276: What I'd Do If I Had to Start Over in 2025

1
00:00:06,110 --> 00:00:07,550
Welcome to the mortgage game.

2
00:00:07,790 --> 00:00:09,890
I truly, truly believe that

3
00:00:09,890 --> 00:00:13,370
building a mortgage business, a
successful one, is like playing a

4
00:00:13,370 --> 00:00:13,530
game.

5
00:00:13,530 --> 00:00:15,050
There's winners, there's losers,

6
00:00:15,050 --> 00:00:16,430
there's certain things you try.

7
00:00:16,430 --> 00:00:18,130
Some of us are playing checkers,

8
00:00:18,130 --> 00:00:19,910
while others are playing chess.

9
00:00:19,910 --> 00:00:22,410
I've had the ability to coach and

10
00:00:22,410 --> 00:00:23,570
mentor hundreds of mortgage
brokers.

11
00:00:23,570 --> 00:00:27,930
I myself built a very nice
business, so now I want to distill

12
00:00:27,930 --> 00:00:30,770
all that information, all the
things I've learned from that, and

13
00:00:30,770 --> 00:00:33,190
bring it directly to you in a
simple -to -understand way.

14
00:00:33,190 --> 00:00:34,230
I hope you enjoy.

15
00:00:34,230 --> 00:00:38,570
All right, welcome to the Mortgage

16
00:00:38,570 --> 00:00:39,290
Game Podcast.

17
00:00:39,290 --> 00:00:40,390
West Coast, whiteboard, Wiley in

18
00:00:40,810 --> 00:00:41,790
the house.

19
00:00:41,970 --> 00:00:45,590
Okay, let's just get into it.

20
00:00:45,770 --> 00:00:47,010
I'm doing an evening podcast.

21
00:00:47,090 --> 00:00:50,410
Yeah, it's 7 .09 and I'm down by

22
00:00:50,410 --> 00:00:55,190
the beach because I'm like, yeah,
I have stuff to talk about.

23
00:00:55,370 --> 00:00:59,410
So this is going to be, I get
asked this question all the time

24
00:00:59,410 --> 00:01:01,430
and I'm going to run through.

25
00:01:01,430 --> 00:01:03,570
This would be obviously way better

26
00:01:03,570 --> 00:01:06,970
if this is like a YouTube video
and I'm mapping things out for

27
00:01:06,970 --> 00:01:07,250
you.

28
00:01:07,250 --> 00:01:08,750
And I'll probably end up doing

29
00:01:08,750 --> 00:01:08,930
that.

30
00:01:08,930 --> 00:01:10,390
But you can stop and start this.

31
00:01:10,390 --> 00:01:12,770
I'm going to be as detailed as I
can.

32
00:01:12,870 --> 00:01:14,530
But I get to ask this question all
the time.

33
00:01:15,450 --> 00:01:17,570
Ryan, if you went back into
brokering, what would you do right

34
00:01:17,650 --> 00:01:19,790
now in today's day and age?
June 2025, how would you build

35
00:01:19,790 --> 00:01:22,570
your business?
And I have extreme clarity on what

36
00:01:23,390 --> 00:01:23,850
I would do.

37
00:01:23,850 --> 00:01:25,590
I can see all the angles.

38
00:01:25,590 --> 00:01:28,430
I can see where people are fucking
up.

39
00:01:28,790 --> 00:01:30,550
I can see who's doing well.

40
00:01:30,770 --> 00:01:32,390
I can see the future that's

41
00:01:32,390 --> 00:01:32,750
coming.

42
00:01:32,750 --> 00:01:35,690
I can see, you know, taking pieces

43
00:01:35,930 --> 00:01:41,510
of what I did in the past with
what I've coached and taught other

44
00:01:41,510 --> 00:01:44,130
people with people who've run with
stuff, made mistakes, tweak some

45
00:01:44,130 --> 00:01:44,970
things here and there.

46
00:01:44,970 --> 00:01:46,390
I have like extreme clarity.

47
00:01:46,390 --> 00:01:51,770
So I'm going to walk you through
my model and I'm actually going to

48
00:01:51,770 --> 00:01:52,670
be teaching this.

49
00:01:52,810 --> 00:01:53,910
And tomorrow morning, that's why

50
00:01:53,910 --> 00:01:55,290
it's fresh in my mind.

51
00:01:55,290 --> 00:01:56,110
I have a bootcamp.

52
00:01:56,110 --> 00:01:59,590
It's a second Ava bootcamp and I'm
showing other people how to the

53
00:01:59,590 --> 00:02:01,170
marketing plan around rental cash
damming.

54
00:02:02,160 --> 00:02:03,540
But would I do rental cash
damming?

55
00:02:03,540 --> 00:02:03,840
Absolutely not.

56
00:02:03,840 --> 00:02:04,980
It's not my jam.

57
00:02:04,980 --> 00:02:06,160
Wouldn't do it.

58
00:02:06,160 --> 00:02:08,240
It's shooting fish in a barrel.

59
00:02:08,240 --> 00:02:08,979
You have unlimited opportunities.

60
00:02:08,979 --> 00:02:11,640
You'll never get grinded on rates.

61
00:02:11,640 --> 00:02:14,540
You can go charge fees, but it's
just not my jam.

62
00:02:14,700 --> 00:02:17,680
So I just have to turn on.

63
00:02:17,680 --> 00:02:19,660
I got to air this place out a

64
00:02:19,680 --> 00:02:20,100
little.

65
00:02:20,100 --> 00:02:20,220
Okay.

66
00:02:20,220 --> 00:02:20,360
Okay.

67
00:02:20,360 --> 00:02:22,860
So I'm going to walk you through

68
00:02:22,860 --> 00:02:23,160
some things.

69
00:02:23,160 --> 00:02:25,100
I'm just going to get into it

70
00:02:25,100 --> 00:02:27,600
because this will probably be, I
don't know, 25 minutes or

71
00:02:27,600 --> 00:02:28,180
something like that.

72
00:02:28,180 --> 00:02:29,140
I'll be as detailed as I can.

73
00:02:29,140 --> 00:02:29,320
Okay.

74
00:02:29,320 --> 00:02:30,400
So the avatar, you've heard me

75
00:02:30,400 --> 00:02:30,920
talk about this.

76
00:02:30,920 --> 00:02:32,980
The avatar I would serve, I want

77
00:02:32,980 --> 00:02:33,520
direct consumer model.

78
00:02:33,520 --> 00:02:34,620
I want direct consumer marketing.

79
00:02:34,620 --> 00:02:36,420
I do not want to rely on dumb,
dumb realtors.

80
00:02:36,420 --> 00:02:39,780
I do not want to rely on referral
partners for very... obvious

81
00:02:39,780 --> 00:02:40,240
reasons.

82
00:02:40,240 --> 00:02:42,260
If I already have some in my

83
00:02:42,260 --> 00:02:44,140
circle, sure, I'll lean into them.

84
00:02:44,140 --> 00:02:46,020
I'm not going to ignore them.

85
00:02:46,020 --> 00:02:49,280
I'll still build relationships
with them, but I'm not putting

86
00:02:49,280 --> 00:02:50,160
energy into prospecting new
realtors.

87
00:02:50,340 --> 00:02:53,500
Some are going to come into my
world and I will let them come

88
00:02:53,500 --> 00:02:56,000
into my world, but they're going
to come to me.

89
00:02:56,000 --> 00:02:59,340
The dynamic is going to be
completely different.

90
00:02:59,340 --> 00:03:01,960
Instead of me going, hey, you got
any deals for me today?

91
00:03:01,960 --> 00:03:05,340
It's going to be, they're going to
be like, Ryan, how do I get

92
00:03:05,340 --> 00:03:08,100
involved doing this stuff?
And I'll be like, I don't know.

93
00:03:08,660 --> 00:03:09,500
I'll let you know.

94
00:03:09,500 --> 00:03:12,500
And so I'm going to have a direct

95
00:03:12,500 --> 00:03:12,600
consumer model.

96
00:03:12,600 --> 00:03:13,660
My avatar is going to be

97
00:03:13,660 --> 00:03:15,240
homeowners who own a home.

98
00:03:15,360 --> 00:03:16,250
And yeah, that's what homeowners

99
00:03:16,250 --> 00:03:16,510
means, Ryan.

100
00:03:16,670 --> 00:03:17,990
So homeowners with equity who have

101
00:03:17,990 --> 00:03:20,390
jobs and good credit, but have a
cash flow crunch problem who want

102
00:03:20,390 --> 00:03:24,110
to reduce their payments or who
want to pay off their mortgage

103
00:03:24,110 --> 00:03:28,810
faster or want to stop having to
try and decide.

104
00:03:28,810 --> 00:03:31,250
if they are saving for their
future.

105
00:03:31,250 --> 00:03:34,050
Too many people are telling us,
save your future.

106
00:03:34,050 --> 00:03:37,330
It's like, shit, man, I got a life
to live right now.

107
00:03:37,330 --> 00:03:41,380
I have memories and things to
create with my children right now

108
00:03:41,380 --> 00:03:43,960
that everyone's like, put money
aside and say, yeah, I get that.

109
00:03:43,960 --> 00:03:46,520
But people are working longer now
than they ever have.

110
00:03:46,520 --> 00:03:47,560
People are living longer than they
ever have.

111
00:03:47,920 --> 00:03:50,560
You're going to have to work
later.

112
00:03:50,560 --> 00:03:53,040
I also want to enjoy my life
today.

113
00:03:53,040 --> 00:03:55,880
And so a lot of people are cash
crunched.

114
00:03:55,980 --> 00:03:57,600
And they're just grinding away in
the meat grinder.

115
00:03:57,600 --> 00:03:57,980
Enter GTA.

116
00:03:57,980 --> 00:03:59,540
It's like the whole GTA is just

117
00:03:59,540 --> 00:04:00,880
people grinding away, working
their asses off to buy things they

118
00:04:00,880 --> 00:04:02,640
shouldn't be buying.

119
00:04:02,640 --> 00:04:04,820
That's why we left the GTA.

120
00:04:05,500 --> 00:04:06,640
And it's that mentality.

121
00:04:06,640 --> 00:04:08,860
But there's so many people doing

122
00:04:08,860 --> 00:04:10,580
that, working two jobs
potentially, working two spouses,

123
00:04:10,580 --> 00:04:14,000
working two household incomes, or
one person working two jobs, and

124
00:04:14,000 --> 00:04:17,200
just flying through life without
stopping and smelling the roses.

125
00:04:17,200 --> 00:04:19,120
And so my whole thing would be,
let's...

126
00:04:19,120 --> 00:04:22,720
Spend time with your kids now and
enjoy life.

127
00:04:22,900 --> 00:04:24,200
That means building out your
backyard for memories.

128
00:04:24,380 --> 00:04:26,320
That means getting that camper.

129
00:04:26,320 --> 00:04:28,820
It means going on those trips.

130
00:04:28,940 --> 00:04:31,000
It means getting the cottage,
whatever that is.

131
00:04:31,000 --> 00:04:33,680
But also building for the future.

132
00:04:33,680 --> 00:04:35,240
Just not putting all our eggs in

133
00:04:35,240 --> 00:04:36,720
one basket or the other.

134
00:04:36,860 --> 00:04:38,220
Okay, so that's the mentality.

135
00:04:38,220 --> 00:04:39,880
That's my avatar I'm going to go
after.

136
00:04:39,880 --> 00:04:41,840
And I'm going to hit them through
social media.

137
00:04:41,840 --> 00:04:44,600
Okay, it's going to be, I also
have a database, which I'm going

138
00:04:44,600 --> 00:04:48,100
to nurture on a term, but it's
going to be social media.

139
00:04:48,100 --> 00:04:49,600
So I'm going to make content only
to that avatar.

140
00:04:49,600 --> 00:04:52,740
The only type of content, 70 % of
the content I make will be to that

141
00:04:52,920 --> 00:04:53,240
avatar.

142
00:04:53,240 --> 00:04:54,820
20 % will be more generic mortgage

143
00:04:54,820 --> 00:04:55,980
stuff that interests me.

144
00:04:55,980 --> 00:04:57,560
I'm not going to talk about first

145
00:04:57,700 --> 00:04:58,860
-time homebuyers because I don't
want that energy.

146
00:04:58,860 --> 00:05:00,820
I really would be happy if I never
did another purchase again because

147
00:05:00,820 --> 00:05:04,610
there's just so many things that
come with it.

148
00:05:04,610 --> 00:05:06,710
So many cooks in the kitchen, so
much competition against banks and

149
00:05:06,710 --> 00:05:06,810
retargeting.

150
00:05:06,810 --> 00:05:08,910
them in the peanut gallery and co

151
00:05:08,910 --> 00:05:09,190
-signers.

152
00:05:09,190 --> 00:05:11,630
And then you got the realtors in

153
00:05:11,630 --> 00:05:13,530
there who always have their agenda
and so many people trying to

154
00:05:13,530 --> 00:05:14,850
potentially take the client away.

155
00:05:14,850 --> 00:05:15,590
I want no competition.

156
00:05:15,590 --> 00:05:17,590
I want a headstart on competition
with refinances.

157
00:05:17,590 --> 00:05:20,570
I want to reach out to people who
did not know they needed me.

158
00:05:20,570 --> 00:05:25,170
And I want to tell them a story
from a different angle.

159
00:05:25,170 --> 00:05:28,070
I built my mortgage business doing
this, showing people how to buy

160
00:05:28,070 --> 00:05:28,930
their first investment property.

161
00:05:28,930 --> 00:05:30,010
Everyone's one property away.

162
00:05:30,010 --> 00:05:32,530
from changing their lives.

163
00:05:32,530 --> 00:05:33,910
That was my thing.

164
00:05:33,910 --> 00:05:37,130
So I'm going to do this, but it's
going to be around debt swap,

165
00:05:37,130 --> 00:05:38,990
power of the paycheck, and debt
consolidation.

166
00:05:38,990 --> 00:05:41,090
Those three strategies, just
restructuring the debt, getting

167
00:05:41,090 --> 00:05:41,950
smarter with the debt.

168
00:05:41,950 --> 00:05:42,890
That's my goal here, to optimize

169
00:05:42,890 --> 00:05:43,630
that and tell stories.

170
00:05:43,630 --> 00:05:45,830
And so I'm going to create social

171
00:05:45,830 --> 00:05:46,130
media.

172
00:05:46,450 --> 00:05:47,350
I'm going to do minimum three

173
00:05:47,350 --> 00:05:47,730
reels.

174
00:05:47,730 --> 00:05:51,140
If I'm going all in person, I'm

175
00:05:51,140 --> 00:05:52,260
doing minimum one a day.

176
00:05:52,260 --> 00:05:53,380
And I'll batch it out.

177
00:05:53,380 --> 00:05:56,080
But I'm saying for the average
person, go do three, but I'm going

178
00:05:56,080 --> 00:05:56,580
to do seven.

179
00:05:56,940 --> 00:05:59,520
I'm just going to pump out the

180
00:05:59,520 --> 00:06:00,280
content.

181
00:06:00,280 --> 00:06:02,380
I'm going to do seven across three

182
00:06:02,700 --> 00:06:03,060
platforms.

183
00:06:03,060 --> 00:06:04,440
I'll hit LinkedIn, Facebook, and

184
00:06:04,440 --> 00:06:04,720
Instagram.

185
00:06:04,720 --> 00:06:05,920
Those are the three platforms I

186
00:06:05,920 --> 00:06:05,960
want.

187
00:06:05,960 --> 00:06:08,060
I don't want the wide reach on

188
00:06:08,060 --> 00:06:08,260
TikTok.

189
00:06:08,260 --> 00:06:11,000
And my avatars are sitting on

190
00:06:11,000 --> 00:06:11,780
LinkedIn, just sitting there.

191
00:06:11,780 --> 00:06:12,600
Decision makers, white collar

192
00:06:12,600 --> 00:06:13,880
professionals who make money.

193
00:06:13,880 --> 00:06:14,760
That's my avatar.

194
00:06:14,760 --> 00:06:15,380
That's who I want.

195
00:06:15,380 --> 00:06:16,940
A lender, A lender, A lender.

196
00:06:16,940 --> 00:06:18,910
And so I'm going to pump out one
reel a day.

197
00:06:18,910 --> 00:06:20,850
I'm going to batch it out with one
day.

198
00:06:20,850 --> 00:06:26,190
I'll batch out all my stuff for
the week and then I'll do two to

199
00:06:26,190 --> 00:06:27,150
three stories a day.

200
00:06:27,150 --> 00:06:27,690
That's my content.

201
00:06:27,690 --> 00:06:27,930
Okay.

202
00:06:27,930 --> 00:06:30,770
I'm going to push people every

203
00:06:30,770 --> 00:06:32,010
three, four videos.

204
00:06:32,230 --> 00:06:35,510
I'm going to push them into a lead

205
00:06:35,510 --> 00:06:35,790
magnet.

206
00:06:35,790 --> 00:06:38,050
Go, Hey, if you mentioned cashflow

207
00:06:38,050 --> 00:06:41,590
below, you're going to get my
guide where I break down on Tom

208
00:06:41,590 --> 00:06:42,930
and Sally, who were working two
jobs, how they completely changed

209
00:06:42,930 --> 00:06:45,210
their lives with one move, got
smarter with restructuring their

210
00:06:45,210 --> 00:06:45,390
debt.

211
00:06:45,390 --> 00:06:46,330
And now they're, you know, built

212
00:06:46,330 --> 00:06:49,230
their backyard, put a pool in, and
now they have money putting aside

213
00:06:49,230 --> 00:06:52,760
for retirement because they're
going to be mortgage -free faster.

214
00:06:52,900 --> 00:06:54,700
If you want to get that guide,
comment cashflow below.

215
00:06:54,700 --> 00:06:58,060
I'll have many chat, which I did
on my last podcast.

216
00:06:58,060 --> 00:06:59,080
which will click in the automated
follow -up.

217
00:06:59,080 --> 00:07:01,400
You'll get them in exchange for
their email address.

218
00:07:01,400 --> 00:07:03,740
I will give them my lead magnet.

219
00:07:03,740 --> 00:07:05,080
And then I'll have inside

220
00:07:05,260 --> 00:07:08,660
ManyChat, I'll have some voice
memos built into the follow -up.

221
00:07:08,660 --> 00:07:11,400
So a day or two days later,
there'll be a voice memo.

222
00:07:11,400 --> 00:07:13,320
Hey, did you get the guide?
Was there anything interesting in

223
00:07:13,320 --> 00:07:14,180
there?
And blah, blah, blah.

224
00:07:14,300 --> 00:07:14,380
Okay.

225
00:07:14,380 --> 00:07:16,540
Once they want to book a call with

226
00:07:16,540 --> 00:07:18,440
me, they're going to have to go
through a type form.

227
00:07:18,440 --> 00:07:20,610
They're going to have to be
qualified.

228
00:07:20,610 --> 00:07:23,330
So they're going to come into my
world at some point, they're going

229
00:07:23,330 --> 00:07:27,110
to either through the lead magnet,
there'll be a link to get on my

230
00:07:27,110 --> 00:07:30,070
calendar, or they're going to be
put on my email list, which

231
00:07:30,250 --> 00:07:32,450
they're going to get nurtured with
only those situations,

232
00:07:32,450 --> 00:07:33,450
restructuring debt, speaking to
people like that.

233
00:07:33,450 --> 00:07:35,390
They're going to get nurtured
every single week with an email

234
00:07:35,570 --> 00:07:37,650
and value, value, value, ask
cadence.

235
00:07:37,650 --> 00:07:38,730
So three value emails, one ask.

236
00:07:38,730 --> 00:07:39,770
And in there, when they click the

237
00:07:39,770 --> 00:07:41,230
link to book a call, it's going to
ask them questions.

238
00:07:41,230 --> 00:07:43,870
If they don't own a home, they
don't make it to the next step.

239
00:07:43,870 --> 00:07:46,010
If they own a home and there's not
enough equity, they don't make it

240
00:07:46,010 --> 00:07:46,610
to the next step.

241
00:07:46,610 --> 00:07:48,270
I'm going to be pumping out so

242
00:07:48,270 --> 00:07:51,230
much content and I'm going to be
talking to so many people about

243
00:07:51,230 --> 00:07:51,590
this.

244
00:07:51,590 --> 00:07:55,010
I'm going to have to build filters

245
00:07:55,010 --> 00:07:55,270
in.

246
00:07:55,580 --> 00:07:57,100
So that's part of the filter I'm

247
00:07:57,100 --> 00:07:58,540
going to build in.

248
00:07:58,540 --> 00:08:00,920
Okay, so here's the kicker.

249
00:08:00,920 --> 00:08:03,100
I'm also going to have a webinar.

250
00:08:03,280 --> 00:08:04,340
Man, it's hot in here.

251
00:08:04,340 --> 00:08:05,360
I got to turn this vehicle on.

252
00:08:05,480 --> 00:08:05,640
Apologize here.

253
00:08:05,640 --> 00:08:06,620
I realize it's muggy here.

254
00:08:06,620 --> 00:08:06,960
25 above.

255
00:08:06,960 --> 00:08:07,980
That's not too bad.

256
00:08:07,980 --> 00:08:10,140
But okay, I got to put some heat

257
00:08:10,140 --> 00:08:10,280
on.

258
00:08:10,280 --> 00:08:11,380
We're just going to have to deal

259
00:08:11,380 --> 00:08:12,120
with that.

260
00:08:12,120 --> 00:08:12,640
Here we go.

261
00:08:12,640 --> 00:08:13,120
Okay, we're good.

262
00:08:13,120 --> 00:08:14,780
Okay, so I'm going to have a

263
00:08:14,780 --> 00:08:14,980
webinar.

264
00:08:14,980 --> 00:08:16,500
And this is because I had a

265
00:08:16,500 --> 00:08:17,040
webinar model before.

266
00:08:17,040 --> 00:08:17,700
It works brilliant.

267
00:08:17,700 --> 00:08:20,780
People would come to me and go,
hey, Ryan, how do I get mortgage

268
00:08:20,780 --> 00:08:21,460
-free faster?
And I'm like, cool.

269
00:08:21,460 --> 00:08:26,000
So you're telling me that your
goal in life is to be mortgage

270
00:08:26,000 --> 00:08:27,340
-free as fast as humanly possible.

271
00:08:27,340 --> 00:08:27,800
They're like, yes.

272
00:08:27,800 --> 00:08:28,820
I'm like, go to
mortgagefreein10years

273
00:08:28,820 --> 00:08:32,460
com or
ca because I had both the URLs.

274
00:08:32,460 --> 00:08:33,220
I don't anymore.

275
00:08:33,220 --> 00:08:34,640
Go there and watch that thing.

276
00:08:34,640 --> 00:08:35,179
It's an hour webinar.

277
00:08:35,179 --> 00:08:36,900
When you're done, if you're still

278
00:08:36,900 --> 00:08:37,460
interested, book the call.

279
00:08:39,419 --> 00:08:42,260
There'll be a link to book a call

280
00:08:42,260 --> 00:08:42,980
on my calendar, and then we'll
talk.

281
00:08:43,140 --> 00:08:44,220
This is because I don't want to
educate.

282
00:08:44,220 --> 00:08:46,720
people about my strategies on a
one -to -one.

283
00:08:46,720 --> 00:08:47,200
I can't do that.

284
00:08:47,200 --> 00:08:48,480
I need to educate through social

285
00:08:48,480 --> 00:08:50,080
media, lead magnets, email
marketing, and webinars one -to

286
00:08:50,160 --> 00:08:50,260
-men.

287
00:08:50,260 --> 00:08:51,660
And then when they come into my

288
00:08:51,660 --> 00:08:53,300
world, I'll have a system built
where I'll quickly decide if

289
00:08:53,300 --> 00:08:57,200
they're my people, and then I will
build them custom proposals based

290
00:08:57,200 --> 00:09:00,200
on their situation and the advice
and the strategy and the product I

291
00:09:00,200 --> 00:09:01,960
can put them in after I have a
full application in Docs.

292
00:09:02,060 --> 00:09:02,140
Okay.

293
00:09:02,140 --> 00:09:03,940
But I'm going to have this webinar

294
00:09:03,940 --> 00:09:04,980
and the webinar is going to be
about 30 minutes.

295
00:09:04,980 --> 00:09:08,520
I'm going to break down examples
of each of those three buckets of

296
00:09:08,520 --> 00:09:09,020
people.

297
00:09:09,710 --> 00:09:12,290
I'm going to go, do you fit in one

298
00:09:12,830 --> 00:09:16,250
of these buckets?
If you do, we need to talk and I

299
00:09:16,630 --> 00:09:18,150
can help.

300
00:09:18,470 --> 00:09:20,690
And I'm going to break down all

301
00:09:21,050 --> 00:09:22,010
the objections they're going to
have.

302
00:09:22,010 --> 00:09:25,290
And I'm like, I did this for my
One Property Away webinar.

303
00:09:25,290 --> 00:09:26,650
And this is what fed my mortgage
business.

304
00:09:26,650 --> 00:09:31,410
Because then if anyone, if I talk
to the guy fixing my fence, he's

305
00:09:31,410 --> 00:09:32,730
like, what do you do?
I'm a mortgage broker.

306
00:09:32,730 --> 00:09:35,110
I show people how to pay off their
home in 10 years.

307
00:09:35,940 --> 00:09:37,500
He's like, how the heck do I do
that?

308
00:09:37,500 --> 00:09:38,200
I'm like, go to
mortgagefreein10years .com.

309
00:09:38,200 --> 00:09:38,520
Watch the video.

310
00:09:38,520 --> 00:09:39,440
He's like, oh my God.

311
00:09:39,440 --> 00:09:43,200
Ended up doing a refi and a
purchase for him on a rental.

312
00:09:43,200 --> 00:09:44,380
So I'm going to let the webinar do
the work.

313
00:09:44,380 --> 00:09:47,860
So when you go to my link tree,
and I'm talking fast here.

314
00:09:47,860 --> 00:09:48,940
I'm like, just humming out this
business plan.

315
00:09:48,940 --> 00:09:50,220
Because it's top of mind.

316
00:09:50,220 --> 00:09:51,360
I've been working on it.

317
00:09:51,400 --> 00:09:55,370
When you go to my link tree,
there's only going to be so many

318
00:09:55,370 --> 00:09:55,770
options.

319
00:09:55,770 --> 00:09:57,830
I'll have a podcast just like

320
00:09:57,830 --> 00:09:59,890
this, where I talk about
grassroots stuff, about how I help

321
00:09:59,990 --> 00:10:01,150
people, myths about finances, what
most people get wrong, the

322
00:10:01,150 --> 00:10:02,350
mentality around, I've framed some
stories around the emotional

323
00:10:02,350 --> 00:10:04,270
aspect of people get too tied in
and the old way of banking versus

324
00:10:04,270 --> 00:10:07,330
the new way of banking and some
strategy I talk about.

325
00:10:07,470 --> 00:10:08,170
And I'll just keep doing.

326
00:10:08,470 --> 00:10:09,490
There'll be short podcasts that

327
00:10:09,490 --> 00:10:11,550
are easy to consume because I can
do these while I'm driving.

328
00:10:11,550 --> 00:10:12,870
I can do them in my downtime.

329
00:10:12,990 --> 00:10:14,090
And it's going to resonate with

330
00:10:14,090 --> 00:10:14,390
people.

331
00:10:14,390 --> 00:10:15,670
And so I'll have the podcast.

332
00:10:15,770 --> 00:10:16,710
That'll be an avenue.

333
00:10:16,710 --> 00:10:18,430
And I'll do that once a week.

334
00:10:18,430 --> 00:10:19,150
We'll do the podcast out.

335
00:10:19,150 --> 00:10:20,190
I'll call it.

336
00:10:20,190 --> 00:10:21,910
I don't know what I'll call it,
but figure something out.

337
00:10:21,910 --> 00:10:23,160
I'll have short form content.

338
00:10:23,160 --> 00:10:25,640
I won't do long form YouTube.

339
00:10:25,860 --> 00:10:30,120
I would love to, but my head isn't
there wrapped in that space.

340
00:10:30,120 --> 00:10:37,420
That would be the, that would be
the all -star thing to do is build

341
00:10:37,420 --> 00:10:41,040
out a YouTube channel, but I can
get there with shorts and I'll

342
00:10:41,040 --> 00:10:42,160
just bash my content out.

343
00:10:42,160 --> 00:10:42,300
Okay.

344
00:10:42,300 --> 00:10:43,580
So I'll have short form.

345
00:10:43,580 --> 00:10:44,480
content building on Facebook,

346
00:10:44,480 --> 00:10:46,060
LinkedIn, and Facebook, Instagram,
LinkedIn, with all my call to

347
00:10:46,060 --> 00:10:47,220
action styled in.

348
00:10:47,220 --> 00:10:48,880
And then anytime someone follows

349
00:10:48,880 --> 00:10:50,760
me, they get an instant voice
memo, or not instant, but they'll

350
00:10:50,760 --> 00:10:54,390
get a voice memo from me, thanking
them for the follow, and asking

351
00:10:54,390 --> 00:10:56,370
them, are they here for the
content?

352
00:10:56,370 --> 00:10:58,810
Or do they need help?
That kind of stuff.

353
00:10:58,970 --> 00:11:00,610
And then eventually, when I get
into prospecting mode, if I need

354
00:11:00,610 --> 00:11:02,590
to, which I already know I won't.

355
00:11:02,590 --> 00:11:07,010
But if I need to get in to throw

356
00:11:07,010 --> 00:11:10,070
gas in the fire with prospecting,
I would then go and prospect the

357
00:11:10,070 --> 00:11:10,990
people watching my content.

358
00:11:11,110 --> 00:11:12,250
And trust me when I say this,

359
00:11:12,250 --> 00:11:14,390
referral partners are going to
come out of the woodwork because

360
00:11:14,390 --> 00:11:16,250
they're going to respect the
brand.

361
00:11:16,250 --> 00:11:17,750
They're going to respect the
hustle.

362
00:11:17,750 --> 00:11:18,830
They're going to respect the
consistency.

363
00:11:18,830 --> 00:11:23,040
Certain people are going to vibe
with my energy and the way I

364
00:11:23,600 --> 00:11:26,720
present things and my personality.

365
00:11:26,720 --> 00:11:28,160
And they're going to want to come

366
00:11:28,620 --> 00:11:31,360
into my world and they're going to
want to partner with me.

367
00:11:31,360 --> 00:11:32,960
And that's how I'm going to get
referral partners.

368
00:11:32,960 --> 00:11:35,320
I'm not going to have to worry
about referral partners, but I'm

369
00:11:35,320 --> 00:11:37,820
going to go build the direct to
consumer model first because I

370
00:11:37,820 --> 00:11:39,020
have full control of everything.

371
00:11:39,680 --> 00:11:41,280
So between my email marketing

372
00:11:41,280 --> 00:11:43,760
going out, the webinar that's
going to be on my link tree, it'll

373
00:11:43,760 --> 00:11:45,170
be in my email signature.

374
00:11:45,170 --> 00:11:46,390
The webinar is going to be

375
00:11:46,390 --> 00:11:46,630
everywhere.

376
00:11:46,630 --> 00:11:48,170
It's going to be a recorded

377
00:11:48,170 --> 00:11:48,290
webinar.

378
00:11:48,290 --> 00:11:49,070
I've done live ones.

379
00:11:49,070 --> 00:11:52,730
People don't want to wait three
days to come to the thing for the

380
00:11:52,730 --> 00:11:54,850
thing where they can just go to
the recorded one.

381
00:11:54,850 --> 00:11:57,650
As soon as they opt in, they have
to put their email address in,

382
00:11:57,810 --> 00:12:01,050
which will trigger the drip
campaign, which is going to be

383
00:12:01,050 --> 00:12:03,670
going out weekly, showing all the
tips, tricks, strategies, and

384
00:12:03,670 --> 00:12:06,750
stories about debt console, debt
swap, and power the paycheck.

385
00:12:06,750 --> 00:12:07,450
So that's my model.

386
00:12:07,450 --> 00:12:08,450
And that model will be all I do.

387
00:12:08,450 --> 00:12:10,250
And I'm telling you right now, it
would fucking kick ass.

388
00:12:10,250 --> 00:12:13,560
I've lived a model of that already
with not a lot of those parts

389
00:12:13,560 --> 00:12:13,680
involved.

390
00:12:13,680 --> 00:12:15,960
And I'm looking at things from

391
00:12:15,960 --> 00:12:21,460
like I'm up in space looking at
the world and I can see this tiny

392
00:12:21,460 --> 00:12:21,760
world.

393
00:12:21,760 --> 00:12:24,420
It doesn't look complicated to me.

394
00:12:24,420 --> 00:12:27,440
I can see everything and I'm like,
oh, look at all those people down

395
00:12:27,620 --> 00:12:27,660
there.

396
00:12:27,660 --> 00:12:28,580
I can't really see the people, but

397
00:12:28,580 --> 00:12:29,200
I'm like, this is OK.

398
00:12:29,200 --> 00:12:30,640
I see everything.

399
00:12:30,640 --> 00:12:32,180
I can see the angles.

400
00:12:32,180 --> 00:12:33,460
I can see the mountains and the

401
00:12:33,460 --> 00:12:33,560
ocean.

402
00:12:33,560 --> 00:12:34,920
I can see I can see it all right

403
00:12:34,920 --> 00:12:35,000
now.

404
00:12:35,000 --> 00:12:37,080
And that model I just laid out for

405
00:12:37,080 --> 00:12:37,860
you, your version of that model
is.

406
00:12:37,860 --> 00:12:39,120
what I recommend you do.

407
00:12:39,120 --> 00:12:41,240
Now, that might sound like a lot

408
00:12:41,240 --> 00:12:43,040
what I put out there, but it's
not.

409
00:12:43,040 --> 00:12:47,540
You can chunk it down, right?
Your social is, you have to figure

410
00:12:47,540 --> 00:12:51,360
out what your avatar is and you
reverse engineer it.

411
00:12:51,360 --> 00:12:54,880
And the webinar, promise you, that
webinar now is me not explaining

412
00:12:54,880 --> 00:12:58,700
all those strategies, which are
pretty easy strategies, but the

413
00:12:58,700 --> 00:13:03,460
man one product could be a little
complicated for a lot of people.

414
00:13:03,880 --> 00:13:05,820
I don't have to explain it.

415
00:13:05,820 --> 00:13:07,240
all the time.

416
00:13:07,240 --> 00:13:10,080
So I always deflect to, hey, are
you okay?

417
00:13:10,080 --> 00:13:10,800
Go watch the webinar.

418
00:13:10,800 --> 00:13:12,520
I break down the debt swap.

419
00:13:12,520 --> 00:13:15,240
So I'm not educating these people
all the time because too many

420
00:13:15,240 --> 00:13:16,800
brokers are spending so much time
giving free advice and educating

421
00:13:16,800 --> 00:13:17,980
people without zero commitment.

422
00:13:18,120 --> 00:13:20,300
And I will never, ever do that.

423
00:13:20,300 --> 00:13:21,780
I will go, did you watch the
video?

424
00:13:21,780 --> 00:13:22,020
Cool.

425
00:13:22,020 --> 00:13:24,080
What questions do you have about

426
00:13:24,080 --> 00:13:24,280
it?
Awesome.

427
00:13:24,280 --> 00:13:24,880
Yes.

428
00:13:24,880 --> 00:13:25,960
Tell me these five things about

429
00:13:26,120 --> 00:13:26,500
you.

430
00:13:26,500 --> 00:13:27,640
These seven things of value.

431
00:13:27,640 --> 00:13:33,700
Okay, based on what you told me, I
will be able to do X, Y, and Z for

432
00:13:33,700 --> 00:13:34,460
you in that range.

433
00:13:34,460 --> 00:13:35,460
If you're interested, now I need a

434
00:13:35,460 --> 00:13:35,860
full application.

435
00:13:35,860 --> 00:13:38,120
Now I need full income docs.

436
00:13:38,120 --> 00:13:40,040
I need your credit card for an
appraisal.

437
00:13:40,040 --> 00:13:40,760
And there you go.

438
00:13:40,760 --> 00:13:42,380
If you commit to those three

439
00:13:42,380 --> 00:13:46,660
things, then I will build you the
custom proposal showing you all

440
00:13:46,660 --> 00:13:50,880
the moving parts, and I will hold
your hand and execute this for

441
00:13:50,880 --> 00:13:51,160
you.

442
00:13:51,160 --> 00:13:52,320
And I'm always talking about the

443
00:13:52,320 --> 00:13:52,400
outcome.

444
00:13:52,400 --> 00:13:53,580
I'm not even getting into the

445
00:13:53,580 --> 00:13:55,200
certain nuggets of the strategy.

446
00:13:55,200 --> 00:13:57,220
I'm always talking about, I will

447
00:13:57,420 --> 00:14:00,860
deliver that basement suite, or I
will deliver that backyard for

448
00:14:00,860 --> 00:14:04,080
you, or I will increase your
cashflow by $900 a month.

449
00:14:04,080 --> 00:14:08,600
And I'll show you how to take half
of that and put it into an

450
00:14:08,600 --> 00:14:09,000
investment.

451
00:14:09,000 --> 00:14:12,400
We write off the interest and we

452
00:14:12,400 --> 00:14:15,740
take the refunds and we put that
back against, and that's the debt

453
00:14:15,740 --> 00:14:19,040
swapping, right?
So that's the model.

454
00:14:19,040 --> 00:14:19,340
the model.

455
00:14:19,340 --> 00:14:22,160
I honestly don't, I could see

456
00:14:22,160 --> 00:14:25,520
someone doing that model, but for
reverse mortgages, totally better.

457
00:14:25,520 --> 00:14:25,700
Yep.

458
00:14:25,700 --> 00:14:26,920
I think there's a whole thing

459
00:14:26,920 --> 00:14:28,420
where you could build around
reverse mortgages.

460
00:14:28,420 --> 00:14:29,460
And here's the cool part.

461
00:14:29,460 --> 00:14:30,660
Reverse mortgages, when you go

462
00:14:30,660 --> 00:14:34,300
with, I think it's Bloom and maybe
Equitable, and maybe there's

463
00:14:34,780 --> 00:14:37,620
another one company in there,
starts with an F, I can't

464
00:14:37,620 --> 00:14:37,980
remember.

465
00:14:37,980 --> 00:14:40,660
They have, I don't know if it's

466
00:14:40,780 --> 00:14:43,460
still the same here, but they used
to pay 175 basis points for a

467
00:14:43,460 --> 00:14:45,440
reverse mortgage, but you did all
the work.

468
00:14:45,440 --> 00:14:47,920
Or you could literally hand them
an email and a phone number.

469
00:14:47,920 --> 00:14:51,160
And I went and cracked their
funnel hack, they call it, hacked

470
00:14:51,160 --> 00:14:53,340
their system, where I go down
putting in all the information.

471
00:14:53,340 --> 00:14:56,460
And someone called me within one
minute, their sales team.

472
00:14:56,460 --> 00:14:57,900
And they were on the ball.

473
00:14:57,900 --> 00:14:59,220
I was like, oh, my God.

474
00:14:59,220 --> 00:15:02,080
I give them an email and a phone
number, and their sales team jumps

475
00:15:02,080 --> 00:15:03,780
in, and they pay me 100, 120 basis
points.

476
00:15:03,960 --> 00:15:04,480
It's in that range.

477
00:15:04,480 --> 00:15:05,840
So without doing any of the work,

478
00:15:05,840 --> 00:15:07,780
any of the fulfillment, any of the
discovery calls, anything.

479
00:15:07,780 --> 00:15:14,900
that same model I'm talking about
could be that all you could ever

480
00:15:14,900 --> 00:15:17,580
talk about the rest of your career
is reverse mortgages.

481
00:15:17,580 --> 00:15:20,640
And you have a built in
fulfillment and underwriting team.

482
00:15:20,640 --> 00:15:23,820
And you just go and get the work
going, get the emails, nurture

483
00:15:23,820 --> 00:15:27,000
them with a drip campaign, nurture
them with drip, nurture them with

484
00:15:27,000 --> 00:15:28,300
a webinar.

485
00:15:28,300 --> 00:15:30,840
And then you when they're

486
00:15:30,840 --> 00:15:33,400
interested, they put their hand
up, you push them over to the

487
00:15:34,460 --> 00:15:35,260
sales team.

488
00:15:35,420 --> 00:15:36,500
And then I know people that did

489
00:15:36,500 --> 00:15:39,360
this, and they're making three,
four or $500 ,000 a year, just

490
00:15:39,360 --> 00:15:41,740
pushing leads over to those
companies.

491
00:15:41,740 --> 00:15:46,040
And then what they did was They
would swap out one time it was

492
00:15:46,040 --> 00:15:50,450
Bloom, there's the next company,
there's the next company, they had

493
00:15:50,450 --> 00:15:50,870
better specials.

494
00:15:50,870 --> 00:15:52,690
So they would just hand the leads

495
00:15:52,690 --> 00:15:56,270
off to them depending on how many
basis points they were paying and

496
00:15:56,270 --> 00:15:57,370
what the setup was there.

497
00:15:57,630 --> 00:15:58,350
But that's the model.

498
00:15:58,350 --> 00:15:59,970
I would build a brand around
restructuring your debt, only

499
00:15:59,970 --> 00:16:03,010
working with A types of clients,
all around educating through a

500
00:16:03,010 --> 00:16:04,210
webinar, one -to -many education,
all the angles.

501
00:16:04,210 --> 00:16:06,910
And I would give limited
information up front.

502
00:16:06,910 --> 00:16:09,370
I'm going to do the discovery
call.

503
00:16:09,370 --> 00:16:11,330
Eventually, I'll pull myself off
the discovery call and have

504
00:16:11,330 --> 00:16:11,750
someone else.

505
00:16:11,750 --> 00:16:15,730
And I will just build content, the

506
00:16:15,730 --> 00:16:17,230
marketing, the content, the
webinar, and handle referral

507
00:16:17,230 --> 00:16:18,470
relationships if it gets to that
part.

508
00:16:18,470 --> 00:16:20,670
And that's eventually what I would
do.

509
00:16:20,670 --> 00:16:25,390
And I would have a team doing the
upfront call and I would have a

510
00:16:25,390 --> 00:16:25,950
team running fulfillment.

511
00:16:25,950 --> 00:16:27,490
And we wouldn't really need an

512
00:16:27,490 --> 00:16:29,050
underwriter because the
fulfillment would be licensed and

513
00:16:29,050 --> 00:16:31,970
they know the guidelines from the
three, four lenders that we use.

514
00:16:31,970 --> 00:16:34,730
So that's like a revamped model on
what I already did years ago, but

515
00:16:34,730 --> 00:16:37,490
that's a way better model now
because I had a lot of automation

516
00:16:37,490 --> 00:16:40,450
built in and a lot of follow -up
with those lead magnets and

517
00:16:40,450 --> 00:16:41,850
education points and social media.

518
00:16:41,850 --> 00:16:43,200
I never used social media.

519
00:16:43,200 --> 00:16:44,780
And so I'm seeing this so freaking
clearly.

520
00:16:45,040 --> 00:16:46,400
And so this is the stuff I'm
training on.

521
00:16:46,480 --> 00:16:48,160
This is stuff we're talking about
on Team Highway.

522
00:16:48,160 --> 00:16:49,200
We're doing many chat training
this Friday.

523
00:16:49,200 --> 00:16:51,180
where we're building lead magnets
and automation into everybody,

524
00:16:51,180 --> 00:16:53,580
anyone on the team who wants it.

525
00:16:54,180 --> 00:16:56,260
And then we have a social 30

526
00:16:56,260 --> 00:17:01,220
challenge starting, a 30 -day
sprint where we're going to

527
00:17:01,220 --> 00:17:06,540
identify your avatar is, and we're
going to make content for 30

528
00:17:06,540 --> 00:17:10,210
straight days only to that avatar
with the ManyChat automation kick

529
00:17:10,210 --> 00:17:10,609
in.

530
00:17:10,609 --> 00:17:11,670
And guess what?

531
00:17:11,849 --> 00:17:14,650
When they go into that, then we
zap it into their master drip,

532
00:17:14,650 --> 00:17:16,829
which we already have built out
with the sales drip.

533
00:17:16,829 --> 00:17:22,770
So we're starting to build these
pieces for agents on the team, and

534
00:17:22,770 --> 00:17:24,250
we're doing it together.

535
00:17:24,250 --> 00:17:25,250
This is why I'm so excited.

536
00:17:25,250 --> 00:17:27,230
I'm teaching a version of this
tomorrow morning, but it's around

537
00:17:27,230 --> 00:17:29,090
cash damming, which is not my
passion.

538
00:17:29,090 --> 00:17:32,170
What I just went over was my
passion because I only want to be

539
00:17:32,170 --> 00:17:33,350
so involved.

540
00:17:33,350 --> 00:17:34,690
But yeah, there you go.

541
00:17:34,690 --> 00:17:35,230
That's my model.

542
00:17:35,230 --> 00:17:37,310
So for those asking, what would

543
00:17:37,310 --> 00:17:39,260
you do, Ryan?
That's it right there.

544
00:17:39,260 --> 00:17:43,440
Wouldn't it be glorious to have
$500 ,000, $800 ,000 mortgages,

545
00:17:43,440 --> 00:17:45,140
refinance?
People didn't even know they

546
00:17:45,140 --> 00:17:48,800
needed you until you popped in
their world and they got slowly

547
00:17:48,800 --> 00:17:49,720
indoctrinated through all your
marketing and education.

548
00:17:49,720 --> 00:17:50,980
And then you're not up against
competition.

549
00:17:50,980 --> 00:17:52,960
So you're not competing there.

550
00:17:53,100 --> 00:17:54,040
You're not buying down rate.

551
00:17:54,280 --> 00:17:56,420
You work with the same three, four
lenders.

552
00:17:56,420 --> 00:17:58,640
It's shooting fish in a bucket.

553
00:17:58,640 --> 00:17:59,960
And I'm making content about what

554
00:17:59,960 --> 00:18:03,820
I want to talk about, which is
those strategies and how I can

555
00:18:03,820 --> 00:18:04,680
stand out.

556
00:18:05,210 --> 00:18:06,930
I just keep showing people things.

557
00:18:06,930 --> 00:18:10,830
I just keep showing them where
people were and where I got them.

558
00:18:10,830 --> 00:18:12,070
And sometimes I throw in, you
know.

559
00:18:12,070 --> 00:18:14,730
A little explanation here about
this strategy or that strategy.

560
00:18:14,730 --> 00:18:18,070
And, you know, this is the problem
they have and your world's, you're

561
00:18:18,070 --> 00:18:20,090
closer to changing your problems
than you realize.

562
00:18:20,090 --> 00:18:23,070
And I use ChatGBT to help build
out a lot of that stuff, the

563
00:18:23,190 --> 00:18:25,450
framework, and then it's up to me
to record it and just get better

564
00:18:25,450 --> 00:18:28,130
and better on camera and keep
coming up with different green

565
00:18:28,130 --> 00:18:30,130
screen, talking head ideas and
different types of content.

566
00:18:30,130 --> 00:18:32,900
And so that's where my energy
would be spent, would be building

567
00:18:32,900 --> 00:18:35,940
the brand and the content to just
hit people from different angles.

568
00:18:35,940 --> 00:18:37,480
And here's the cool part.

569
00:18:37,480 --> 00:18:38,800
I go do that.

570
00:18:38,800 --> 00:18:44,040
And I only make content to my
avatar and 10 % about me and my

571
00:18:44,040 --> 00:18:46,340
personality and hobbies and 20 %
of more generic stuff I want to

572
00:18:46,340 --> 00:18:46,520
talk about.

573
00:18:46,520 --> 00:18:48,860
If I only do that, the AI built

574
00:18:48,860 --> 00:18:53,040
into Instagram, LinkedIn, and
Facebook will go and find my

575
00:18:53,240 --> 00:18:55,100
people for me.

576
00:18:55,100 --> 00:18:56,080
They'll bring them to me.

577
00:18:56,080 --> 00:18:57,700
I don't need 18 ,000 followers.

578
00:18:57,700 --> 00:19:00,200
I could have a thousand followers

579
00:19:00,200 --> 00:19:00,840
and crush it.

580
00:19:00,840 --> 00:19:02,220
Absolutely crush it.

581
00:19:02,220 --> 00:19:03,680
So that's a $100 million mortgage
business.

582
00:19:04,060 --> 00:19:06,920
It's a matter of how much do I
want to work.

583
00:19:07,060 --> 00:19:07,520
So that's the model.

584
00:19:07,520 --> 00:19:09,300
We're building and training on

585
00:19:09,300 --> 00:19:10,100
pieces of that.

586
00:19:10,100 --> 00:19:12,300
But I want to share that with you

587
00:19:12,300 --> 00:19:13,400
because that's where I'm at right
now.

588
00:19:13,400 --> 00:19:15,740
And this is what we're doing.

589
00:19:15,740 --> 00:19:16,740
And it's never been more clear

590
00:19:16,740 --> 00:19:17,440
than that.

591
00:19:17,440 --> 00:19:19,100
So I talked really fast there.

592
00:19:19,100 --> 00:19:22,500
I could have slowed down and
turned this in from a 20 minute to

593
00:19:22,600 --> 00:19:24,900
a 30 minute podcast, but I didn't.

594
00:19:24,900 --> 00:19:25,860
I went really fast.

595
00:19:25,860 --> 00:19:28,640
They usually don't talk that fast,
at least not for the whole time.

596
00:19:28,640 --> 00:19:32,260
So I apologize if I went too fast,
but there, I saved you some time

597
00:19:32,260 --> 00:19:32,840
of your day.

598
00:19:32,840 --> 00:19:33,360
So that's it, kids.

599
00:19:33,360 --> 00:19:34,880
That's my, what if Ryan was
brokering in 2025?

600
00:19:34,880 --> 00:19:35,080
marketing plan.

601
00:19:35,080 --> 00:19:36,500
And I there's no option for that

602
00:19:36,500 --> 00:19:36,780
to fail.

603
00:19:36,780 --> 00:19:38,320
I just that will not fail.

604
00:19:38,320 --> 00:19:39,740
There's zero chance that fails.

605
00:19:39,740 --> 00:19:43,100
That will make a lot of money that

606
00:19:43,100 --> 00:19:44,160
model I just laid out.

607
00:19:44,160 --> 00:19:45,220
So there you go, kids.

608
00:19:45,220 --> 00:19:47,980
Okay, hopefully that helps you
hope for that means something to

609
00:19:47,980 --> 00:19:48,180
you.

610
00:19:48,180 --> 00:19:49,300
Till next time.

611
00:19:49,300 --> 00:19:49,920
Peace out, kids.

612
00:19:49,920 --> 00:19:50,200
Bye.