that mortgage building a
brand is something that no one can
210
00:06:52,320 --> 00:06:53,220
take away from you.
211
00:06:53,700 --> 00:06:55,360
I feel like it makes your business
212
00:06:55,360 --> 00:06:55,840
run smoother.
213
00:06:56,040 --> 00:06:57,500
I believe it creates more
214
00:06:57,500 --> 00:06:57,800
opportunities.
215
00:06:57,800 --> 00:07:01,120
You build trust, more doors open.
216
00:07:01,120 --> 00:07:03,620
I believe if you build a brand.
217
00:07:03,620 --> 00:07:06,220
So if I believe you build a brand,
218
00:07:06,220 --> 00:07:12,100
how we get there is sort of
irrelevant because I'm going to
219
00:07:12,100 --> 00:07:13,400
get there.
220
00:07:13,400 --> 00:07:15,700
But a lot of you get caught up in,
221
00:07:15,700 --> 00:07:19,220
okay, social and what's the hook?
How do I record?
222
00:07:19,220 --> 00:07:21,600
Oh, it comes in my calendar, my
scripting day, my recording day,
223
00:07:21,600 --> 00:07:26,540
or in the moment I need to do it,
but I don't do it.
224
00:07:26,700 --> 00:07:28,120
It's because you don't believe.
225
00:07:28,120 --> 00:07:30,340
It's like you get so caught up,
226
00:07:30,340 --> 00:07:32,960
you're in no man's land of
overthinking every situation.
227
00:07:32,960 --> 00:07:36,000
It's holding you back from
actually completing the belief.
228
00:07:36,000 --> 00:07:38,460
From executing on the thing that
is... how you're hardwired.
229
00:07:38,460 --> 00:07:41,400
So you're obviously not hardwired
to think that.
230
00:07:41,400 --> 00:07:44,080
It might be someone else's belief
system you believe in, and it's
231
00:07:44,080 --> 00:07:44,520
not yours.
232
00:07:44,600 --> 00:07:45,860
So if you fundamentally believe
233
00:07:45,860 --> 00:07:47,180
that your mortgage business, for
it to exist and thrive and
234
00:07:47,220 --> 00:07:50,060
prosper, and you to help the
families, you know, if you believe
235
00:07:50,060 --> 00:07:53,400
you need a brand to do that, then
you'll figure it out.
236
00:07:53,400 --> 00:07:59,000
How you get there, well, you'll
start putting pieces in place, but
237
00:07:59,000 --> 00:08:01,100
you'll wake up.
238
00:08:01,100 --> 00:08:04,940
And when you catch yourself in the
239
00:08:04,940 --> 00:08:09,120
moment going, holy shit, I've
spent an hour and a half and I
240
00:08:09,120 --> 00:08:12,940
haven't sent out a reel and I
haven't done this or that.
241
00:08:12,940 --> 00:08:18,640
My brand's no better today than it
was this morning I woke up.
242
00:08:18,640 --> 00:08:22,400
Just press the fucking button,
record and put it out.
243
00:08:22,400 --> 00:08:24,260
And then you'll start stacking on
things on that.
244
00:08:24,260 --> 00:08:28,380
Oh, now I'm just going to make
that video a little bit better.
245
00:08:28,600 --> 00:08:31,720
I'm going to do this because I'm
building a brand and a brand is a
246
00:08:31,720 --> 00:08:32,059
journey.
247
00:08:32,140 --> 00:08:33,860
A journey of just do it, show
248
00:08:33,860 --> 00:08:36,260
people, be vulnerable, work on it
as I go.
249
00:08:36,260 --> 00:08:39,140
But a lot of you get caught up in
this other thing and then you
250
00:08:39,140 --> 00:08:40,000
don't have it posted.
251
00:08:40,000 --> 00:08:42,100
And now you've done three videos
252
00:08:42,100 --> 00:08:46,240
in a week, which is just not going
to move the needle anywhere in
253
00:08:46,240 --> 00:08:48,120
anything you do in life.
254
00:08:48,120 --> 00:08:50,040
And then you're sitting there and
255
00:08:50,040 --> 00:08:51,380
you're like, it's social media
doesn't work.
256
00:08:51,380 --> 00:08:53,240
And it's so much work and it's
hard because you don't believe.
257
00:08:53,240 --> 00:08:56,320
Because if you believe in that
God, you would show up, you would
258
00:08:56,320 --> 00:09:00,980
worship, you would do all the
things that God's telling you to
259
00:09:01,320 --> 00:09:02,420
do.
260
00:09:02,420 --> 00:09:03,900
I'm not going down a religious
261
00:09:03,900 --> 00:09:04,000
thing.
262
00:09:04,000 --> 00:09:05,040
I'm the last person to do that.
263
00:09:05,040 --> 00:09:06,160
So don't be like, Ryan, don't do
that.
264
00:09:06,160 --> 00:09:07,100
I'm not doing it.
265
00:09:07,100 --> 00:09:07,860
I'm not doing it.
266
00:09:07,860 --> 00:09:08,200
Okay.
267
00:09:08,200 --> 00:09:09,180
But I'm just giving you examples.
268
00:09:09,180 --> 00:09:12,860
If I believe you are what you eat,
which I do, then I don't need to
269
00:09:12,860 --> 00:09:15,060
track micros and macros and
numbers and have apps tell me what
270
00:09:15,160 --> 00:09:19,120
to do and wear a ring and a watch
and stuff and the thing.
271
00:09:19,120 --> 00:09:23,140
I just know if I do this and this
and this, this works.
272
00:09:23,140 --> 00:09:24,420
I don't need all that stuff.
273
00:09:24,420 --> 00:09:26,390
But a lot of people get so caught
274
00:09:26,390 --> 00:09:27,110
up and they do.
275
00:09:27,110 --> 00:09:28,730
And I'm giving you another example
276
00:09:28,730 --> 00:09:31,050
in the personal side where they're
tracking the micros and all of a
277
00:09:31,050 --> 00:09:33,890
sudden you've got nine things to
enter in an app every day.
278
00:09:33,890 --> 00:09:36,370
And I'm not saying this is wrong.
279
00:09:36,370 --> 00:09:38,470
It's going, this is how I operate.
280
00:09:38,690 --> 00:09:41,650
And they're boom, boom, boom.
281
00:09:41,650 --> 00:09:44,370
Before you know it, it seems like
282
00:09:44,370 --> 00:09:45,090
a job now.
283
00:09:45,090 --> 00:09:46,090
And before you know it, they're
284
00:09:46,090 --> 00:09:48,110
trying to fit certain amounts of
foods in certain size containers
285
00:09:48,270 --> 00:09:48,950
with color codes.
286
00:09:48,950 --> 00:09:50,710
And all of a sudden it's just
287
00:09:50,710 --> 00:09:54,310
like, ah, it is so big.
288
00:09:54,310 --> 00:09:55,990
And you've got, you're worrying
289
00:09:55,990 --> 00:09:58,490
about the hook and you're worrying
about the editing and you're
290
00:09:58,570 --> 00:09:58,810
worrying about that.
291
00:09:58,810 --> 00:09:59,690
And you're worrying about the
292
00:09:59,690 --> 00:10:01,770
exact food and the exact portion,
the exact thing.
293
00:10:01,770 --> 00:10:03,210
And it's just dook, dook, dook,
dook, dook.
294
00:10:03,210 --> 00:10:05,650
And it's all day long and it never
stops in every area of your life.
295
00:10:05,650 --> 00:10:09,290
It's like, if you just believe you
are what you eat, then that's
296
00:10:09,350 --> 00:10:10,570
going to help you make decisions
in the moment.
297
00:10:10,570 --> 00:10:13,150
where you don't have to be
tracking all the time, where you
298
00:10:13,150 --> 00:10:15,490
get decision fatigue and where it
slows you down on actually
299
00:10:15,490 --> 00:10:16,590
executing on the thing.
300
00:10:16,590 --> 00:10:17,310
When you're about to order French
301
00:10:17,370 --> 00:10:22,070
fries, if you are what you eat and
you believe that and you want to
302
00:10:22,070 --> 00:10:24,950
live a healthy lifestyle, you just
go, nope, I'm going to have a
303
00:10:24,950 --> 00:10:25,170
salad.
304
00:10:25,170 --> 00:10:27,530
And then you can go deeper if you
305
00:10:27,690 --> 00:10:27,750
want.
306
00:10:27,750 --> 00:10:29,850
If you want to deke out on, you
307
00:10:29,870 --> 00:10:32,690
can go, oh, what type of salad and
what's the macros on you?
308
00:10:32,690 --> 00:10:33,010
Sure.
309
00:10:33,010 --> 00:10:35,670
But in the moment, this is how I
310
00:10:35,670 --> 00:10:36,990
operate personally and just keeps
my life simplified.
311
00:10:37,010 --> 00:10:40,350
I can just go, ah, nope, not going
to do that.
312
00:10:40,350 --> 00:10:42,060
I'll go do this.
313
00:10:42,060 --> 00:10:43,140
Because that falls in line with my
314
00:10:43,220 --> 00:10:43,320
belief system.
315
00:10:43,320 --> 00:10:45,020
And so a lot of you have this
316
00:10:45,020 --> 00:10:46,720
mortgage business and you're
sitting here and you're
317
00:10:46,900 --> 00:10:47,280
floundering away.
318
00:10:47,280 --> 00:10:48,520
And so you've got automation is
319
00:10:48,520 --> 00:10:49,360
such a sexy word right now.
320
00:10:49,360 --> 00:10:50,900
And it's out, man, it's just
321
00:10:50,900 --> 00:10:51,460
getting pummeled with people.
322
00:10:51,460 --> 00:10:53,040
We did a coaching call yesterday
323
00:10:53,040 --> 00:10:54,640
and I see a lot of agents doing
this.
324
00:10:54,640 --> 00:10:56,160
I see agents where you've got, you
used to get documents.
325
00:10:56,160 --> 00:10:57,620
Now I'm going in the weeds here on
your business.
326
00:10:57,620 --> 00:11:01,900
You see a documents through email
and you go back and forth and that
327
00:11:02,080 --> 00:11:02,200
worked.
328
00:11:02,200 --> 00:11:03,840
And now you've got Finmo, for
329
00:11:03,840 --> 00:11:04,000
example.
330
00:11:04,000 --> 00:11:05,420
which my opinion is the best
331
00:11:05,420 --> 00:11:06,360
platform out there for submission.
332
00:11:06,360 --> 00:11:06,740
So there you go.
333
00:11:06,820 --> 00:11:08,620
They didn't pay me to say that
either.
334
00:11:08,620 --> 00:11:10,160
I don't get paid for that stuff.
335
00:11:10,160 --> 00:11:11,660
And so I think you should use that
336
00:11:11,660 --> 00:11:13,400
to go get the documents.
337
00:11:13,400 --> 00:11:17,820
I think it's a great experience.
338
00:11:17,820 --> 00:11:20,820
But if I'm just relying on
everything over here and I'm going
339
00:11:20,820 --> 00:11:22,860
to throw all my eggs in this
basket of automation, automation,
340
00:11:22,860 --> 00:11:23,920
automation, go, go, go here.
341
00:11:23,920 --> 00:11:25,020
I'm missing the mark because I
342
00:11:25,020 --> 00:11:26,820
also believe that an amazing
client journey.
343
00:11:26,820 --> 00:11:29,780
If I create that and I have the
least amount of friction points,
344
00:11:29,780 --> 00:11:30,800
I'm going to win.
345
00:11:30,800 --> 00:11:32,900
And so there's a world where a lot
346
00:11:32,900 --> 00:11:35,000
of brokers used to get docs from
email and some still do.
347
00:11:35,000 --> 00:11:38,380
And there's a world where some
brokers went all in on a Finmo
348
00:11:38,380 --> 00:11:38,800
type thing.
349
00:11:38,800 --> 00:11:39,960
And then I believe there's a
350
00:11:40,020 --> 00:11:40,300
middle world.
351
00:11:40,300 --> 00:11:42,420
The middle world is we use that
352
00:11:42,420 --> 00:11:42,800
platform for that.
353
00:11:42,800 --> 00:11:44,520
But then I have, and it's fine.
354
00:11:44,520 --> 00:11:46,000
We had a coaching call yesterday.
355
00:11:46,000 --> 00:11:47,540
It was hilarious with a high
356
00:11:47,540 --> 00:11:48,200
producing team.
357
00:11:48,200 --> 00:11:51,320
And we went, we broke this all
358
00:11:51,320 --> 00:11:51,860
down.
359
00:11:51,860 --> 00:11:53,020
We figured this out.
360
00:11:53,020 --> 00:11:53,580
But I have someone.
361
00:11:53,580 --> 00:11:55,060
hold the hand of the person, it's
362
00:11:55,200 --> 00:11:58,540
the broker or not the broker, and
check in and make sure they
363
00:11:58,540 --> 00:12:03,090
understand what they need, let
them know, but push them back to
364
00:12:03,090 --> 00:12:04,270
hear, oh, you're going to email
that.
365
00:12:04,270 --> 00:12:04,730
That's okay.
366
00:12:04,730 --> 00:12:07,030
We'll take that now, but please
367
00:12:07,030 --> 00:12:08,010
use the portal.
368
00:12:08,010 --> 00:12:08,690
It's a secure portal.
369
00:12:08,690 --> 00:12:09,610
And you go back here.
370
00:12:09,610 --> 00:12:11,330
So there's like a model where I'm
371
00:12:11,490 --> 00:12:13,490
not leaning in on everything
automated because I think an
372
00:12:13,490 --> 00:12:16,150
automated experience for clients,
I believe they don't want that
373
00:12:16,150 --> 00:12:17,370
because I don't want that.
374
00:12:17,550 --> 00:12:19,530
I believe that I still want a
375
00:12:19,530 --> 00:12:21,090
human being to be involved.
376
00:12:21,090 --> 00:12:22,430
But I believe technology and AI
377
00:12:22,430 --> 00:12:24,430
can help do things faster and
reduce some friction.
378
00:12:24,430 --> 00:12:26,650
But I also think it creates more
friction in other areas.
379
00:12:26,650 --> 00:12:31,780
So what's the model where we can
do both and still come out ahead
380
00:12:31,780 --> 00:12:33,600
and win?
I don't believe getting docs
381
00:12:33,600 --> 00:12:35,700
through Evo is the way to do it
anymore.
382
00:12:35,700 --> 00:12:38,260
I believe something like Finmo,
but I believe it needs some
383
00:12:38,260 --> 00:12:39,560
handholding and some concierge
service around it.
384
00:12:39,560 --> 00:12:40,880
And you get the best of both
worlds.
385
00:12:40,940 --> 00:12:42,900
Am I right or wrong?
To me, it doesn't matter.
386
00:12:42,900 --> 00:12:43,640
It's what I believe.
387
00:12:43,640 --> 00:12:44,520
I believe an amazing client
388
00:12:44,520 --> 00:12:46,260
journey in your mortgage business
will pay dividends forever.
389
00:12:46,260 --> 00:12:47,920
I believe you should have some
tech.
390
00:12:47,920 --> 00:12:50,400
I think I believe you should have
some automation.
391
00:12:50,400 --> 00:12:51,280
Not all.
392
00:12:51,280 --> 00:12:53,500
I don't like talking to chatbots.
393
00:12:53,500 --> 00:12:55,820
I don't like talking to many
chats.
394
00:12:55,820 --> 00:12:58,100
I don't like talking to AI agents
on phone calls.
395
00:12:58,100 --> 00:12:59,900
It's like, fuck that.
396
00:12:59,900 --> 00:13:01,300
I don't want that.
397
00:13:01,300 --> 00:13:02,080
Other people do.
398
00:13:02,080 --> 00:13:02,520
Sure.
399
00:13:02,520 --> 00:13:04,820
I believe people don't want that.
400
00:13:04,820 --> 00:13:06,020
I believe a great client
401
00:13:06,020 --> 00:13:08,460
experience with some handholding
from real human beings.
402
00:13:08,460 --> 00:13:09,360
I can build that model.
403
00:13:09,360 --> 00:13:11,320
It's in the budget.
404
00:13:11,320 --> 00:13:11,680
It works.
405
00:13:11,680 --> 00:13:13,020
I'm going to do that.
406
00:13:13,020 --> 00:13:14,840
So that's what I build around.
407
00:13:14,840 --> 00:13:15,820
So I'm not trying to automate
408
00:13:15,820 --> 00:13:17,020
everything in my business.
409
00:13:17,200 --> 00:13:18,840
I'm trying to find a hybrid where
410
00:13:18,840 --> 00:13:21,640
I have some manual follow -ups and
some automated follow -ups and
411
00:13:21,640 --> 00:13:21,940
touch points.
412
00:13:21,940 --> 00:13:24,260
And I'm trying to find that
413
00:13:24,440 --> 00:13:25,860
relationship because that's what I
believe.
414
00:13:26,360 --> 00:13:30,230
If you believe automation is what
it is, I'm not here to rewire your
415
00:13:30,230 --> 00:13:31,470
belief system.
416
00:13:31,470 --> 00:13:33,770
And back to the brand.
417
00:13:33,770 --> 00:13:35,770
I truly believe you need a brand.
418
00:13:35,770 --> 00:13:38,090
I believe it'll be hard to exist
419
00:13:38,390 --> 00:13:40,730
if you don't have something.
420
00:13:40,730 --> 00:13:41,930
Am I wrong?
421
00:13:42,110 --> 00:13:43,070
I could be.
422
00:13:43,070 --> 00:13:44,210
Could be very wrong.
423
00:13:44,490 --> 00:13:47,870
But I have to like hang my hat on
something.
424
00:13:47,870 --> 00:13:55,200
I have to put my flag in the
ground and I have to go, this is
425
00:13:55,200 --> 00:13:57,040
who I am and what I believe and
build.
426
00:13:57,040 --> 00:13:59,600
And a lot of you aren't.
427
00:13:59,600 --> 00:14:01,100
You haven't figured out that
428
00:14:01,100 --> 00:14:01,280
piece.
429
00:14:01,280 --> 00:14:03,540
So you sit here and you listen to
430
00:14:03,680 --> 00:14:03,880
podcasts.
431
00:14:03,880 --> 00:14:05,280
and you listen to other coaching
432
00:14:05,280 --> 00:14:07,860
and courses and other ideas and
YouTube and everything, and you
433
00:14:07,860 --> 00:14:10,420
take on other people's beliefs and
you try to jam them into yours.
434
00:14:10,420 --> 00:14:15,060
Have you ever just sat back and
went, what do I believe to be true
435
00:14:15,060 --> 00:14:17,280
for your business?
I believe, this is me talking
436
00:14:17,280 --> 00:14:19,280
again, I believe you need email
marketing, non -negotiable.
437
00:14:19,280 --> 00:14:20,400
So figure it out.
438
00:14:20,400 --> 00:14:21,160
Go do it.
439
00:14:21,160 --> 00:14:27,490
And if I'm not doing it, Well,
then I'm like lying to myself.
440
00:14:27,490 --> 00:14:29,430
I'm like cheating on my beliefs.
441
00:14:29,430 --> 00:14:32,110
I'm like not like I'm over here
442
00:14:32,110 --> 00:14:35,550
going, well, then why didn't you
go email them?
443
00:14:35,550 --> 00:14:38,750
We email our clients 65 to 80
times a year.
444
00:14:38,750 --> 00:14:40,010
My belief system is that.
445
00:14:40,010 --> 00:14:42,010
Will I debate you on that?
446
00:14:42,010 --> 00:14:44,610
Oh, not when I would, because I
think you're wrong if you don't.
447
00:14:44,610 --> 00:14:46,270
But it's also not my job to
convince you.
448
00:14:46,490 --> 00:14:48,110
This is what I believe in.
449
00:14:48,230 --> 00:14:51,730
So then I'm going to go execute on
450
00:14:51,730 --> 00:14:52,210
my belief.
451
00:14:52,210 --> 00:14:54,090
So for those not doing it, you
452
00:14:54,090 --> 00:14:55,290
obviously don't believe that.
453
00:14:55,290 --> 00:14:58,070
But you have moments of time where
454
00:14:58,070 --> 00:15:01,150
you do because maybe you heard me
talk about it.
455
00:15:01,150 --> 00:15:02,270
And you're like, ah, yeah, he's
right.
456
00:15:02,270 --> 00:15:04,450
I should go do that.
457
00:15:04,450 --> 00:15:07,150
But then it comes to the day to
458
00:15:07,150 --> 00:15:11,530
execute on and put a plan in place
and a process so that you can
459
00:15:11,770 --> 00:15:14,570
actually fulfill that belief and
you don't do it.
460
00:15:15,570 --> 00:15:19,490
So then that tells me, well, shit,
you don't believe.
461
00:15:19,490 --> 00:15:20,270
You're just tricking yourself.
462
00:15:20,720 --> 00:15:22,280
But now you've wasted all this
463
00:15:22,280 --> 00:15:22,600
time.
464
00:15:22,820 --> 00:15:24,120
And that's the purpose of this
465
00:15:24,320 --> 00:15:24,400
podcast.
466
00:15:24,400 --> 00:15:26,000
Brought to you by Americana.
467
00:15:26,000 --> 00:15:29,740
I need a couple of these, so
you're going to have to.
468
00:15:29,740 --> 00:15:31,220
Don't edit this out either.
469
00:15:31,220 --> 00:15:33,780
This is, they need the marketing.
470
00:15:33,780 --> 00:15:34,600
Americano, good job.
471
00:15:34,820 --> 00:15:35,760
Great business you've built.
472
00:15:35,760 --> 00:15:37,020
Great brand you've built,
Americano.
473
00:15:37,020 --> 00:15:37,340
Really good.
474
00:15:37,340 --> 00:15:38,360
So that's the purpose of this
475
00:15:38,360 --> 00:15:40,100
podcast is to just point this out.
476
00:15:40,100 --> 00:15:41,500
And it might be like, ah, I'm
477
00:15:41,500 --> 00:15:42,680
trying to, like, what does John
Smith believe?
478
00:15:42,680 --> 00:15:46,080
I believe, I told you before, the
mortgage brokerage world is
479
00:15:46,080 --> 00:15:46,300
broken.
480
00:15:46,300 --> 00:15:47,540
I think it's broken.
481
00:15:47,540 --> 00:15:49,800
I think brokers are being let
down.
482
00:15:49,800 --> 00:15:51,000
Left, right and center.
483
00:15:51,000 --> 00:15:52,820
I believe it's a transactional
484
00:15:52,820 --> 00:15:54,260
relationship and some people are
filling around the bargain.
485
00:15:54,360 --> 00:15:55,320
Other people are.
486
00:15:55,320 --> 00:15:55,860
I believe there's awesome
487
00:15:55,860 --> 00:15:57,000
operators out there as well.
488
00:15:57,000 --> 00:15:58,720
But I believe there's a lot of
489
00:15:58,720 --> 00:16:01,320
people just skirting by, filling
their bank accounts on the backs
490
00:16:01,320 --> 00:16:01,740
of mortgage brokers.
491
00:16:01,740 --> 00:16:04,060
You could not change my opinion on
492
00:16:04,060 --> 00:16:04,200
that.
493
00:16:04,200 --> 00:16:05,100
It's my belief system.
494
00:16:05,100 --> 00:16:06,900
I can't unsee and unhear what I've
heard and seen.
495
00:16:06,900 --> 00:16:10,540
I've seen it play out and I'm
going to fix it in my own way.
496
00:16:10,540 --> 00:16:12,020
I believe that.
497
00:16:12,020 --> 00:16:14,020
And if you want to debate and
498
00:16:14,020 --> 00:16:14,980
argue it, how are we further
along?
499
00:16:14,980 --> 00:16:15,120
We're not.
500
00:16:15,120 --> 00:16:18,710
So why the fuck would I do that?
501
00:16:19,150 --> 00:16:25,190
Why am I going to get in the nitty
gritty of talking about the
502
00:16:25,190 --> 00:16:28,230
things?
I'm just going to go do the thing
503
00:16:28,230 --> 00:16:28,910
that I believe in.
504
00:16:28,910 --> 00:16:30,170
And then I slowly start building
505
00:16:31,390 --> 00:16:31,970
my thing.
506
00:16:31,970 --> 00:16:34,490
And then now it's medium build and
507
00:16:34,630 --> 00:16:36,150
then large build.
508
00:16:36,150 --> 00:16:41,750
And eventually you just have a
509
00:16:41,750 --> 00:16:44,870
thing that aligns with my belief
and hopefully helps a lot of
510
00:16:44,870 --> 00:16:45,370
mortgage brokers.
511
00:16:45,510 --> 00:16:46,410
So you can't change that.
512
00:16:46,410 --> 00:16:50,730
So what do you believe in your
mortgage business to be true?
513
00:16:50,730 --> 00:16:52,710
I believe email marketing.
514
00:16:52,710 --> 00:16:53,770
I believe building a brand.
515
00:16:53,970 --> 00:16:57,930
But a lot of you get caught up in
which platform do I do on my
516
00:16:57,930 --> 00:16:58,810
phone?
Do I do it here?
517
00:16:58,810 --> 00:17:02,290
What sort of text do I put?
Like you've lost sight of it.
518
00:17:02,290 --> 00:17:05,930
If you catch yourself in that and
you realize it's taken you out of
519
00:17:06,050 --> 00:17:07,750
actually doing the thing to
fulfill the belief.
520
00:17:07,750 --> 00:17:09,910
You have to question if you
actually believe, right?
521
00:17:09,910 --> 00:17:13,829
You're not sitting in your car on
a Sunday debating what type of gas
522
00:17:14,220 --> 00:17:16,040
to put in the vehicle to get to
church.
523
00:17:16,040 --> 00:17:17,720
You just fucking go to church.
524
00:17:18,260 --> 00:17:19,960
Look at that.
525
00:17:19,960 --> 00:17:22,140
I used to swear and church in the
same sentence.
526
00:17:22,140 --> 00:17:23,760
And I know I keep bringing it back
to religion.
527
00:17:23,760 --> 00:17:24,359
It's not.
528
00:17:24,359 --> 00:17:25,579
Like, you just have, trust me, I'm
529
00:17:25,579 --> 00:17:26,640
not like that guy.
530
00:17:26,640 --> 00:17:28,940
Matter of respect, you are.
531
00:17:28,940 --> 00:17:29,080
Cool.
532
00:17:29,080 --> 00:17:30,200
That's it.
533
00:17:30,200 --> 00:17:32,040
I'm not here to debate.
534
00:17:32,040 --> 00:17:33,920
I don't want to debate your
535
00:17:33,920 --> 00:17:34,200
politics.
536
00:17:34,200 --> 00:17:34,920
I don't care.
537
00:17:34,920 --> 00:17:35,720
Believe in whatever you believe
in.
538
00:17:35,720 --> 00:17:39,980
Love whoever you want to love.
539
00:17:39,980 --> 00:17:41,160
I don't care.
540
00:17:41,160 --> 00:17:41,820
Do your thing.
541
00:17:41,820 --> 00:17:46,090
I'm going to live in my world.
542
00:17:46,090 --> 00:17:48,470
But we get so caught up in
debating what other people are
543
00:17:48,610 --> 00:17:48,730
thinking.
544
00:17:48,730 --> 00:17:51,070
And we're trying to switch each
545
00:17:51,070 --> 00:17:52,330
other's opinions or validate ours.
546
00:17:52,330 --> 00:17:53,370
Or validate who you should love
547
00:17:53,370 --> 00:17:54,790
and who you shouldn't.
548
00:17:54,790 --> 00:17:55,870
Or validate the religion, who you
549
00:17:55,870 --> 00:17:57,250
should believe and who you
shouldn't.
550
00:17:57,250 --> 00:18:00,110
Or believe in this way of
business, that way of business.
551
00:18:00,110 --> 00:18:03,030
And all of a sudden, you have
nothing.
552
00:18:03,030 --> 00:18:04,330
nothing.
553
00:18:04,330 --> 00:18:06,610
Because you've spent so much time
554
00:18:06,610 --> 00:18:08,510
and energy out there.
555
00:18:08,510 --> 00:18:10,050
And nobody's better off.
556
00:18:10,050 --> 00:18:12,300
Stop bitching, start building.
557
00:18:12,300 --> 00:18:14,220
It's like, and this is why I tell
558
00:18:14,220 --> 00:18:18,340
the kids, and this is why we have
to recenter the kids.
559
00:18:18,340 --> 00:18:19,840
It's like control what we can
control.
560
00:18:19,840 --> 00:18:24,160
And I can control what I believe
in.
561
00:18:24,160 --> 00:18:26,240
And every day I wake up, I can
just control that.
562
00:18:26,240 --> 00:18:28,420
The world's going to be the world.
563
00:18:28,420 --> 00:18:29,380
Crazy shit's going to be crazy
564
00:18:29,380 --> 00:18:29,560
shit.
565
00:18:29,560 --> 00:18:30,500
AI's going to be AI.
566
00:18:30,600 --> 00:18:31,000
Stuff's going to happen.
567
00:18:31,000 --> 00:18:32,020
Industry stuff's going to happen.
568
00:18:32,020 --> 00:18:34,480
Interest rates, economy, politics.
569
00:18:34,500 --> 00:18:35,760
People are going to screw you over
570
00:18:35,760 --> 00:18:35,940
in business.
571
00:18:35,940 --> 00:18:37,260
Like all this stuff's going to
572
00:18:37,260 --> 00:18:37,460
happen.
573
00:18:37,460 --> 00:18:39,950
I don't, I can't worry about that.
574
00:18:39,950 --> 00:18:41,150
And nor should you.
575
00:18:41,150 --> 00:18:43,450
And so I believe in email
576
00:18:43,450 --> 00:18:44,810
marketing in your business.
577
00:18:44,810 --> 00:18:46,770
I believe a kick -ass client
578
00:18:46,770 --> 00:18:47,750
journey where you just care so
much.
579
00:18:47,750 --> 00:18:49,690
And that is one of your
superpowers.
580
00:18:49,690 --> 00:18:52,950
Some of you want automation built
in everywhere, don't really care
581
00:18:52,950 --> 00:18:53,490
as much.
582
00:18:53,490 --> 00:18:55,350
You're doing it just for money,
583
00:18:55,350 --> 00:18:56,190
which is awesome and cool.
584
00:18:56,190 --> 00:18:56,970
That's great.
585
00:18:56,970 --> 00:18:58,730
And you're just building a
business and it just happened to
586
00:18:58,730 --> 00:18:59,870
be, I don't care.
587
00:18:59,870 --> 00:19:00,290
That's cool.
588
00:19:00,290 --> 00:19:00,650
Give her.
589
00:19:00,710 --> 00:19:01,430
Go. Then go build.
590
00:19:01,670 --> 00:19:05,510
But let's not waste time talking
about stuff we can't change in
591
00:19:05,510 --> 00:19:06,290
other people's opinions.
592
00:19:06,290 --> 00:19:07,510
talking about stuff we can't
593
00:19:09,150 --> 00:19:12,110
change in other people's opinions.
594
00:19:12,110 --> 00:19:14,250
Let's just get to it.
595
00:19:14,410 --> 00:19:15,570
I believe database mining is a
critical part of your business.
596
00:19:15,570 --> 00:19:18,070
How many of you think you should
do email marketing, but you don't
597
00:19:18,070 --> 00:19:20,250
think you should do database
mining, but you don't.
598
00:19:20,250 --> 00:19:22,530
So then that tells me you don't
believe because you're not
599
00:19:22,530 --> 00:19:23,070
sticking to it.
600
00:19:23,070 --> 00:19:25,070
So that's what you need to fix.
601
00:19:25,070 --> 00:19:28,510
And that's what I want to talk
about today is I'd love you to
602
00:19:29,910 --> 00:19:30,490
just sit there.
603
00:19:30,490 --> 00:19:32,630
I never give you these exercises
604
00:19:32,870 --> 00:19:38,730
to do, but I'm like, imagine just
sitting there and going, what do I
605
00:19:38,890 --> 00:19:42,550
believe in my business?
Like, do I believe social media is
606
00:19:42,550 --> 00:19:44,790
important or am I just hearing
that?
607
00:19:44,790 --> 00:19:47,390
And I'm going to go build an
offline business, which you
608
00:19:47,390 --> 00:19:47,830
absolutely could.
609
00:19:48,250 --> 00:19:49,750
And I believe in joining
610
00:19:49,750 --> 00:19:50,530
networking groups.
611
00:19:50,530 --> 00:19:52,870
I believe in being known
612
00:19:52,870 --> 00:19:54,010
throughout the community.
613
00:19:54,010 --> 00:19:57,360
And I believe I can go build a
614
00:19:57,360 --> 00:20:01,280
very nice business over the next
10 years by being locally known
615
00:20:01,280 --> 00:20:02,340
and shaking hands, kissing babies.
616
00:20:02,440 --> 00:20:03,660
And everyone knows a lot.
617
00:20:03,780 --> 00:20:05,480
And I'm going to do that and
support.
618
00:20:05,480 --> 00:20:07,960
And I'm going to, I believe that
to be the case.
619
00:20:08,540 --> 00:20:15,180
Now, all of a sudden, you don't
need to go do social media because
620
00:20:15,180 --> 00:20:16,140
that's what you believe.
621
00:20:16,140 --> 00:20:17,240
So that's what you execute.
622
00:20:17,240 --> 00:20:16,820
You wake up and your world just
like simplify.
623
00:20:16,820 --> 00:20:17,660
There you go.
624
00:20:17,780 --> 00:20:19,360
I'm just going to do that.
625
00:20:19,360 --> 00:20:25,680
But if you truly, truly believe
that you need a brand on social
626
00:20:25,680 --> 00:20:29,200
media, then why the fuck are you
doing it?
627
00:20:29,360 --> 00:20:32,240
And why are you doing it once
every two days?
628
00:20:32,420 --> 00:20:34,740
And why are you like, why is that
not a priority?
629
00:20:34,740 --> 00:20:38,240
It's because you don't believe it
is right.
630
00:20:39,160 --> 00:20:41,080
This podcast is brought to you by
America.
631
00:20:41,240 --> 00:20:41,760
So. This was something.
632
00:20:41,760 --> 00:20:43,660
So I also believe I'm going to
633
00:20:43,660 --> 00:20:45,640
give you more of my belief system
here in this.
634
00:20:45,640 --> 00:20:47,400
So I do believe email marketing.
635
00:20:47,400 --> 00:20:48,880
I do believe database mining.
636
00:20:48,880 --> 00:20:50,240
I do believe you need a brand.
637
00:20:50,240 --> 00:20:52,780
And these are all the foundational
638
00:20:52,780 --> 00:20:54,440
pieces we keep talking about.
639
00:20:54,440 --> 00:20:56,980
I do believe that if you prospect,
640
00:20:56,980 --> 00:20:59,780
you have to prospect in our
industry, whatever that means for
641
00:20:59,780 --> 00:21:00,500
you.
642
00:21:00,500 --> 00:21:01,600
Is that opens?
643
00:21:01,600 --> 00:21:03,880
Is it like network?
Whatever it is.
644
00:21:03,880 --> 00:21:07,700
I believe that if you were to
start 20 conversations a day.
645
00:21:07,700 --> 00:21:12,260
For the rest of your career, you
will make as much money as you
646
00:21:12,260 --> 00:21:13,260
want to make.
647
00:21:13,260 --> 00:21:14,120
I believe that.
648
00:21:14,240 --> 00:21:16,840
And eventually you go wide on
those, you start wide on those
649
00:21:16,840 --> 00:21:17,780
conversations and eventually
they're very intentional.
650
00:21:17,780 --> 00:21:19,480
You start seeing who are the
pieces, the domino pieces, the
651
00:21:19,930 --> 00:21:20,530
leverage pieces, 20 conversations.
652
00:21:20,530 --> 00:21:21,350
It's quite spectacular if you do
653
00:21:21,350 --> 00:21:21,470
that.
654
00:21:21,470 --> 00:21:22,710
Now prove me wrong.
655
00:21:22,710 --> 00:21:24,910
Do you not believe that?
Is there ever a case in the
656
00:21:24,910 --> 00:21:28,990
history of the mortgage world
where someone has done 20 opens a
657
00:21:28,990 --> 00:21:30,250
day forever and not been
successful?
658
00:21:30,250 --> 00:21:33,950
No. Is there a case where, like,
show me that case.
659
00:21:33,950 --> 00:21:37,730
Now I'm getting into the, I'm
going to battle you on this, and
660
00:21:37,730 --> 00:21:40,930
this is just different from, hey,
we're not going to fight about
661
00:21:40,930 --> 00:21:42,370
this or talk about it or convince
me.
662
00:21:42,370 --> 00:21:46,310
I'm kind of going in that a little
bit now, just to prove a point.
663
00:21:46,310 --> 00:21:51,080
Now, there's no one that's done 20
opens a day and has never, has not
664
00:21:51,080 --> 00:21:51,120
worked.
665
00:21:51,120 --> 00:21:52,020
Because when did it not work?
666
00:21:52,020 --> 00:21:54,320
Like, are you telling me someone
did that for five years?
667
00:21:54,500 --> 00:21:55,820
And they did, that's 30 ,000
opens?
668
00:21:55,820 --> 00:21:57,220
20, not even 15, 5, 75, 7 ,500
opens?
669
00:21:57,220 --> 00:21:58,160
Whatever the number of shit.
670
00:21:58,160 --> 00:21:59,040
No, 6 ,000, yeah.
671
00:21:59,240 --> 00:22:02,300
20 a day, 300 days a year.
672
00:22:02,660 --> 00:22:05,060
Let's get 6 ,000 opens.
673
00:22:05,060 --> 00:22:06,960
30 ,000 opens.
674
00:22:06,960 --> 00:22:09,160
Are you telling me five years from
675
00:22:09,360 --> 00:22:11,400
now?
Someone would have started 30 ,000
676
00:22:11,400 --> 00:22:14,560
conversations with people and
wouldn't have an extremely
677
00:22:14,560 --> 00:22:16,980
successful business?
No. Now let's flip it.
678
00:22:17,520 --> 00:22:20,360
Someone not done 20 opens and not
had a successful business?
679
00:22:20,360 --> 00:22:20,640
Yeah.
680
00:22:20,640 --> 00:22:21,260
Most of you.
681
00:22:21,260 --> 00:22:26,140
So like that belief, I like poke a
hole in it.
682
00:22:26,140 --> 00:22:27,440
But so I believe in that.
683
00:22:27,440 --> 00:22:27,900
I truly believe.
684
00:22:27,900 --> 00:22:30,260
And that one I would argue on.
685
00:22:30,260 --> 00:22:31,760
But I'm not going to because it's
686
00:22:31,760 --> 00:22:33,700
a waste of my time.
687
00:22:33,700 --> 00:22:35,800
I'm just going to build things
688
00:22:35,800 --> 00:22:37,060
around what I believe in.
689
00:22:37,060 --> 00:22:40,170
I believe if you prospect, it's an
690
00:22:40,170 --> 00:22:41,390
important part of your business.
691
00:22:41,390 --> 00:22:42,410
So those who aren't prospecting,
692
00:22:42,410 --> 00:22:44,330
you're kind of going, I don't
believe.
693
00:22:44,330 --> 00:22:49,110
So it tells me a lot of you just
don't believe in anything.
694
00:22:49,110 --> 00:22:53,830
So then I sit back and I go, how
the hell can you go build this
695
00:22:53,830 --> 00:22:55,950
rock solid foundational business
that's supposed to support you and
696
00:22:55,950 --> 00:22:58,150
your family and give you the
quality of life that you want and
697
00:22:58,150 --> 00:23:00,010
change your life and do all these
awesome things?
698
00:23:00,010 --> 00:23:01,190
If you have no beliefs built in.
699
00:23:01,190 --> 00:23:03,750
And you're out there just winging
700
00:23:03,750 --> 00:23:05,310
it, dangling in the wind with all
these things.
701
00:23:05,310 --> 00:23:06,470
And you're always dabbling in
stuff.
702
00:23:06,470 --> 00:23:08,690
Like pick the two things.
703
00:23:08,690 --> 00:23:11,290
And wake up and just believe.
704
00:23:11,290 --> 00:23:11,850
And then execute.
705
00:23:11,850 --> 00:23:14,630
You can shift your belief system.
706
00:23:14,630 --> 00:23:19,870
When you have enough proof and
data that something's not working
707
00:23:20,070 --> 00:23:22,250
or not, then you can shift that,
sure.
708
00:23:22,250 --> 00:23:26,030
But at the core foundation of you
as a human being, as an
709
00:23:26,030 --> 00:23:28,630
entrepreneur building a business,
you have to believe in something.
710
00:23:28,770 --> 00:23:30,510
What are the things?
So this is the challenge.
711
00:23:30,910 --> 00:23:33,510
What do you believe in?
What is it?
712
00:23:33,510 --> 00:23:37,930
Like, do you kind of like, it
can't be a kind.
713
00:23:38,650 --> 00:23:44,410
It has to be like, so you have to
figure this out.
714
00:23:44,410 --> 00:23:46,550
This is really, really, really
important.
715
00:23:47,330 --> 00:23:51,350
And no one actually talks about
this.
716
00:23:51,350 --> 00:23:52,830
This kind of hit me in the face.
717
00:23:52,910 --> 00:23:54,390
So I was like, why aren't people
718
00:23:54,390 --> 00:23:56,610
doing the things?
I never really scream like that.
719
00:23:56,610 --> 00:23:58,530
It's in my head.
720
00:23:58,530 --> 00:23:59,530
No one can hear it because then I
721
00:23:59,530 --> 00:24:01,880
go, well, they're doing this and
they're going once again, they're
722
00:24:01,880 --> 00:24:04,160
going to church or they're eating
salad and chicken.
723
00:24:04,160 --> 00:24:07,220
Or they're treating people kindly
all the time and using manners a
724
00:24:07,360 --> 00:24:08,160
lot because they believe in that
stuff.
725
00:24:08,160 --> 00:24:09,660
And I'm like, oh, okay.
726
00:24:09,660 --> 00:24:11,320
So they just don't, let's look at
727
00:24:11,320 --> 00:24:13,260
it from a business perspective.
728
00:24:13,260 --> 00:24:13,440
perspective.
729
00:24:13,440 --> 00:24:13,880
They're not believing.
730
00:24:13,880 --> 00:24:15,940
So I know what I believe in.
731
00:24:15,940 --> 00:24:19,300
What do you believe in?
That's the question.
732
00:24:19,300 --> 00:24:22,820
And when you figure that out,
think how easy that becomes.
733
00:24:22,820 --> 00:24:23,360
that becomes.
734
00:24:23,360 --> 00:24:24,320
So let's leave it at this.
735
00:24:24,320 --> 00:24:26,240
the question and so hopefully
you've had no humble hopefully
736
00:24:26,280 --> 00:24:29,660
you're just sitting there going oh
my god ryan yeah you're so right
737
00:24:29,660 --> 00:24:32,560
or maybe i just reconfirm some
things maybe maybe you don't
738
00:24:32,660 --> 00:24:37,400
believe you need a brand to be
successful which means because a
739
00:24:38,800 --> 00:24:43,780
brand is building that social but
it could also be building a local
740
00:24:43,780 --> 00:24:47,560
brand but social media just should
make it easier but it comes with
741
00:24:47,560 --> 00:24:50,300
trade -offs comes with trade -offs
of your time and getting
742
00:24:50,520 --> 00:24:53,400
comfortable on camera learning how
to edit building a processor
743
00:24:53,400 --> 00:24:57,700
there's trade -offs So you might
go, I'm going to build a brand
744
00:24:57,700 --> 00:24:58,800
locally without social.
745
00:24:58,800 --> 00:24:59,740
Okay, then call it that.
746
00:24:59,740 --> 00:25:02,100
Because now you've stripped out
all the other emotional energy you
747
00:25:02,100 --> 00:25:04,760
have that was going towards
figuring that all out.
748
00:25:04,760 --> 00:25:05,880
Now you can stop comparing
yourself to others.
749
00:25:05,880 --> 00:25:08,100
And now you can stop watching
everyone else's content and going,
750
00:25:08,100 --> 00:25:09,580
I should do that.
751
00:25:09,580 --> 00:25:11,900
Then you can stop signing up for
752
00:25:11,900 --> 00:25:13,040
subscriptions that's going to
supposedly make you this magician
753
00:25:13,040 --> 00:25:13,460
on social media.
754
00:25:13,460 --> 00:25:15,220
You can stop worrying about AI and
755
00:25:15,220 --> 00:25:18,180
this stuff.
756
00:25:18,180 --> 00:25:19,880
And you can just focus on building
757
00:25:19,880 --> 00:25:21,080
a local business, a brand locally.
758
00:25:21,080 --> 00:25:21,980
then go do that.
759
00:25:21,980 --> 00:25:24,520
So now what's your, how do you
wake up and figure that out?
760
00:25:24,520 --> 00:25:29,100
That becomes what you solve, but
it's what you believe.
761
00:25:29,100 --> 00:25:32,220
So what are the things you believe
in?
762
00:25:32,220 --> 00:25:34,920
What are the true, what is true in
your world?
763
00:25:34,920 --> 00:25:39,640
And so I'm going to stop going in
circles now.
764
00:25:39,640 --> 00:25:40,300
You get it.
765
00:25:40,300 --> 00:25:40,640
Hopefully that helps.
766
00:25:40,640 --> 00:25:44,560
It's helped me reframe a lot of
things, especially with my
767
00:25:44,560 --> 00:25:44,720
coaching.
768
00:25:44,720 --> 00:25:47,760
Now I can come back in when I'm
769
00:25:47,760 --> 00:25:49,920
talking to agents and I can be
okay.
770
00:25:49,920 --> 00:25:53,400
I can use this framework and bring
it in.
771
00:25:52,240 --> 00:25:54,460
And it's like, whoa.
772
00:25:54,460 --> 00:25:56,760
And yeah, this is why I woke up at
773
00:25:56,760 --> 00:25:56,980
three.
774
00:25:56,980 --> 00:25:57,880
Anyways, that's it, kids.
775
00:25:57,880 --> 00:25:58,200
Much love.
776
00:25:58,200 --> 00:25:59,740
I appreciate the support and
777
00:25:59,740 --> 00:26:01,240
listening to this.
778
00:26:01,240 --> 00:26:03,120
If this resonated with you at all,
779
00:26:03,120 --> 00:26:08,160
maybe hit me up on Instagram with
a DM or if you have my cell phone
780
00:26:08,160 --> 00:26:11,600
or if you have access to me some
other way, do that.
781
00:26:11,600 --> 00:26:12,320
Just let me know.
782
00:26:12,320 --> 00:26:13,120
That's it, kids.
783
00:26:13,120 --> 00:26:14,580
Okay, peace out.






