256: Behind the Scenes of the Mortgage Industry
In this episode, I'm interviewed by Brandon Love and Tom Moffat for their podcast, Commission Breath. Both successful Mortgage Brokers from Burlington, Ontario, Tom and Brandon also run the Tango Ontario brokerage, which is what my new venture, Wiley Mortgage Team, is under.
We discuss:
→ What's keeping me busy today, my partnership across businesses with Jason Henneberry, and why I stopped brokering while my business was at it's peak.
→ Why I started the Wiley Mortgage Team, the first thing that happens when you join my team, and what you should be looking for when you join a team/brokerage.
→ The mass influx of coaching in the mortgage industry, what Broker's aren't learning to do, and determining what type of stress you want to have as a Broker.
→ The #1 focus you should have in your business, how to vet potential Realtor partners, why you should go deep on current referral partners, and what I would focus on if he started his mortgage business over again (Realtors or social media).
Tom and Brandon's Email: experts@northshoregroup.ca
Commission Breath Podcast: @CommissionBreath
Commission Breath YouTube: @CommissionBreath
Commission Breath Instagram: @commission.breath
***
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***
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Welcome to the mortgage game.
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I truly, truly believe that
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building a mortgage business, a
successful one, is like playing a
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game.
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There's winners, there's losers,
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there's certain things you try.
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Some of us are playing checkers
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while others are playing chess.
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I've had the ability to coach and
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mentor hundreds of mortgage
brokers.
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I myself built a very nice
business.
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So now I want to distill all that
information, all the things I've
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learned from that and bring it
directly to you in a simple to
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understand way.
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I hope you enjoy.
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Hello, everyone.
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Welcome to this week's episode of
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Commission Breath.
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Brandon Love here with Tom Moffitt
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and our good buddy and partner
Ryan Wiley.
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Ryan was one of my first coaches
jumping into the mortgage space
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and I learned a ton from him and
it's great to come full circle and
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be collaborating on stuff with
Tango now.
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In today's episode we're going to
pull back the curtain on a bunch
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of stuff we want to chat about.
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What's going on in the coaching
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space, what's going on with other
brokerages, what's going with Team
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Wiley, social media.
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We're going to kind of bob and
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weave through a bunch of different
topic points, but we've got a
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master here to come along for the
journey.
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So thanks for joining us, Ryan.
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Hey, thanks Ryan.
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Hey, thanks guys.
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Always a pleasure, man.
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I love seeing you guys' faces.
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Thanks for having me.
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So what's keeping you busy today,
Ryan?
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What is key?
Oh my goodness.
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Open-ended question.
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I know the answer.
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Yeah.
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Over the past two, three years,
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I've really been focusing on just
distilling down what I do every
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day.
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And right now it's in three
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things.
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And it's going to stay these three
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things for the foreseeable future.
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So we've got Strategy Hub, which
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co-founder with Jason Henneberry.
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We can talk more about that later.
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That's a training platform.
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We have over 500 students in that
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right now, which we're jacked
about because it's only been one
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year.
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It hasn't been one year yet.
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Number two with the VIP Club,
that's our database marketing
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company I've had for probably
five, six years.
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Jason is a partner with me on that
as well.
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And we have, I think we're in the
7,800 agent range and that's
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monthly emails we send out on your
behalf.
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And then number three is the most
recent And that's one.
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monthly emails we send out on your
And behalf.
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then number three is the most
recent one.
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And that is Team Wiley.
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I have officially launched my own
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mortgage team, as you guys know,
because it's under your brokerage.
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Go figure.
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We're very happy you decided to
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make us your home.
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I'm happy too.
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We're excited to see the things
you've got cooking because it's
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definitely a unique model compared
to what the Canadian broker space
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is used to.
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And I'm just curious, like you've
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had all of these ventures after
brokering, you've got Strategy
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Hub, you've got VIP Club, mostly
coaching based, like what made you
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veer into the team based aspect
side of things?
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Well, I wanted to solve two
problems.
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One was a problem for me and one
was a problem for other brokers.
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Talked to a lot of brokers and
over the years, what's the number
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one problem at your brokerage?
I ask that question all the time.
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And you get some of the typical
answers like, I don't get access
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to lenders or this or that.
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And those are one-offs here and
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there.
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But the biggest problem, the
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biggest answer I got, the most
common answer I got is, Ryan, I
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don't know how to get from 10
million to 29.
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I don't know how to get from 15 to
30.
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Or I'm at 50, but I'm working 70
hours.
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How do I pull back my time?
There's no one at the brokerage
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that can help me with that.
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And so they might have a mentor
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there, but that mentor can only go
so deep because typically the
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mentors or the team lead to the
broker owners running their own
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book of business.
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So they're a competing broker and
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they're being pulled in 18 million
directions.
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And they might not even have the
skill set to articulate to you how
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to get in the day to day from 10
million to 25 million.
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Whereas for the past couple of
years, that's all I've been doing.
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I've been coaching hundreds and
hundreds and hundreds of brokers
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on how to do that.
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So I'm sitting here going, geez, I
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can solve that problem.
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Part two of that was the problem.
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It's that, and then I don't think
I'm getting enough value for my
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split.
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And that's a combo of your split
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to the house.
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So if you're 80-20, 20 goes to the
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house, what am I getting for my 20
points?
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And then also the monthly fee.
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I'm paying this monthly fee, this
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advertising fee.
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I don't really know what I get
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from that.
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I'm not sure.
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Is it a desk fee?
I'm really not entirely sure.
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So there's not enough value,
perceived value from the agent,
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and they don't have the
handholding or mentorship to know
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how to grow their business.
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So those two problems, I'm like, I
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can solve that.
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I can do that.
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I'm going to start my own team.
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And then the second problem I'm
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solving, I said there was two.
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One was perceived value packaged
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with mentorship.
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I'm going to solve that.
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Part two was a me problem, was I'm
coaching people one-on-one and
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people are paying me $500 an hour.
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And I have a lineup of people and
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I coach them for three hours.
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And then they go off and they go,
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they just go, they go out there
and they start doing their thing
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and they may or may not come back.
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But if they would have come back
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three months later, then I can
show them more.
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But sometimes life happens, you
don't come back.
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And then maybe they go from 10 to
17 million.
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Well, who benefits from that long
term?
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Long term, it's the broker owner
who did nothing in that scenario
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outside of give them a place to
hang their license and answer a
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phone call or a text once in a
while or an email.
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And so I'm like, geez, I should
benefit from that.
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If I'm going to show you how to go
from 10 to 25 million, I want to
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benefit from that long term.
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And I can actually show you how to
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get even higher than that because
you're going to be forced in the
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nicest way possible to work and
collaborate with me ongoing, which
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you'll want to because it's part
of the package deal.
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So by starting Team Wiley, it's
something that does not exist in
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our industry.
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Nobody has this model.
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If you do, hit me up.
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I'd love to see what you're doing,
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but nobody does.
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Some people have training, but
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it's usually around underwriting.
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And even if you have some sales
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training, I don't know how good it
is, but even if you have sales
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training, no one's coming into
your business one-on-one with
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mentoring, showing you what to do.
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if Do this, do this, do this.
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I'm here.
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You're at the front of the line.
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So that's the model there is
something we're trying
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experimenting.
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I know it's going to work.
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This is a 10, 15, 20 year play.
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This will work and it will disrupt
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a little bit of what's going on
there.
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I'm in a unique position where I
can actually deliver all of that.
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And at the't have your own have
your own business.
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Yeah.
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So at the end of the day, sales
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and marketing is everything.
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Like without it, you don't have
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the leads coming in.
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You're not closing any loans.
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So I see that gap in the industry
as well.
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Like you alluded to the fact that
a lot of broker owners and team
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leads, they might be successful in
their business because they've
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been around for 15, 20 years.
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They have their own book of
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business with their past The leads
clients.
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just kind of flow in for They
close it them.
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when they come They haven for in.
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20 They 15, have their years.
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own book of business with their
past clients.
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The leads just kind of flow in for
them.
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They close it when they come in.
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They haven't prospected in years.
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So that side of the business is
really missing from that aspect.
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Or you have someone signed up to
your team or your brokerage or
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whatever, because they came there
thinking they were going to get
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all this gory support.
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And then little did they know that
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the broker owner is running their
And book.
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then you're like, I thought oh,
you were going to get all this
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gory support.
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And then little did they know that
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the broker owners run in their
book.
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And then you're like, Oh, I
thought you were going to be
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around.
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I'll help you package a deal here
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and there.
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Yeah.
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But how do I get business?
Oh yeah.
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No, just talk to people, just talk
to people.
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And that's a common theme.
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And so there's a lot of people at
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brokerages in bad scenarios that
are being let down in that
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scenario.
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They're coming in with unrealistic
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expectations because it was set
astronomically high and the team
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was never going to be able to
deliver.
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00:07:05,243 --> 00:07:07,105
Or you have broker owners who are
great and they're great people.
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They're all great people.
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Most of them are good people.
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They're not doing it on purpose.
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They just have to run their life.
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But you come in and then they go,
oh, don't worry, I'll take care of
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you.
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And then they bring in a mentor.
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They bring in a mentor.
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I like the air quotes today.
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I they're going to add 10 basis
points or five basis points.
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will, oh, We're going to take that
off and they're going to mentor
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you.
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The mentor doesn't know what
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they're doing half the time.
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They don't even have their own
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book of business that they're
running.
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They don't know what they're
doing.
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They're not qualified.
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They might be qualified to package
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00:07:36,883 --> 00:07:39,148
a send to a but I'm deal, not
talking lender, about that.
243
00:07:39,048 --> 00:07:41,021
Talking about lead gen gen
marketing, sales, soft sales like
244
00:07:41,021 --> 00:07:42,720
building out your process skills,
and helping build a team.
245
00:07:42,820 --> 00:07:49,670
systems, I'm not talking about
lender guidelines and packaging
246
00:07:49,636 --> 00:07:49,720
You can hire people to do that.
247
00:07:49,688 --> 00:07:49,720
deals.
248
00:07:49,692 --> 00:07:51,640
Talk about all the other stuff.
249
00:07:51,472 --> 00:07:51,637
So it's this janky thing that's
250
00:07:51,606 --> 00:07:53,760
built up with a lot of agents
running around in the industry,
251
00:07:53,725 --> 00:07:56,157
not having a clue how to build
their business.
252
00:07:55,992 --> 00:07:57,260
And so I want to solve that for a
select few.
253
00:07:57,218 --> 00:08:02,581
Yeah, that's the thing I found is
a lot of people are just kind of
254
00:08:02,559 --> 00:08:02,740
nomadic wandering kind of lost out
there in the industry.
255
00:08:02,695 --> 00:08:11,117
that's the thing I found is a lot
of people are just kind of nomadic
256
00:08:11,076 --> 00:08:11,200
wandering kind of lost out there
in the industry.
257
00:08:11,219 --> 00:08:17,330
And the thing I like about your
model is, you know, obviously,
258
00:08:17,291 --> 00:08:22,457
you're taking a split from people
because you're providing this
259
00:08:22,457 --> 00:08:23,009
value to them.
260
00:08:22,897 --> 00:08:23,726
But on the brokerage side of
261
00:08:23,714 --> 00:08:25,003
things, once you bring someone
from 10 to 20 million, their split
262
00:08:25,103 --> 00:08:27,379
changes within the brokerage and
they actually make that money back
263
00:08:27,279 --> 00:08:29,016
up again by getting a better split
going that way.
264
00:08:29,016 --> 00:08:31,612
So effectively, you're creating
value for yourself and them at the
265
00:08:31,612 --> 00:08:31,932
same time.
266
00:08:31,932 --> 00:08:34,556
And it works out to be as long as
267
00:08:34,556 --> 00:08:31,100
they follow the plan, it's
effectively no cost to to them.
268
00:08:31,100 --> 00:08:31,420
Bingo.
269
00:08:31,420 --> 00:08:31,548
Yeah.
270
00:08:31,548 --> 00:08:32,316
You win, I win.
271
00:08:32,316 --> 00:08:34,428
You come in, we take three steps
272
00:08:34,428 --> 00:08:35,452
back to take 10 forward.
273
00:08:35,452 --> 00:08:37,451
We'll get you up to, as you
274
00:08:37,451 --> 00:08:40,481
pointed out, some people are going
to come in on an 85-15 split
275
00:08:40,481 --> 00:08:42,960
because of where they're at in the
tier.
276
00:08:43,059 --> 00:08:45,512
So with our coaching and
mentoring, they're going to move
277
00:08:45,512 --> 00:08:49,177
up and now they might be a 90-10
and that five basis point
278
00:08:49,177 --> 00:08:50,854
difference, I'm taken care of.
279
00:08:50,854 --> 00:08:51,885
So you're essentially free rolling
280
00:08:51,885 --> 00:08:54,109
it as they call, playing with the
house's money after that.
281
00:08:54,109 --> 00:08:58,789
And then you get me and my team in
your corner for the rest of your
282
00:08:58,789 --> 00:08:58,987
career.
283
00:08:58,987 --> 00:09:00,919
So yeah, great way to put it, man.
284
00:09:01,019 --> 00:09:03,909
I never actually thought about it
at that angle.
285
00:09:03,909 --> 00:09:05,486
So I like that.
286
00:09:05,386 --> 00:09:07,261
There's a new twist for you.
287
00:09:07,261 --> 00:09:07,542
Yeah.
288
00:09:07,542 --> 00:09:08,245
Oh yeah.
289
00:09:08,245 --> 00:09:09,088
We'll be seeing that.
290
00:09:09,188 --> 00:09:10,916
He's going to look side of like
291
00:09:10,916 --> 00:09:14,118
the agents maybe we can talk about
your agents that you have on your
292
00:09:14,118 --> 00:09:17,103
team what's the main focus for
them obviously might differ for
293
00:09:17,103 --> 00:09:19,939
each agent but the general
consensus like what's the main
294
00:09:19,939 --> 00:09:23,133
focus for to look side of like the
agents maybe we can talk about
295
00:09:23,233 --> 00:09:28,273
your agents that you have on your
team what's the main focus for
296
00:09:28,240 --> 00:09:30,460
them obviously might differ for
each agent but the general
297
00:09:32,560 --> 00:09:33,584
consensus like what's the main
focus for them to get more leads
298
00:09:33,548 --> 00:09:35,794
today what are you focusing on for
them yep so there's a of core
299
00:09:35,694 --> 00:09:37,793
foundations you need built in your
mortgage a of core foundations you
300
00:09:37,793 --> 00:09:40,880
need built in your mortgage
business, and you're not going to
301
00:09:41,060 --> 00:09:44,000
get them all built right away.
302
00:09:44,000 --> 00:09:47,481
But we look under the hood as soon
303
00:09:47,481 --> 00:09:53,888
as you join the team and we want
to identify where the holes in the
304
00:09:53,888 --> 00:09:56,226
boat are, right?
You've got your client journey.
305
00:09:56,226 --> 00:09:58,014
Everyone needs a really good
client journey.
306
00:09:58,014 --> 00:10:00,278
So you know what you're doing in a
file.
307
00:10:00,278 --> 00:09:46,611
The client knows what they're
doing.
308
00:09:46,611 --> 00:09:52,703
So that's one thing we're going to
help you build out over time.
309
00:09:52,703 --> 00:09:55,607
Your email marketing plan, 95% of
brokers absolutely suck at this
310
00:09:55,607 --> 00:09:57,807
and are missing out on massive
opportunities.
311
00:09:57,807 --> 00:10:00,657
And so we're going to help you
build an email marketing plan.
312
00:10:00,657 --> 00:10:01,685
Building your brand on social
media.
313
00:10:01,685 --> 00:10:04,123
We're going to help you with that
as well, with consistent content
314
00:10:04,123 --> 00:10:05,718
and putting best practices into
place.
315
00:10:05,718 --> 00:10:05,452
Crushing your discovery call,
learning that what to say, just
316
00:10:05,452 --> 00:10:08,645
because you get 10 leads doesn't
mean you're going to close any of
317
00:10:08,645 --> 00:10:08,845
them.
318
00:10:08,839 --> 00:10:10,388
So how do you stand out from the
319
00:10:10,388 --> 00:10:11,260
bank?
We're going to put some advanced
320
00:10:11,260 --> 00:10:14,020
mortgage strategies in front of
you and coach you up on those so
321
00:10:14,020 --> 00:10:15,615
you're not competing on price and
product.
322
00:10:15,615 --> 00:10:18,460
But the first thing out of the
gate that we're going to do is
323
00:10:18,428 --> 00:10:19,502
we're going to track your time.
324
00:10:19,402 --> 00:10:20,814
We're going to go, what are your
325
00:10:20,814 --> 00:10:22,226
daily non-negotiables?
What are the daily things you do
326
00:10:22,226 --> 00:10:26,030
that no matter how busy you get,
you're working 12 files, which
327
00:10:26,030 --> 00:10:27,558
very rarely people are.
328
00:10:27,558 --> 00:10:28,780
You're working 12 files.
329
00:10:28,780 --> 00:10:30,982
What's that half hour, 45 minutes?
What's the lifeline of your
330
00:10:30,982 --> 00:10:33,487
business, the daily habits you put
in there?
331
00:10:33,487 --> 00:10:35,261
And so we map those out for
people.
332
00:10:35,261 --> 00:10:37,419
We go, do this, do this, do this.
333
00:10:37,419 --> 00:10:39,347
And we literally whiteboard it
334
00:10:39,347 --> 00:10:39,604
out.
335
00:10:39,704 --> 00:10:42,847
And it's specific for each person
336
00:10:42,847 --> 00:10:44,687
because each person yeah they have
like they're more inclined they
337
00:10:44,687 --> 00:10:46,716
have more referral partners that
are more entrenched with some need
338
00:10:46,716 --> 00:10:48,362
more referral partners some need
to build a better relationship
339
00:10:48,362 --> 00:10:50,915
with the current people who send
in those one-two straggler deals
340
00:10:50,915 --> 00:10:53,596
every year and so what do we do
there and then some people are
341
00:10:53,596 --> 00:10:55,668
just getting started on social
some people have content already
342
00:10:55,668 --> 00:10:58,133
so what do we do there?
And then some people are just
343
00:10:58,133 --> 00:10:59,398
getting started on social.
344
00:10:59,398 --> 00:11:00,463
Some people have content already.
345
00:11:00,463 --> 00:11:04,092
Well, how do we leverage that in
the relationships you build?
346
00:11:04,092 --> 00:11:07,265
So we put together, that's the
first thing we do.
347
00:11:07,365 --> 00:11:11,035
It's a one-on-one call with me and
we build out the daily
348
00:11:11,035 --> 00:11:13,727
non-negotiable list that's custom
built for you and your business.
349
00:11:13,727 --> 00:11:13,968
Yeah.
350
00:11:14,068 --> 00:11:15,354
You're speaking our You're
351
00:11:15,354 --> 00:11:16,197
speaking our language, man.
352
00:11:16,197 --> 00:11:17,397
We've been speaking about that a
353
00:11:17,397 --> 00:11:18,665
lot lately and we're lucky.
354
00:11:18,765 --> 00:11:20,182
We're fortunate enough that we're
355
00:11:20,082 --> 00:11:22,527
always spitballing ideas and
bouncing off each other.
356
00:11:22,527 --> 00:11:25,680
And we have each other as
accountability partner, but not
357
00:11:25,680 --> 00:11:26,460
everyone has that.
358
00:11:26,460 --> 00:11:28,475
And that's the key element that's
359
00:11:28,475 --> 00:11:29,775
missing right now.
360
00:11:29,775 --> 00:11:31,708
I didn't realize you guys went
361
00:11:31,708 --> 00:11:35,710
that deep in the fact that you'll
go through their actual referral
362
00:11:35,710 --> 00:11:35,917
partners.
363
00:11:35,917 --> 00:11:37,421
And obviously, you're just giving
364
00:11:37,421 --> 00:11:40,687
one example, but you're seeing how
many leads each partner has sent
365
00:11:40,687 --> 00:11:41,972
and where their main lead source
is.
366
00:11:41,971 --> 00:11:42,933
So I think that's pretty cool.
367
00:11:42,931 --> 00:11:44,125
Yeah, a lot of people are trying
368
00:11:44,057 --> 00:11:45,481
to get these new referral partners
out there where you have people
369
00:11:45,481 --> 00:11:46,343
who are already sending you
business.
370
00:11:46,342 --> 00:11:47,369
And so let's call it 10 agents.
371
00:11:47,369 --> 00:11:48,660
And maybe two of them are sending
372
00:11:48,900 --> 00:11:50,147
you majority of their business.
373
00:11:50,147 --> 00:11:52,017
I was talking to a broker a couple
374
00:11:52,017 --> 00:11:55,263
of weeks ago and he's like, I lost
my top referral partner, seven
375
00:11:55,263 --> 00:11:56,720
deals she sent me last year.
376
00:11:56,820 --> 00:11:57,934
I'm like, why?
377
00:11:57,934 --> 00:11:59,317
It's like, I called her and asked
why.
378
00:11:59,216 --> 00:12:01,803
And she's like, you stopped
reaching out to me to go for
379
00:12:01,703 --> 00:12:01,952
coffee.
380
00:12:01,952 --> 00:12:03,198
We never talked anymore.
381
00:12:03,198 --> 00:12:04,954
So I found someone else.
382
00:12:04,954 --> 00:12:06,124
He's like, but I closed every
383
00:12:06,124 --> 00:12:06,337
deal.
384
00:12:06,337 --> 00:12:08,302
She's like, yeah, but I found
385
00:12:08,302 --> 00:12:09,897
another person who can close every
deal.
386
00:12:09,897 --> 00:12:11,492
So the relationship part was
missed.
387
00:12:11,492 --> 00:12:14,466
And so you've got these realtors,
let's call them realtors for now,
388
00:12:14,466 --> 00:12:17,677
realtors around you that send you
a lot of business.
389
00:12:17,577 --> 00:12:21,140
Well, we need to build a fence
around them with a VIP plan.
390
00:12:21,140 --> 00:12:24,243
So what is our plan?
So I have a seven point plan.
391
00:12:24,343 --> 00:12:26,746
It's like, let's put this in
motion just for the VIP.
392
00:12:26,746 --> 00:12:29,815
And then we have some people that
send us one lead a month, one lead
393
00:12:29,815 --> 00:12:30,782
every two months.
394
00:12:30,782 --> 00:12:33,563
Do they have the capability to
395
00:12:33,563 --> 00:12:36,197
send us more?
Do they do enough volume that they
396
00:12:36,197 --> 00:12:38,576
can send us more?
If the answer is yes, and we give
397
00:12:38,576 --> 00:12:40,966
you ways to figure that out, if
the answer is yes, then let's add
398
00:12:40,962 --> 00:12:42,817
them into our VIP plan for our
referral partners.
399
00:12:42,817 --> 00:12:45,512
And let's put them into those
three, four, five, seven things we
400
00:12:45,512 --> 00:12:46,516
do to nurture the current
realtors.
401
00:12:46,516 --> 00:12:49,347
Before we go prospect new people,
let's take care of the ones that
402
00:12:49,247 --> 00:12:49,970
already love us.
403
00:12:50,070 --> 00:12:51,750
It's like, let's go around to our
404
00:12:51,850 --> 00:12:54,107
family members before we start
telling strangers we love them and
405
00:12:54,107 --> 00:12:55,366
let's make sure they're taken care
of.
406
00:12:55,366 --> 00:12:57,180
I feel like we made that mistake
too.
407
00:12:57,180 --> 00:13:02,920
I know I did in my book last year
where I tried to go and get a
408
00:13:02,920 --> 00:13:03,775
bunch of new partners.
409
00:13:03,775 --> 00:13:05,484
I had a few really good ones and
410
00:13:05,484 --> 00:13:07,011
then they kind of fell off.
411
00:13:07,011 --> 00:13:08,340
It was because I wasn't taking
412
00:13:08,340 --> 00:13:09,067
them for drinks.
413
00:13:09,067 --> 00:13:10,400
I wasn't doing all the steps
414
00:13:10,480 --> 00:13:14,307
because I was trying to get more
and then trying to do other things
415
00:13:14,307 --> 00:13:15,003
in the business.
416
00:13:15,003 --> 00:13:17,190
And I kind of forgot the hand that
417
00:13:17,090 --> 00:13:18,133
was feeding my family.
418
00:13:18,133 --> 00:13:20,362
And then this year I became really
419
00:13:20,362 --> 00:13:21,040
aware of it.
420
00:13:21,240 --> 00:13:22,908
I got like super deep with a few
421
00:13:22,908 --> 00:13:25,100
people and my life is so much
easier now.
422
00:13:25,600 --> 00:13:26,899
last year life is so much easier
now.
423
00:13:26,899 --> 00:13:29,335
I just have a few partners that
send me all of their deals.
424
00:13:29,335 --> 00:13:32,093
Everything funds and it's like
actually enjoyable to work with
425
00:13:32,093 --> 00:13:32,301
them.
426
00:13:32,301 --> 00:13:34,070
And it's a radically different
427
00:13:34,070 --> 00:13:35,221
experience working this year.
428
00:13:35,221 --> 00:13:36,807
That's a good point, man.
429
00:13:36,907 --> 00:13:39,725
And that's why a lot of brokers,
man.
430
00:13:39,625 --> 00:13:42,982
And that's why a lot of brokers,
the ones that shit on real, I
431
00:13:42,982 --> 00:13:44,349
don't want to work with realtors.
432
00:13:44,349 --> 00:13:45,979
It's like, you're working with the
433
00:13:45,979 --> 00:13:46,400
wrong ones.
434
00:13:46,400 --> 00:13:47,107
Find the great ones.
435
00:13:47,077 --> 00:13:47,584
It's spectacular.
436
00:13:47,584 --> 00:13:48,625
You end up becoming good friends
437
00:13:48,625 --> 00:13:49,035
with them.
438
00:13:49,035 --> 00:13:50,179
Your families meet, you support
439
00:13:50,179 --> 00:13:51,127
their business and vice versa.
440
00:13:51,127 --> 00:13:52,602
There's a lot of really good
441
00:13:52,602 --> 00:13:55,936
synergy, a lot of good business
ideas, a lot of good stuff comes
442
00:13:55,936 --> 00:13:56,460
from it.
443
00:13:56,460 --> 00:13:57,754
It's just you've been working with
444
00:13:57,754 --> 00:13:58,358
the wrong realtors.
445
00:13:58,358 --> 00:13:59,512
Yeah, I've been thinking about
446
00:13:59,503 --> 00:14:00,937
that a lot lately too.
447
00:14:00,937 --> 00:14:02,819
And I think the upfront work to
448
00:14:02,819 --> 00:14:04,651
not just taking on any meeting
with any realtor is something you
449
00:14:04,651 --> 00:14:05,357
should consider too.
450
00:14:05,357 --> 00:14:06,670
I was taking on meetings with
451
00:14:06,670 --> 00:14:10,926
every realtor I could find just so
I can build up this huge list
452
00:14:10,926 --> 00:14:11,648
similar to And Brandon.
453
00:14:11,648 --> 00:14:13,954
I think if I can go back and I
454
00:14:13,954 --> 00:14:15,252
wanted to build up my every
realtor I could find just so I can
455
00:14:15,252 --> 00:14:16,960
build up this huge list similar to
Brandon.
456
00:14:16,960 --> 00:14:22,486
And I think if I can go back and I
wanted to build up my list again,
457
00:14:22,486 --> 00:14:26,167
I would probably do some upfront
research and see if that person
458
00:14:26,067 --> 00:14:28,640
actually produces and use my time
more wiser and rather go a mile
459
00:14:27,098 --> 00:14:27,928
deep than a mile wide.
460
00:14:27,928 --> 00:14:28,919
Quality over quantity, right?
461
00:14:28,919 --> 00:14:30,986
I'll give you guys two things to
do for the listeners listening.
462
00:14:31,086 --> 00:14:34,209
Two things to do if you want to
vet a realtor.
463
00:14:34,209 --> 00:14:40,234
There's lots of things you can do,
but these are two things I do and
464
00:14:40,234 --> 00:14:44,039
coach on doing is number one, make
sure they have minimum 20 Google
465
00:14:44,039 --> 00:14:45,560
reviews, right?
Realtors do less ends than
466
00:14:45,560 --> 00:14:45,941
mortgage brokers.
467
00:14:45,941 --> 00:14:48,055
So like if we have 50, it shows
468
00:14:48,055 --> 00:14:49,040
you're pretty decent.
469
00:14:48,997 --> 00:14:50,092
The equivalent's about 20 with a
470
00:14:50,092 --> 00:14:50,292
realtor.
471
00:14:50,288 --> 00:14:52,552
So 20 of those, if they don't have
472
00:14:52,545 --> 00:14:54,933
a Google review page set up, I run
for the hills.
473
00:14:54,933 --> 00:14:57,280
It tells me they're not serious
about their business.
474
00:14:57,280 --> 00:15:01,303
And then once they have, I see the
reviews, then I go check them
475
00:15:01,303 --> 00:15:01,641
online.
476
00:15:01,641 --> 00:15:03,263
And I go check out their Instagram
477
00:15:03,263 --> 00:15:03,939
or their Facebook.
478
00:15:03,939 --> 00:15:04,729
And on Instagram, I'm looking and
479
00:15:04,703 --> 00:15:05,022
I'm seeing how consistent, A, does
it look like you have your shit
480
00:15:04,991 --> 00:15:05,240
together?
Does it look like you're serious
481
00:15:05,199 --> 00:15:05,720
about your brand you're putting
energy into it and then how often
482
00:15:05,559 --> 00:15:07,265
are you posting and are you making
videos are you just doing
483
00:15:07,265 --> 00:15:09,316
postcards and thinking that social
media or are you making videos and
484
00:15:09,316 --> 00:15:12,139
I want to see that you're
consistently putting videos out
485
00:15:12,139 --> 00:15:15,875
there and if I have that and
you're doing stories you're doing
486
00:15:15,875 --> 00:15:19,961
all that now I go okay I know
you're doing volume I know you're
487
00:15:19,961 --> 00:15:22,507
doing it you're And you're doing
stories, you're doing all that.
488
00:15:22,507 --> 00:15:24,837
Now I go, okay, I know you're
doing volume.
489
00:15:24,837 --> 00:15:26,266
I know you're doing it.
490
00:15:26,266 --> 00:15:26,674
You're serious.
491
00:15:26,674 --> 00:15:29,259
You're going to appreciate the way
I'm going to prospect you the
492
00:15:29,259 --> 00:15:31,869
consistent way I'm going to
prospect you with custom videos,
493
00:15:31,869 --> 00:15:35,604
reaching out through social,
they'll have like a mutual respect
494
00:15:35,604 --> 00:15:35,922
there.
495
00:15:35,922 --> 00:15:37,868
And I just know.
496
00:15:37,768 --> 00:15:41,283
And so those are the two simple
things that you can whittle that
497
00:15:41,283 --> 00:15:42,649
list down to.
498
00:15:42,649 --> 00:15:43,612
I like that filter.
499
00:15:43,612 --> 00:15:46,757
And I think it's good to kind of
like the idea of sharpening the ax
500
00:15:46,757 --> 00:15:48,575
for longer than it takes to chop
down the tree.
501
00:15:48,575 --> 00:15:52,692
I think a lot of the times people
are like, it's so hard to get a
502
00:15:52,692 --> 00:15:52,811
meeting.
503
00:15:52,811 --> 00:15:54,550
I'm just going to take all these
504
00:15:54,550 --> 00:15:54,700
meetings.
505
00:15:54,700 --> 00:15:56,410
And if your brand's banking new,
506
00:15:56,410 --> 00:16:00,330
sure, do the 150 meetings because
you're going to get so good at
507
00:16:00,330 --> 00:16:00,890
your pitch.
508
00:16:00,890 --> 00:16:02,553
But once you're good at your
509
00:16:02,553 --> 00:16:06,178
pitch, you got to pivot and go
towards finding the quality.
510
00:16:06,178 --> 00:16:07,446
Find the the quality.
511
00:16:07,446 --> 00:16:09,558
And another thing brokers miss out
512
00:16:09,558 --> 00:16:12,143
on is they forget this isn't a
forever thing.
513
00:16:12,143 --> 00:16:15,177
You only need to find five rock
stars.
514
00:16:15,177 --> 00:16:17,900
Like once you have your rock
stars, then you lock them into
515
00:16:17,900 --> 00:16:20,980
your VIP plan where you're just
taking care of them with all the
516
00:16:20,980 --> 00:16:21,970
things you're doing.
517
00:16:21,970 --> 00:16:22,667
And then you're done.
518
00:16:22,551 --> 00:16:22,809
You don't have to prospect
realtors.
519
00:16:22,780 --> 00:16:23,782
And if your social is good and
decent, realtors will start coming
520
00:16:23,782 --> 00:16:25,047
to you and you could sort of sift
through and filter them out and
521
00:16:24,930 --> 00:16:27,182
choose if you want to take someone
else on.
522
00:16:27,082 --> 00:16:30,261
So this is only a moment in time
plan.
523
00:16:30,261 --> 00:16:34,859
So if you were to go back on day
one, Ryan, would you focus on
524
00:16:34,859 --> 00:16:37,983
realtors or would you focus on
social first?
525
00:16:37,983 --> 00:16:38,942
Realtors, without a doubt.
526
00:16:38,942 --> 00:16:40,285
Instant offense, quickest way to,
527
00:16:40,385 --> 00:16:42,865
I'm going to leverage their trust
they've already built in other
528
00:16:42,865 --> 00:16:45,021
databases, in their database, in
their client base, their marketing
529
00:16:45,021 --> 00:16:46,659
dollars, their hours, kissing
babies, shaking hands.
530
00:16:46,659 --> 00:16:47,716
I want to leverage that.
531
00:16:47,716 --> 00:16:50,160
So now all I need to do is, I
532
00:16:50,160 --> 00:16:52,126
don't even have to be a really
good mortgage broker.
533
00:16:52,126 --> 00:16:53,743
All I have to do is be really good
at relationships.
534
00:16:53,743 --> 00:16:56,673
And so now my focus is not knowing
all these things I need to know as
535
00:16:56,673 --> 00:16:57,274
a broker.
536
00:16:57,274 --> 00:16:59,406
It's how do I get that realtor to
537
00:16:59,406 --> 00:17:02,385
like me and want to trust me and
send me a lead.
538
00:17:02,385 --> 00:17:04,892
That's where my focus goes to
building relationships with
539
00:17:04,892 --> 00:17:05,309
realtors.
540
00:17:05,309 --> 00:17:07,388
And then behind the scenes, I'm
541
00:17:07,289 --> 00:17:10,364
sharpening my axe, as you say, and
I'm getting better at being a
542
00:17:10,364 --> 00:17:14,097
mortgage broker, but I'm not
trying to be a mortgage broker, a
543
00:17:14,097 --> 00:17:16,249
really good one, and then go
prospect.
544
00:17:16,249 --> 00:17:17,818
I'm going to focus on
relationships.
545
00:17:17,718 --> 00:17:19,392
So I would do both at the same
time.
546
00:17:19,392 --> 00:17:21,122
But first and foremost, I would
prospect realtors.
547
00:17:21,122 --> 00:17:21,345
Gotcha.
548
00:17:21,345 --> 00:17:22,883
You wouldn't say, okay, you know
549
00:17:22,883 --> 00:17:26,376
what, I'm just going to maybe put
the social on hold, just focus on
550
00:17:26,376 --> 00:17:29,068
realtors, get to maybe a certain
volume or a certain handful of
551
00:17:29,068 --> 00:17:31,480
core realtors, then start social?
You're saying you would do it
552
00:17:31,480 --> 00:17:32,895
alongside that and go all in on
both?
553
00:17:32,895 --> 00:17:34,130
Yeah, I've got time.
554
00:17:34,130 --> 00:17:35,551
You're telling me I just started.
555
00:17:35,551 --> 00:17:37,647
What else am I doing?
What's my day look like?
556
00:17:37,647 --> 00:17:40,389
I'm going to do a post, minimum
one post a day.
557
00:17:40,389 --> 00:17:43,136
I'll do it on Facebook, Instagram,
maybe LinkedIn.
558
00:17:43,036 --> 00:17:44,000
I'm not sure.
559
00:17:43,900 --> 00:17:45,790
I'll probably just start Facebook,
560
00:17:45,690 --> 00:17:45,875
Instagram.
561
00:17:45,875 --> 00:17:47,109
It's very cohesive there.
562
00:17:47,109 --> 00:17:48,282
Easy to do.
563
00:17:48,282 --> 00:17:50,938
I'll do a couple of stories a day.
564
00:17:50,938 --> 00:17:55,447
I'll pump that out consistently
over and over and over again with
565
00:17:55,547 --> 00:17:57,527
show, don't tell videos, just
explaining what I'm doing in the
566
00:17:57,527 --> 00:17:59,255
day, showing how I'm helping
people, stories over and over and
567
00:17:59,255 --> 00:17:59,310
over.
568
00:17:59,310 --> 00:18:00,858
And I'll prospect realtors behind
569
00:18:00,858 --> 00:18:02,129
the scenes as well with custom
videos through DM.
570
00:18:02,129 --> 00:18:06,403
And that model there, there's no
way that model doesn't work.
571
00:18:06,403 --> 00:18:07,489
There's no way.
572
00:18:07,489 --> 00:18:09,218
I'm seeing it work right now with
573
00:18:09,118 --> 00:18:12,292
agents who are one year in the
game going to close 25 million in
574
00:18:12,292 --> 00:18:13,060
their first year.
575
00:18:13,060 --> 00:18:14,443
And that's what they're doing.
576
00:18:14,443 --> 00:18:19,240
Yeah, I think as long as you're
consistent, you can get to that 10
577
00:18:19,340 --> 00:18:20,978
to 25 million out the gates.
578
00:18:20,978 --> 00:18:21,785
It's not rocket science.
579
00:18:21,785 --> 00:18:24,123
You just have to stick to the
plan.
580
00:18:24,023 --> 00:18:27,233
And the problem is that people do
two months of the plan and then
581
00:18:27,133 --> 00:18:30,633
they're like, oh fuck, I don't
feel like doing the plan today.
582
00:18:30,633 --> 00:18:32,725
And then it kind of gets a bad
habit.
583
00:18:32,625 --> 00:18:33,468
It falls apart.
584
00:18:33,568 --> 00:18:35,920
And three months later, they're
585
00:18:36,660 --> 00:18:38,491
like, okay, I'm going to stick to
the plan now.
586
00:18:38,491 --> 00:18:41,889
And it's kind of like going into
the gym or, or anything like that.
587
00:18:41,789 --> 00:18:44,777
If you're not consistent with it,
you never hold onto the results.
588
00:18:44,777 --> 00:18:47,288
You might see it for a glimmer.
589
00:18:47,288 --> 00:18:48,856
I might look good on the beach,
590
00:18:48,856 --> 00:18:51,605
but in the middle of the winter,
beer belly is probably back again.
591
00:18:51,605 --> 00:18:54,187
That's just the reality of life if
you're not consistent with it.
592
00:18:54,187 --> 00:18:55,512
Yeah, you got it, man.
593
00:18:55,512 --> 00:18:57,046
We all know this too, right?
594
00:18:57,046 --> 00:18:59,552
It's not like we're coming up with
crazy things.
595
00:18:59,452 --> 00:19:01,991
We just have to be reminded and we
all know.
596
00:19:02,091 --> 00:19:04,810
So you asked me what I do.
597
00:19:04,810 --> 00:19:05,655
That's what I do, man.
598
00:19:05,655 --> 00:19:09,660
And I just get used to rejection
and I would just make sure I
599
00:19:09,658 --> 00:19:10,797
understand my why that's powerful
enough.
600
00:19:10,697 --> 00:19:11,144
Push through.
601
00:19:11,242 --> 00:19:12,775
So obviously we're throwing out a
602
00:19:12,775 --> 00:19:16,900
lot of ideas of what people we're
throwing out a lot of ideas of
603
00:19:17,000 --> 00:19:20,409
what people should be doing and
there's no shortage of people
604
00:19:20,409 --> 00:19:22,844
telling you what to do in this
space.
605
00:19:22,844 --> 00:19:24,172
I don't know.
606
00:19:24,172 --> 00:19:25,207
Everyone here has probably noticed
607
00:19:25,207 --> 00:19:28,120
that there's a ton of different
coaching options that's popped up
608
00:19:28,120 --> 00:19:29,210
with different courses, different
offerings.
609
00:19:29,210 --> 00:19:31,077
What are you kind of seeing in
this space?
610
00:19:31,077 --> 00:19:31,659
That's quality.
611
00:19:31,659 --> 00:19:32,760
What are you seeing?
612
00:19:33,000 --> 00:19:35,140
That's maybe a little bit more
fluffy.
613
00:19:35,029 --> 00:19:37,190
Why are you seeing this mass
influx of people starting to offer
614
00:19:37,190 --> 00:19:37,550
coaching?
Yeah.
615
00:19:37,550 --> 00:19:37,910
Oh yeah.
616
00:19:37,910 --> 00:19:40,863
It's funny when volumes dip down,
617
00:19:40,863 --> 00:19:42,419
everyone thinks they're a coach,
right?
618
00:19:42,405 --> 00:19:44,227
It's like there are phenomenal
coaches in the industry, but
619
00:19:44,227 --> 00:19:45,549
there's also a lot of, right,
whatever.
620
00:19:45,549 --> 00:19:47,906
I'm not here to go, hey, they're
not good and they're good.
621
00:19:47,906 --> 00:19:50,525
But it is just interesting when
volumes go down, instead of
622
00:19:50,525 --> 00:19:53,657
focusing on how to get more
business in your own book, you go,
623
00:19:53,557 --> 00:19:54,964
I'm going to teach other people.
624
00:19:54,964 --> 00:19:55,866
It's like, well, it's that old
625
00:19:55,866 --> 00:19:56,066
thing.
626
00:19:56,038 --> 00:19:57,111
Like if the leads are that good,
627
00:19:57,111 --> 00:19:58,522
why don't you just work them
yourself?
628
00:19:58,522 --> 00:20:00,060
Why are you selling them?
Right.
629
00:19:59,960 --> 00:20:01,554
It's kind of that same thing.
630
00:20:01,454 --> 00:20:01,895
It's interesting.
631
00:20:01,895 --> 00:20:03,160
So obviously, Scott Peckford
exited the coaching industry.
632
00:20:03,160 --> 00:20:03,600
Phenomenal coach.
633
00:20:03,600 --> 00:20:04,370
When it started, Bricks.
634
00:20:04,370 --> 00:20:04,975
He's building that.
635
00:20:04,975 --> 00:20:06,680
And I believe he's coming back I
636
00:20:06,680 --> 00:20:06,900
in.
637
00:20:07,000 --> 00:20:08,746
knew in a matter of time, and he
638
00:20:08,746 --> 00:20:09,052
should.
639
00:20:09,052 --> 00:20:10,425
He's good for the industry.
640
00:20:10,325 --> 00:20:11,447
We're better off with him in it.
641
00:20:11,447 --> 00:20:12,683
Jim Terlucas is coming in.
642
00:20:12,683 --> 00:20:13,858
He's always been there.
643
00:20:13,858 --> 00:20:15,791
I did some things with him and
644
00:20:15,791 --> 00:20:16,689
he's coming in.
645
00:20:16,689 --> 00:20:18,377
I think him and Scott are doing
646
00:20:18,377 --> 00:20:19,541
stuff, which is great.
647
00:20:19,541 --> 00:20:19,957
He's phenomenal.
648
00:20:20,057 --> 00:20:21,203
You can learn from him.
649
00:20:21,203 --> 00:20:23,448
He's like that old school guy, got
650
00:20:23,448 --> 00:20:27,559
it down the words, how to crush
the discovery call, how to find,
651
00:20:27,459 --> 00:20:30,331
you know, sniper rifle into your
database type stuff, social media
652
00:20:30,331 --> 00:20:31,049
over here.
653
00:20:28,249 --> 00:20:29,828
They're like oil and water, right?
654
00:20:29,828 --> 00:20:33,893
So that's like, I'd love to have
an open debate with Jim on that
655
00:20:33,893 --> 00:20:36,375
about the merits of social media,
running a business versus what
656
00:20:36,375 --> 00:20:37,237
he's doing.
657
00:20:37,237 --> 00:20:38,925
He's got a very unique model, but
658
00:20:38,925 --> 00:20:40,017
he's a phenomenal coach.
659
00:20:40,017 --> 00:20:41,064
I've seen his training.
660
00:20:41,064 --> 00:20:43,967
It was part of what I was doing at
one point.
661
00:20:43,967 --> 00:20:44,382
He's great.
662
00:20:44,382 --> 00:20:45,764
You've got Dustin Woodhouse.
663
00:20:45,664 --> 00:20:47,033
I don't know what he's doing.
664
00:20:47,033 --> 00:20:49,003
I think he's either going to go
665
00:20:49,003 --> 00:20:49,224
brokering.
666
00:20:49,224 --> 00:20:51,290
I think he's coaching, maybe not
667
00:20:51,290 --> 00:20:54,954
coaching, maybe more of a
platform, speaking on stages and
668
00:20:54,954 --> 00:20:59,479
stuff like that, because I know
that's really up his alley and
669
00:20:59,479 --> 00:21:02,086
he's really good at it.
670
00:21:02,086 --> 00:21:04,602
Not sure exactly what he's doing
671
00:21:04,602 --> 00:21:06,824
there, but all that is good.
672
00:21:06,824 --> 00:21:07,619
Everybody in the industry, and
673
00:21:07,484 --> 00:21:10,460
it's a very small industry, having
those guys in there, they need to
674
00:21:10,460 --> 00:21:14,084
be in there because agents have, I
want you to have all these
675
00:21:14,084 --> 00:21:14,220
options.
676
00:21:14,220 --> 00:21:15,648
I need you to have different
677
00:21:15,648 --> 00:21:17,866
voices to go learn from and
different things.
678
00:21:17,866 --> 00:21:19,913
And it's all part of the journey
of you becoming an awesome
679
00:21:20,013 --> 00:21:21,477
mortgage agent and making money
for your family.
680
00:21:21,477 --> 00:21:23,907
Outside of that, I know there's
some one-off stuff going on.
681
00:21:23,907 --> 00:21:31,811
Nothing I would actually say is
worth doing, but all that stuff
682
00:21:31,811 --> 00:21:32,049
there.
683
00:21:32,149 --> 00:21:33,312
And then you've got like the
684
00:21:33,312 --> 00:21:34,079
underwriting coaching and whatnot.
685
00:21:33,928 --> 00:21:34,754
And you've got Jill Mullering who
686
00:21:34,763 --> 00:21:35,284
does that, the mortgage nerd with
Newbie Group.
687
00:21:35,384 --> 00:21:36,264
And she's really good.
688
00:21:36,164 --> 00:21:37,924
She has more in her brain on
689
00:21:37,924 --> 00:21:39,154
underwriting than a lot of us
combined.
690
00:21:39,154 --> 00:21:39,734
She's great.
691
00:21:39,734 --> 00:21:41,474
Her coaching is always going to be
692
00:21:41,474 --> 00:21:41,648
there.
693
00:21:41,648 --> 00:21:43,040
I think it's an exciting time.
694
00:21:43,040 --> 00:21:43,620
We were there.
695
00:21:43,620 --> 00:21:44,781
Things kind of dwindled down a
696
00:21:44,881 --> 00:21:45,313
little bit.
697
00:21:45,313 --> 00:21:46,653
And now we're coming back where
698
00:21:46,653 --> 00:21:47,505
there's people coming out.
699
00:21:47,505 --> 00:21:49,336
I think it's an exciting time.
700
00:21:49,336 --> 00:21:51,472
And I'm super excited to see what
everyone's doing.
701
00:21:51,472 --> 00:21:55,037
Yeah, I think it's good to have
the variety there because everyone
702
00:21:55,037 --> 00:21:58,339
has their own little niche and
their expertise in certain things.
703
00:21:58,339 --> 00:22:01,302
Like you talked about with Jim and
the old school approach and that
704
00:22:01,302 --> 00:22:01,965
versus social.
705
00:22:01,965 --> 00:22:03,622
Like, I think it's good to have
706
00:22:03,622 --> 00:22:06,957
all these different options, but I
do agree you see all these other
707
00:22:06,957 --> 00:22:09,948
ones that pop up for a couple
months at a time.
708
00:22:09,896 --> 00:22:11,748
You're like, I wonder why this is
like happening right now when
709
00:22:11,748 --> 00:22:13,644
everything is very quiet in the
mortgage industry.
710
00:22:13,644 --> 00:22:15,829
Like, that's just the first
thought that comes to my head.
711
00:22:15,829 --> 00:22:17,558
Maybe they're slow in their own
book.
712
00:22:17,558 --> 00:22:21,240
And so they're thinking of how can
I make more money this way?
713
00:22:21,240 --> 00:22:22,597
So it's funny you thought that
too.
714
00:22:22,497 --> 00:22:23,855
Everyone wants like the residual
income coming in.
715
00:22:23,855 --> 00:22:25,288
I have a course now, which is
cool.
716
00:22:25,188 --> 00:22:27,580
I get I can respect someone trying
things.
717
00:22:27,480 --> 00:22:30,916
And then, you know, you've got
schools with Hermosi coming out.
718
00:22:30,916 --> 00:22:35,039
And so a lot of people think they
can go build this community of
719
00:22:35,039 --> 00:22:36,994
people that are going to pay them
money.
720
00:22:36,994 --> 00:22:37,483
It's easy.
721
00:22:37,483 --> 00:22:37,623
easy.
722
00:22:37,623 --> 00:22:39,020
Yeah, it's not easy.
723
00:22:39,560 --> 00:22:41,181
We have a community of over 500
724
00:22:41,181 --> 00:22:41,292
people.
725
00:22:41,292 --> 00:22:43,069
Each of them are paying us
726
00:22:42,969 --> 00:22:43,136
monthly.
727
00:22:43,136 --> 00:22:44,466
It's a lot of freaking work and
728
00:22:44,466 --> 00:22:45,940
you have to continuously deliver.
729
00:22:45,940 --> 00:22:46,677
It's a lot.
730
00:22:46,677 --> 00:22:51,640
And so I just sort of laugh and
go, I hope you make it because I'm
731
00:22:51,940 --> 00:22:53,007
all about supporting
entrepreneurs.
732
00:22:53,007 --> 00:22:55,797
But it's way harder than you think
it is.
733
00:22:55,797 --> 00:22:57,144
To deal with yourself.
734
00:22:57,110 --> 00:22:58,728
And we found too that like, we've
735
00:22:58,728 --> 00:23:01,439
been guilty of this ourselves
where we try doing Leadvine and
736
00:23:01,439 --> 00:23:04,012
doing different programs outside
of doing our own book.
737
00:23:04,012 --> 00:23:07,616
And we thought our book will keep
humming along at the same time.
738
00:23:07,616 --> 00:23:10,922
But the reality was it actually
doing that shit really hurt our
739
00:23:10,922 --> 00:23:14,120
book for a couple of months to the
point where we were like, shit, we
740
00:23:14,120 --> 00:23:16,492
got to kill this thing now before
it goes too far.
741
00:23:16,492 --> 00:23:19,601
And we ended up killing our golden
egg trying to get something new
742
00:23:19,601 --> 00:23:19,778
rolling.
743
00:23:19,778 --> 00:23:21,016
And ignore your referral partners
744
00:23:21,016 --> 00:23:23,394
that were putting food on the
table, like you referenced
745
00:23:23,394 --> 00:23:23,919
earlier, right?
Exactly.
746
00:23:23,919 --> 00:23:26,985
Because you're like, ooh, like
your highest and best use of your
747
00:23:26,985 --> 00:23:29,569
time, if you're an agent, is
without a doubt in your own book.
748
00:23:29,569 --> 00:23:30,645
Without a doubt.
749
00:23:30,645 --> 00:23:30,898
Yeah.
750
00:23:30,898 --> 00:23:32,656
There's no argument you can give
me there.
751
00:23:32,610 --> 00:23:32,840
It is.
752
00:23:32,840 --> 00:23:34,501
But if you want to scratch an itch
753
00:23:34,501 --> 00:23:36,553
and do something off the side of
your desk, sure.
754
00:23:36,553 --> 00:23:38,142
But call it what it is.
755
00:23:38,142 --> 00:23:40,287
If you're a broker owner or if
756
00:23:40,287 --> 00:23:43,291
you're a team lead and you're
running a book of business, I've
757
00:23:43,291 --> 00:23:45,405
talked to a lot of team leads like
this.
758
00:23:45,401 --> 00:23:48,291
If I could go back in time, they
said I would scrap the team model,
759
00:23:48,291 --> 00:23:50,257
but I can't because I don't want
to let people down.
760
00:23:50,257 --> 00:23:52,747
But I work double the hours and
make half the money.
761
00:23:52,747 --> 00:23:53,189
That's true.
762
00:23:53,182 --> 00:23:54,813
Double the hours and make half the
763
00:23:54,813 --> 00:23:55,867
money with running a team.
764
00:23:55,867 --> 00:23:57,442
And the same thing with running a
765
00:23:57,442 --> 00:24:01,058
team and the same thing with
running a course off the side
766
00:24:01,058 --> 00:24:03,000
here's what happened a lot of
people watch scott peckford build
767
00:24:02,978 --> 00:24:05,115
from island b and his podcast and
the facebook group and he did
768
00:24:05,115 --> 00:24:08,321
courses and he did a lot of this
stuff and he makes it look easy
769
00:24:08,321 --> 00:24:11,513
right he has a special talent
right he's very good at that he's
770
00:24:11,513 --> 00:24:14,180
very good at the marketing like
he's built platforms he's very
771
00:24:14,340 --> 00:24:15,273
good at the marketing.
772
00:24:15,273 --> 00:24:16,056
Like he's built platforms.
773
00:24:16,056 --> 00:24:17,203
He's very good at that.
774
00:24:17,203 --> 00:24:18,944
And I think a lot of people have,
775
00:24:18,923 --> 00:24:22,818
cause I know I could list off a
name of people.
776
00:24:22,818 --> 00:24:27,840
I'm not going to, but have dipped
their toe in and tried it.
777
00:24:27,772 --> 00:24:30,600
And then they're like, oh shit, no
one showed up or that was hard or
778
00:24:30,600 --> 00:24:33,498
I can't deliver or, oh, I got to
do that again tomorrow.
779
00:24:33,498 --> 00:24:33,751
Yeah.
780
00:24:33,751 --> 00:24:35,287
So Scott was the first guy.
781
00:24:35,287 --> 00:24:36,688
He was the trailblazer in there.
782
00:24:36,688 --> 00:24:38,529
He was so good at it.
783
00:24:38,529 --> 00:24:39,571
He made it look so easy.
784
00:24:39,571 --> 00:24:40,858
And then I've been in there and
785
00:24:40,837 --> 00:24:43,952
now I'm learning and I learned
some things from him and I taught
786
00:24:43,952 --> 00:24:44,697
him some things.
787
00:24:44,697 --> 00:24:46,160
And I'm like, yeah, I already know
788
00:24:46,160 --> 00:24:50,681
it's not easy, but it's an all in
thing, which is why I'm all in.
789
00:24:50,681 --> 00:24:52,198
And I have been for a while.
790
00:24:52,298 --> 00:24:52,608
Yeah.
791
00:24:52,508 --> 00:24:55,276
And And you're kind of a unique
case where you exited like your
792
00:24:55,276 --> 00:24:56,011
personal book at its peak.
793
00:24:56,011 --> 00:24:57,723
Correct me if I'm wrong, but I
794
00:24:57,723 --> 00:25:00,912
think you were just over a hundred
mil at the time of exiting
795
00:25:00,912 --> 00:25:01,176
personal brokering.
796
00:25:01,176 --> 00:25:02,827
Yeah. 90 Yeah. 90 mil, 90 mil.
797
00:25:02,820 --> 00:25:02,917
Yeah.
798
00:25:02,917 --> 00:25:04,223
So what was the reasoning behind
799
00:25:04,223 --> 00:25:06,439
you wanting to make that shift
when you're making the most money
800
00:25:06,439 --> 00:25:07,202
ever at that point?
Quite easy.
801
00:25:07,201 --> 00:25:09,113
I didn't want to get out of bed in
the morning.
802
00:25:09,113 --> 00:25:10,960
And so I wanted to get out three
years before that.
803
00:25:10,960 --> 00:25:13,012
And my wife could see I was very
unhappy, very stressful.
804
00:25:13,012 --> 00:25:14,321
And being a broker is stressful.
805
00:25:14,321 --> 00:25:15,543
It is stressful, right?
806
00:25:15,443 --> 00:25:17,280
Especially at that volume and
you're pumping out 180 deals a
807
00:25:17,280 --> 00:25:19,373
year and really stressful, even
though I had fulfillment, which
808
00:25:19,373 --> 00:25:21,355
was fine and she was fulfillment.
809
00:25:21,355 --> 00:25:22,658
But she said, just for three
810
00:25:22,658 --> 00:25:24,547
years, can you buckle down?
Because I had a lot of ventures.
811
00:25:24,489 --> 00:25:26,017
I did a lot of things from client
caller to some mini little
812
00:25:26,017 --> 00:25:29,605
coaching course stuff to ran an
Amazon store to running a Facebook
813
00:25:29,605 --> 00:25:30,226
ad agency.
814
00:25:30,226 --> 00:25:31,480
I got all these things.
815
00:25:31,480 --> 00:25:33,820
Like I was trying to get out of
the broker space.
816
00:25:33,820 --> 00:25:35,289
And she's like, Ryan, you're so
good at it.
817
00:25:35,289 --> 00:25:36,454
Your clients love you.
818
00:25:36,454 --> 00:25:38,320
Can you just commit for three
819
00:25:38,320 --> 00:25:41,805
years, make a bunch of money for
the family and then go do what
820
00:25:41,766 --> 00:25:42,492
makes you happy.
821
00:25:42,492 --> 00:25:43,177
And I was like, deal.
822
00:25:43,277 --> 00:25:44,708
And I shut down everything else.
823
00:25:44,670 --> 00:25:45,638
And the only thing I kept going,
824
00:25:45,638 --> 00:25:47,251
which was five years ago, or the
only thing I started was my
825
00:25:47,251 --> 00:25:47,301
podcast.
826
00:25:47,291 --> 00:25:48,380
So that scratched the itch for me
827
00:25:48,700 --> 00:25:50,924
was one day I just started a
podcast, me driving around a
828
00:25:50,924 --> 00:25:51,304
vehicle.
829
00:25:51,404 --> 00:25:52,552
Five years ago, I started that.
830
00:25:52,552 --> 00:25:55,056
At the same time, I started a
Facebook group, but I didn't do
831
00:25:55,056 --> 00:25:56,152
anything with the Facebook group.
832
00:25:56,252 --> 00:25:57,247
I did nothing.
833
00:25:57,247 --> 00:25:58,263
I wish I did.
834
00:25:58,363 --> 00:25:59,580
It was a marketing Facebook group,
835
00:25:59,680 --> 00:26:00,581
but I did with the podcast.
836
00:26:00,681 --> 00:26:01,161
And here we are.
837
00:26:01,161 --> 00:26:04,381
I just relaunched the Facebook
group, which it'll be a big
838
00:26:04,381 --> 00:26:05,881
marketing community for mortgage
brokers in Canada.
839
00:26:05,881 --> 00:26:07,335
But yeah, that's what it was.
840
00:26:07,335 --> 00:26:09,926
And then it was easy for me to
841
00:26:09,826 --> 00:26:13,475
jump ship because I was already,
it was part of my master plan to
842
00:26:13,475 --> 00:26:13,853
get out.
843
00:26:13,853 --> 00:26:15,665
And I know with every fiber in me,
844
00:26:15,665 --> 00:26:17,505
doing what I'm doing now,
coaching, mentoring agents, and
845
00:26:17,505 --> 00:26:19,474
then having my own team, like I'm
good.
846
00:26:19,474 --> 00:26:21,685
I feel like my cup is full.
847
00:26:21,685 --> 00:26:23,321
I wake up, I know who I'm serving.
848
00:26:23,321 --> 00:26:25,545
I know what I was put on this
planet to do.
849
00:26:25,545 --> 00:26:27,639
I'm looking nothing but straight
ahead.
850
00:26:27,281 --> 00:26:27,639
No side.
851
00:26:27,739 --> 00:26:29,032
I'm not getting diverted with any
852
00:26:29,032 --> 00:26:29,197
ideas.
853
00:26:29,197 --> 00:26:30,357
It's do, do, do.
854
00:26:30,358 --> 00:26:31,076
I just deflect.
855
00:26:31,076 --> 00:26:32,623
It's a very peaceful feeling to
856
00:26:32,623 --> 00:26:32,844
have.
857
00:26:32,844 --> 00:26:34,757
I'm at peace with a lot of things.
858
00:26:34,757 --> 00:26:35,485
It's really cool.
859
00:26:35,485 --> 00:26:35,849
I'm there.
860
00:26:35,849 --> 00:26:38,157
And the team Wiley was the final
piece of the puzzle.
861
00:26:38,157 --> 00:26:38,628
That's awesome.
862
00:26:38,628 --> 00:26:40,979
I love that because so many times
863
00:26:40,979 --> 00:26:47,534
you see people who get to, you
know, that volume and all of a
864
00:26:47,504 --> 00:26:51,254
sudden the golden handcuffs are on
and they're like, oh, I'm going to
865
00:26:51,254 --> 00:26:51,815
do another three years.
866
00:26:51,812 --> 00:26:53,270
I'm going to add another three
867
00:26:53,270 --> 00:26:53,994
years after that.
868
00:26:53,894 --> 00:26:55,180
And it's just, they end up hating
869
00:26:55,720 --> 00:26:57,859
their life and never find that
next fulfilling step because the
870
00:26:57,859 --> 00:26:58,708
money's so good.
871
00:26:58,703 --> 00:26:59,520
So it's quite impressive that
872
00:26:59,620 --> 00:27:02,341
you're actually willing to just
wash your hands, leave that on the
873
00:27:02,341 --> 00:27:04,795
table and go to the next thing.
874
00:27:04,795 --> 00:27:06,605
So kudos to you for that.
875
00:27:06,605 --> 00:27:09,843
Well, that's the nice part the
nice part about this industry.
876
00:27:09,843 --> 00:27:11,926
Like you don't have to be in it
forever.
877
00:27:12,026 --> 00:27:14,519
You can literally, you know, get
whatever the number is that you
878
00:27:14,519 --> 00:27:14,923
want.
879
00:27:14,923 --> 00:27:16,340
Like Brandon and I, we actually
880
00:27:16,340 --> 00:27:18,683
are on our own personal financial
independence journey where we want
881
00:27:18,683 --> 00:27:21,695
to just make a shit ton of money
and not necessarily retire, but
882
00:27:21,795 --> 00:27:25,821
know that we can, if we ever
wanted to pivot from our own
883
00:27:25,821 --> 00:27:27,278
personal book of business.
884
00:27:27,278 --> 00:27:29,574
And I think that's the cool part
885
00:27:29,574 --> 00:27:34,060
about this industry is you can
make as much money as you want.
886
00:27:34,060 --> 00:27:36,508
You don't have to be here for a 30
year career.
887
00:27:36,508 --> 00:27:40,557
You can crush it in 10 years, make
your money and then decide to do
888
00:27:40,457 --> 00:27:40,900
something else.
889
00:27:40,900 --> 00:27:40,955
Bingo.
890
00:27:40,955 --> 00:27:41,897
And so, yep.
891
00:27:41,897 --> 00:27:44,271
And for the record, I went from a
892
00:27:44,171 --> 00:27:45,739
million dollars in earnings that
year down to 150.
893
00:27:45,739 --> 00:27:45,935
Damn.
894
00:27:45,935 --> 00:27:46,000
Right.
895
00:27:46,000 --> 00:27:50,062
A lot of people are like, what?
And so if that doesn't tell you
896
00:27:49,962 --> 00:27:53,083
how committed I am, I don't know
what else does, man.
897
00:27:53,083 --> 00:27:54,540
I don't know.
898
00:27:54,540 --> 00:27:56,186
I'm assuming you're not there at
899
00:27:56,286 --> 00:27:58,491
this point though, but kudos to
you for that's a huge draw, man.
900
00:27:58,491 --> 00:27:59,953
That's 10% of what you're earning.
901
00:28:00,053 --> 00:28:02,446
Yeah, it was, but I knew I had to
902
00:28:02,446 --> 00:28:03,276
take 15 steps back.
903
00:28:03,276 --> 00:28:05,693
But even more than that was my own
904
00:28:05,693 --> 00:28:11,696
mental health, how I was showing
up for my wife and my kids, my own
905
00:28:11,796 --> 00:28:12,238
personal health.
906
00:28:12,238 --> 00:28:14,209
You know, when I was going through
907
00:28:14,209 --> 00:28:17,573
that, that point where I'm
crushing all those out, A, my
908
00:28:17,573 --> 00:28:18,438
fitness wasn't on point.
909
00:28:18,438 --> 00:28:20,804
B, my nutrition, I was drinking
910
00:28:20,804 --> 00:28:24,522
more than I probably should have,
you know, having wine every night
911
00:28:24,522 --> 00:28:27,453
and kind of rationalizing it with
it's wine time and blah, blah,
912
00:28:27,453 --> 00:28:27,783
blah.
913
00:28:27,783 --> 00:28:30,381
And then short temper with my
914
00:28:30,381 --> 00:28:34,270
kids, not being as present as I
should be not being there for my
915
00:28:34,270 --> 00:28:34,476
wife.
916
00:28:34,476 --> 00:28:35,819
And she's my best friend and just
917
00:28:35,819 --> 00:28:37,560
stuff like that.
918
00:28:37,580 --> 00:28:40,086
And when I got that off and I got
919
00:28:40,086 --> 00:28:43,377
direction on what my purposes and
who I serve, it was like, ah, and
920
00:28:43,377 --> 00:28:45,472
now it's like everything for me is
fricking dialed in.
921
00:28:45,372 --> 00:28:46,460
I am good to go.
922
00:28:46,460 --> 00:28:47,834
So you think there's a way,
923
00:28:47,834 --> 00:28:50,616
obviously you can reduce the
amount of stress you have as a
924
00:28:50,616 --> 00:28:53,881
broker, but do you think there's a
way where you can essentially So
925
00:28:53,881 --> 00:28:56,226
you you can essentially take
yourself out of the day-to-day
926
00:28:56,226 --> 00:28:58,870
files and have your team of, you
have your underwriter,
927
00:28:58,870 --> 00:29:00,218
fulfillment, client care
specialist, however you want to
928
00:29:00,218 --> 00:29:01,027
structure your team.
929
00:29:01,027 --> 00:29:03,037
Do you think there's a way to do
930
00:29:03,037 --> 00:29:03,777
that?
Or do you think you're always
931
00:29:03,777 --> 00:29:05,428
going to be dragged into the
files?
932
00:29:05,428 --> 00:29:05,883
That's a good question.
933
00:29:05,983 --> 00:29:07,859
I think there's a couple of ways
934
00:29:07,859 --> 00:29:08,926
you can play that.
935
00:29:08,926 --> 00:29:10,218
Obviously, if you're a one-man
936
00:29:10,218 --> 00:29:11,361
band or one-woman band, you need
fulfillment.
937
00:29:11,361 --> 00:29:14,917
Like, come on, like down payment
docs, you don't become a better
938
00:29:14,917 --> 00:29:15,793
person grinding through down
payment docs.
939
00:29:15,793 --> 00:29:19,615
Like, you don't come out of that
going like skipping down the road,
940
00:29:19,615 --> 00:29:22,799
like you're on the yellow brick
road to do off to see the wizard.
941
00:29:22,797 --> 00:29:23,666
You're not doing that.
942
00:29:23,657 --> 00:29:25,067
Like it just beats you down doing
943
00:29:25,067 --> 00:29:25,400
that stuff.
944
00:29:25,400 --> 00:29:26,177
So you need fulfillment.
945
00:29:26,277 --> 00:29:28,935
And then when you have that, that
was when I was able to go from
946
00:29:28,935 --> 00:29:30,816
like 20 to 59, it was because of
fulfillment.
947
00:29:30,816 --> 00:29:33,985
And that's where the 12 hour
broker came from.
948
00:29:33,885 --> 00:29:37,764
So I was working 12 hours a week
doing that cycle volume because I
949
00:29:37,764 --> 00:29:38,539
had help.
950
00:29:38,539 --> 00:29:41,173
So I could have just pressed pause
951
00:29:41,073 --> 00:29:41,164
there.
952
00:29:41,164 --> 00:29:43,623
I could have said this was great.
953
00:29:43,623 --> 00:29:47,610
And that was very not stressful,
but I decided to churn my book
954
00:29:47,610 --> 00:29:47,966
more.
955
00:29:47,966 --> 00:29:50,557
And also COVID was coming in and
956
00:29:50,457 --> 00:29:52,236
rates are going down.
957
00:29:52,236 --> 00:29:54,685
So where we were at in the
958
00:29:54,685 --> 00:29:55,642
environment, my volume just
spiked.
959
00:29:55,642 --> 00:30:00,461
But if I could go back, it would
be the 40, 50 million, 12 hours a
960
00:30:00,461 --> 00:30:03,368
week, one fulfillment, dialed in
with a webinar, dialed in with
961
00:30:03,368 --> 00:30:04,072
email marketing.
962
00:30:04,072 --> 00:30:06,538
I would be dialed in with social
963
00:30:06,538 --> 00:30:11,680
and I would just be talking about
things all the time, but I'd be at
964
00:30:12,020 --> 00:30:12,796
12 hours a week.
965
00:30:12,796 --> 00:30:15,006
And I would only have to put out
966
00:30:15,006 --> 00:30:15,962
so many fires.
967
00:30:16,062 --> 00:30:18,513
I'd only have to put out one or
968
00:30:18,413 --> 00:30:21,135
two fires, three fires a month as
opposed to, right?
969
00:30:21,135 --> 00:30:22,794
So it was all relative.
970
00:30:22,794 --> 00:30:24,345
My stress levels were relative to
971
00:30:24,345 --> 00:30:25,359
the volume.
972
00:30:25,359 --> 00:30:27,421
Could I get another person in to
973
00:30:27,421 --> 00:30:27,759
manage?
Sure.
974
00:30:27,659 --> 00:30:29,620
But I know brokers who have done
that.
975
00:30:29,620 --> 00:30:32,426
I know brokers who had my model
went to 200 million, 100 million.
976
00:30:32,426 --> 00:30:35,906
Now they have a team of four or
five and now they have different
977
00:30:35,906 --> 00:30:36,279
stress levels.
978
00:30:36,279 --> 00:30:37,546
It's not the file they're putting
979
00:30:37,546 --> 00:30:40,380
out fires that is hiring someone,
trusting them, training them,
980
00:30:40,380 --> 00:30:44,688
coaching them, and then still
mentoring them and then putting
981
00:30:44,688 --> 00:30:46,435
out their own fires.
982
00:30:46,435 --> 00:30:48,531
And now you're an HR specialist.
983
00:30:48,531 --> 00:30:51,445
So the stress is always going to
be there.
984
00:30:51,445 --> 00:30:53,396
It's just which stress do you
want, right?
985
00:30:53,396 --> 00:30:56,463
Do you want the COF stress and the
client freaking out and the lawyer
986
00:30:56,463 --> 00:30:58,917
going, we don't have funds on the
day of closing and what's going on
987
00:30:58,917 --> 00:31:01,241
stress?
Or do you want the stress of
988
00:31:01,141 --> 00:31:05,428
hiring and firing people and
dealing with all that and running
989
00:31:05,428 --> 00:31:07,340
and like building a business?
I mean, if I had to pick, I'd go
990
00:31:07,340 --> 00:31:09,280
with option two, but if I had to
pick, I'd go with neither.
991
00:31:09,234 --> 00:31:10,990
But I do get what you're saying.
992
00:31:10,988 --> 00:31:12,326
I think like there's that kind of
993
00:31:12,326 --> 00:31:15,825
happy volume that you can hit and
just kind of have like that luxury
994
00:31:15,825 --> 00:31:18,748
lifestyle around having enough
income coming in from the files
995
00:31:18,648 --> 00:31:19,307
you're closing to.
996
00:31:19,307 --> 00:31:21,195
I think the hardest part is trying
997
00:31:21,195 --> 00:31:25,202
to find that and dialing in your
client journey to make sure you
998
00:31:25,202 --> 00:31:25,958
can get there.
999
00:31:25,958 --> 00:31:26,336
Yep.
1000
00:31:26,336 --> 00:31:27,596
Different answer for everyone too.
1001
00:31:27,596 --> 00:31:27,848
For sure.
1002
00:31:27,848 --> 00:31:31,631
And I think there's also a sweet
spot where, you know, you get to a
1003
00:31:31,631 --> 00:31:34,734
hundred to 200 million, you add
all these people.
1004
00:31:34,634 --> 00:31:37,651
By the time you're all said and
done with salaries and all that
1005
00:31:37,651 --> 00:31:39,755
jazz, it might actually be the
same amount of money that's left
1006
00:31:39,755 --> 00:31:40,520
over.
1007
00:31:41,040 --> 00:31:42,688
So then you have to identify, are
1008
00:31:42,688 --> 00:31:44,336
you building this for the money
side of it?
1009
00:31:44,336 --> 00:31:45,788
Are you building this for ego
side?
1010
00:31:45,788 --> 00:31:49,060
What is the why for this?
And I think a lot of the time that
1011
00:31:49,060 --> 00:31:51,532
shines a light on actually where
your priorities are.
1012
00:31:51,532 --> 00:31:52,988
Yeah, I know.
1013
00:31:52,888 --> 00:31:54,323
It's interesting you say that
1014
00:31:54,323 --> 00:31:56,750
because the number I gave you,
that was net.
1015
00:31:56,750 --> 00:31:58,250
That's how I netted out on my last
year.
1016
00:31:58,250 --> 00:32:02,007
I know brokers who have teams of
four or five and you think they're
1017
00:32:02,007 --> 00:32:05,817
crushing it and their volumes are
crushing it, but they're netting
1018
00:32:05,717 --> 00:32:07,020
out four or 500K.
1019
00:32:07,120 --> 00:32:08,955
And you might think that's great,
1020
00:32:09,055 --> 00:32:12,298
but their volumes are like 130,
140, 150, and they're netting out.
1021
00:32:12,298 --> 00:32:15,290
That's what I was netting out when
I was doing 50 mil, running eight
1022
00:32:15,190 --> 00:32:17,380
files a month with fulfillment who
takes majority of the work off my
1023
00:32:17,380 --> 00:32:17,651
plate.
1024
00:32:17,651 --> 00:32:19,209
I'm working 10, 12 hours a week,
1025
00:32:19,209 --> 00:32:20,834
netting out four or 500 K a year.
1026
00:32:20,834 --> 00:32:22,700
That's a glorious thing versus you
1027
00:32:22,700 --> 00:32:27,239
build a 120 empire and you back
out all the stuff, even a hundred
1028
00:32:27,239 --> 00:32:27,388
mil.
1029
00:32:27,388 --> 00:32:28,232
Like, yeah.
1030
00:32:28,132 --> 00:32:29,769
So it's what you net.
1031
00:32:29,769 --> 00:32:32,061
A lot of people live in the gross
1032
00:32:32,061 --> 00:32:35,072
world and we've been conditioned
to tell people what we earn volume
1033
00:32:35,072 --> 00:32:37,974
wise and blah, blah, blah, pump
our chests out.
1034
00:32:37,974 --> 00:32:40,100
And what are you doing?
And I'm at this volume, but it's
1035
00:32:40,100 --> 00:32:42,696
like, dude, what are you netting
out, man?
1036
00:32:42,696 --> 00:32:43,408
Yeah.
1037
00:32:43,408 --> 00:32:45,542
What are you netting out?
1038
00:32:45,542 --> 00:32:49,100
Like, and what's your stress
level?
1039
00:32:49,200 --> 00:32:52,867
And just because you're earning
that much, your volume's there,
1040
00:32:52,867 --> 00:32:54,669
where you're earning that much
money.
1041
00:32:54,669 --> 00:32:57,570
I'll tell you right now, you look
about 60 pounds overweight.
1042
00:32:57,570 --> 00:32:58,620
You don't seem happy.
1043
00:32:58,620 --> 00:33:00,812
And like, you're going through
1044
00:33:00,812 --> 00:33:03,859
some shit at home with the family,
but you're doing a hundred
1045
00:33:03,859 --> 00:33:04,030
million.
1046
00:33:04,030 --> 00:33:05,172
Oh, good for you.
1047
00:33:05,172 --> 00:33:06,314
Like that's quite the sacrifice.
1048
00:33:06,314 --> 00:33:06,600
Yeah.
1049
00:33:06,600 --> 00:33:06,800
Yeah.
1050
00:33:06,780 --> 00:33:07,902
You're going to lose 50% of that
1051
00:33:07,902 --> 00:33:09,430
additional gains when you you get
your divorce.
1052
00:33:09,430 --> 00:33:09,688
Right.
1053
00:33:09,688 --> 00:33:10,781
We all make choices.
1054
00:33:10,781 --> 00:33:12,839
So I was very cognizant of that.
1055
00:33:12,839 --> 00:33:14,828
And that's how I built my mall.
1056
00:33:14,828 --> 00:33:18,322
And it was like, I'm not letting
anything get into the fortress I
1057
00:33:18,422 --> 00:33:18,910
have at home.
1058
00:33:18,910 --> 00:33:20,217
And it was, it was getting there.
1059
00:33:20,217 --> 00:33:21,723
So I had to get out.
1060
00:33:21,720 --> 00:33:23,701
So we we started off this episode
1061
00:33:23,701 --> 00:33:25,473
talking about team structures,
team leads, different aspects in
1062
00:33:25,473 --> 00:33:26,241
the mortgage brokerage space.
1063
00:33:26,241 --> 00:33:27,837
For our listeners, some people
1064
00:33:27,837 --> 00:33:31,372
might be wondering if they're in a
good setup or if they have a good
1065
00:33:31,372 --> 00:33:32,505
team structure with where they're
at.
1066
00:33:32,505 --> 00:33:35,483
What are some things that you
would say are like the most
1067
00:33:35,483 --> 00:33:39,380
important line items that they
should be looking at when it comes
1068
00:33:39,980 --> 00:33:41,741
to joining a brokerage or moving
to a new brokerage?
1069
00:33:41,741 --> 00:33:42,983
Well, geez, there's some very
obvious ones.
1070
00:33:42,983 --> 00:33:45,752
One is if you don't get access to
your underwriters and BDMs, if you
1071
00:33:45,752 --> 00:33:47,158
can't submit deals directly,
there's a problem.
1072
00:33:47,158 --> 00:33:49,738
There's a reason you don't have
access to those people.
1073
00:33:49,738 --> 00:33:51,316
It's probably because you're not
being paid volume bonus.
1074
00:33:51,413 --> 00:33:52,202
This is still happening, kids.
1075
00:33:52,199 --> 00:33:53,111
Still happening, unfortunately.
1076
00:33:53,111 --> 00:33:54,304
I remember when I was...
1077
00:33:54,304 --> 00:33:55,896
People told me, hey, ryan go start
1078
00:33:55,896 --> 00:33:58,275
a team and then people come in
under their team and you do all
1079
00:33:58,275 --> 00:34:01,220
this work and you get them on your
team and then they work for 75
1080
00:34:01,320 --> 00:34:04,692
basis finders fee from scotia and
guess what you keep the volume
1081
00:34:04,692 --> 00:34:07,816
bonus it's your team and they
signed up for that and i'm like
1082
00:34:07,816 --> 00:34:10,713
what i'm like i keep the volume
bonus why well because you're
1083
00:34:10,713 --> 00:34:14,699
doing all the work and i'm'm like,
what work am I doing?
1084
00:34:14,699 --> 00:34:18,094
They're the ones getting the deal,
putting the deal.
1085
00:34:18,094 --> 00:34:19,824
And I'm just maybe mentoring them.
1086
00:34:19,824 --> 00:34:21,263
That's a mentality.
1087
00:34:21,163 --> 00:34:26,199
There's a mentality, but don't let
them talk to the BRM.
1088
00:34:26,199 --> 00:34:28,757
I've had BRMs call when I had a
team.
1089
00:34:28,757 --> 00:34:31,252
It's a very small team, mind you,
one or two agents.
1090
00:34:31,252 --> 00:34:36,380
When I had a team, I had BDMs call
me and go, hey, Ryan, I'm about to
1091
00:34:36,380 --> 00:34:40,407
talk to this agent can i mention
volume bonus and i'm like yeah i'm
1092
00:34:40,407 --> 00:34:43,885
like really are we still doing
that yeah so if you don't have
1093
00:34:43,885 --> 00:34:46,510
access to your bdm your
underwriting you have submitted
1094
00:34:46,409 --> 00:34:48,760
that's like red flag 101 red flag
number one okay yeah we had one
1095
00:34:48,760 --> 00:34:51,280
yeah we had one of those
conversations like two weeks ago
1096
00:34:51,280 --> 00:34:54,340
literally two weeks ago a bdm
asked that same question i'm like
1097
00:34:54,340 --> 00:34:55,882
yes man they can know the volume
bonus.
1098
00:34:55,882 --> 00:34:56,779
We disclose it it all.
1099
00:34:56,779 --> 00:34:57,770
Another one is the scorecard,
1100
00:34:57,770 --> 00:35:00,419
which I think like I know at
Tango, we divide up the Scotia
1101
00:35:00,419 --> 00:35:02,659
scorecard between all the agents
on the team.
1102
00:35:02,659 --> 00:35:04,161
I think Bricks does as well.
1103
00:35:04,261 --> 00:35:05,598
But I think that's one in
1104
00:35:05,575 --> 00:35:08,120
particular that a lot of teams and
brokerages keep to themselves just
1105
00:35:08,120 --> 00:35:13,032
because of the admin side of
trying to split all of it up?
1106
00:35:13,032 --> 00:35:16,490
I'm not opposed to you keeping the
volume not opposed to you keeping
1107
00:35:16,390 --> 00:35:16,940
the volume bonus.
1108
00:35:17,000 --> 00:35:20,860
I'm not opposed to you keeping the
1109
00:35:20,860 --> 00:35:23,176
efficiency bonus, but it has to be
outlined up front and signed off
1110
00:35:23,176 --> 00:35:23,321
on.
1111
00:35:23,321 --> 00:35:26,759
And agents are coming into this
1112
00:35:26,859 --> 00:35:29,946
with eyes wide open, knowing
exactly in a moment where I go,
1113
00:35:29,946 --> 00:35:31,172
what do you earn?
What's your split?
1114
00:35:31,172 --> 00:35:34,329
And forget that whole other 5%
franchise staying on top that's
1115
00:35:34,329 --> 00:35:35,337
kind of hidden in everywhere.
1116
00:35:35,337 --> 00:35:36,718
What is your net split?
1117
00:35:36,818 --> 00:35:38,717
What do you actually get that on?
You should be able to articulate
1118
00:35:38,717 --> 00:35:38,979
that.
1119
00:35:38,979 --> 00:35:41,860
If you can't on the spot, there's
1120
00:35:42,100 --> 00:35:43,290
a problem.
1121
00:35:43,290 --> 00:35:45,595
But at some point, it's your
1122
00:35:45,595 --> 00:35:47,677
responsibility as your own
business owner.
1123
00:35:47,677 --> 00:35:49,387
It's not the brokerage, the team
lead.
1124
00:35:49,387 --> 00:35:51,581
They're running a business and
you're just falling in line.
1125
00:35:51,581 --> 00:35:54,121
What's status quo?
I have to go find out.
1126
00:35:54,121 --> 00:35:57,299
It's crazy that we have to keep
having that conversation, but I'll
1127
00:35:57,299 --> 00:35:58,198
gladly do it.
1128
00:35:58,198 --> 00:35:59,788
Hopefully it's one person we save.
1129
00:35:59,788 --> 00:36:03,572
And there's been a lot of broker
owners earning a lot of money off
1130
00:36:03,472 --> 00:36:06,722
the backs of agents in this
industry for a long freaking time.
1131
00:36:06,722 --> 00:36:10,437
And they're not doing it on the up
and up.
1132
00:36:10,437 --> 00:36:11,850
And it's crazy.
1133
00:36:11,750 --> 00:36:13,777
Or my favorite is this.
1134
00:36:13,777 --> 00:36:15,030
You have a tiered system.
1135
00:36:15,030 --> 00:36:17,268
This is a good one for everybody
1136
00:36:17,268 --> 00:36:17,437
listening.
1137
00:36:17,437 --> 00:36:19,160
You have a tiered system within
1138
00:36:19,160 --> 00:36:21,394
your brokerage, which is very
normal.
1139
00:36:21,294 --> 00:36:28,393
Hey, I'm 75, 25 because I do 5
million.
1140
00:36:28,489 --> 00:36:31,273
When I get to 10 million, I'm 80,
20 and so on and so on up the
1141
00:36:31,273 --> 00:36:31,420
plan.
1142
00:36:31,420 --> 00:36:32,202
The brokerage should be proactive
1143
00:36:32,202 --> 00:36:34,261
and reaching out to you and going,
congratulations, you made it.
1144
00:36:34,261 --> 00:36:35,990
You've now on the next tier.
1145
00:36:35,990 --> 00:36:36,999
But they don't.
1146
00:36:36,999 --> 00:36:38,007
Majority of them don't.
1147
00:36:38,007 --> 00:36:40,449
They sit there and wait for you to
1148
00:36:40,449 --> 00:36:40,581
come.
1149
00:36:40,581 --> 00:36:41,967
Months after, work up the courage
1150
00:36:41,967 --> 00:36:45,218
to walk into the office or send
the email or set up a call to then
1151
00:36:45,181 --> 00:36:46,807
get on there and go, hey, I'm at
volume, but right?
1152
00:36:46,807 --> 00:36:50,406
It shouldn't be that way where you
have to go and fight for the money
1153
00:36:50,406 --> 00:36:51,411
you signed up for.
1154
00:36:51,411 --> 00:36:52,306
It's crazy.
1155
00:36:52,306 --> 00:36:55,919
So I would go check and make sure
whatever your volume is, where
1156
00:36:55,919 --> 00:36:57,889
does it fall in line on the tier,
right?
1157
00:36:57,889 --> 00:37:00,502
You might have moved up a notch
and not even realize it.
1158
00:37:00,602 --> 00:37:02,244
I'd go and ask for your
commissions by retroactive.
1159
00:37:02,244 --> 00:37:02,506
Yeah.
1160
00:37:02,506 --> 00:37:03,933
Like every pay Like every pay
1161
00:37:03,933 --> 00:37:07,789
period, we send all of the agents
their year to date commissions and
1162
00:37:07,789 --> 00:37:10,443
it shows them exactly where
they've got different sources from
1163
00:37:10,443 --> 00:37:11,202
volume, et cetera.
1164
00:37:11,202 --> 00:37:14,151
So you can see exactly, okay, I've
1165
00:37:14,151 --> 00:37:17,920
done $10 million and then you're
at your next level there.
1166
00:37:17,920 --> 00:37:19,384
It's crystal clear that way.
1167
00:37:19,384 --> 00:37:19,708
And I found this before, it
1168
00:37:19,708 --> 00:37:22,516
probably drives Tom a little
crazy, but I'm very nitpicky on
1169
00:37:22,516 --> 00:37:25,358
like tracking the basis points
that come in the books, doing all
1170
00:37:25,358 --> 00:37:28,365
the spreadsheets, just because
over the years, I found so much
1171
00:37:28,465 --> 00:37:32,060
money that would have been left on
the table, just from bonuses not
1172
00:37:32,060 --> 00:37:35,580
being paid out or missed by maybe
the lender or maybe the brokerage
1173
00:37:35,580 --> 00:37:37,776
collected the money, he couldn't
quite figure out how to disperse
1174
00:37:37,776 --> 00:37:37,837
it.
1175
00:37:37,837 --> 00:37:39,713
So it just got ignored and life
1176
00:37:39,713 --> 00:37:41,154
moved But by combing on.
1177
00:37:41,154 --> 00:37:42,920
through the books't quite figure
1178
00:37:42,920 --> 00:37:44,817
out how to disperse So it just it.
1179
00:37:44,818 --> 00:37:45,864
got ignored and life moved on.
1180
00:37:45,864 --> 00:37:47,303
But by combing through the books
there, I was always able to find
1181
00:37:47,303 --> 00:37:48,285
money for us.
1182
00:37:48,285 --> 00:37:48,939
Yep, reconcile.
1183
00:37:48,939 --> 00:37:51,279
That should be something in your
calendar.
1184
00:37:51,179 --> 00:37:54,012
Once a month, you reconcile
because just because you got paid
1185
00:37:54,012 --> 00:37:58,036
X, I need to reverse engineer and
make sure I got what I was
1186
00:37:58,036 --> 00:37:58,704
supposed to get.
1187
00:37:58,704 --> 00:37:59,972
So go into your submission
1188
00:37:59,972 --> 00:38:03,535
platform, find out the beeps you
were supposed to be paid, look at
1189
00:38:03,535 --> 00:38:04,818
your pay stub.
1190
00:38:04,818 --> 00:38:06,572
And it's either the lender paid
1191
00:38:06,672 --> 00:38:10,307
the brokerage wrong, or the
brokerage got the money and then
1192
00:38:10,307 --> 00:38:11,102
paid you wrong.
1193
00:38:11,102 --> 00:38:12,210
It's no one's fault.
1194
00:38:12,210 --> 00:38:14,530
It's usually, it's just human
error here or there.
1195
00:38:14,630 --> 00:38:17,140
But this happened in over a 10
month period.
1196
00:38:17,640 --> 00:38:21,719
I went back and looked and I was
out over 30K.
1197
00:38:21,719 --> 00:38:26,412
And I went back to the lender and
majority of it was one lender.
1198
00:38:26,412 --> 00:38:29,803
And I went back and looked and I
was out over 30K and I went back
1199
00:38:29,803 --> 00:38:32,693
to the lender and majority of it
was one lender.
1200
00:38:32,693 --> 00:38:36,403
And I went back and said, Hey,
these are the files.
1201
00:38:36,403 --> 00:38:39,727
And it took me, I remember it was
a whole plane ride back from
1202
00:38:39,727 --> 00:38:40,666
Toronto to Kelowna.
1203
00:38:40,666 --> 00:38:43,316
So when me and my wife came out to
1204
00:38:43,316 --> 00:38:46,432
Kelowna to test it out and check
it out on the way back, she's
1205
00:38:46,432 --> 00:38:49,163
like, can you please just, I think
we're missing money.
1206
00:38:49,063 --> 00:38:50,240
I said, okay, I'll do it.
1207
00:38:50,240 --> 00:38:52,579
So on a four and a half hour plane
1208
00:38:52,669 --> 00:38:56,460
ride back, I reconciled all the
stuff and I came up with $30,000.
1209
00:38:56,460 --> 00:39:00,160
And so I wrote out the email,
guess what the lender's response
1210
00:39:00,160 --> 00:39:00,660
was?
My bad.
1211
00:39:00,660 --> 00:39:01,160
Okay, cool.
1212
00:39:01,160 --> 00:39:03,728
I don't know what I was expecting
1213
00:39:03,728 --> 00:39:06,440
to be honest, but I got paid.
1214
00:39:06,440 --> 00:39:08,962
I think all the trade records
1215
00:39:08,962 --> 00:39:12,560
started to come in, like on that
ledger, like scrolling through
1216
00:39:12,960 --> 00:39:13,884
pages of stuff.
1217
00:39:13,884 --> 00:39:16,060
And I was like, oh my God.
1218
00:39:16,060 --> 00:39:20,274
And then some of it was the
brokerage paid me wrong on some
1219
00:39:20,274 --> 00:39:20,512
instances.
1220
00:39:20,512 --> 00:39:22,714
So I had to go track that down.
1221
00:39:22,714 --> 00:39:24,817
But if I don't do that, that's me.
1222
00:39:24,817 --> 00:39:26,933
I have to do that, right?
1223
00:39:26,933 --> 00:39:27,936
That's my...
1224
00:39:27,936 --> 00:39:29,976
Yeah, it comes down to Yeah, it
1225
00:39:29,976 --> 00:39:30,996
comes down to the agent.
1226
00:39:30,996 --> 00:39:33,640
You do have to have some onus on
1227
00:39:34,180 --> 00:39:34,350
it.
1228
00:39:34,350 --> 00:39:37,074
But some of it is like, it depends
1229
00:39:37,074 --> 00:39:39,405
on the pay stub as an example.
1230
00:39:39,405 --> 00:39:40,880
Like the first brokerage I was
1231
00:39:40,900 --> 00:39:42,935
with, the pay stub was not
transparent as to like where the
1232
00:39:42,935 --> 00:39:43,278
money flowed.
1233
00:39:43,278 --> 00:39:44,992
You spoke of the network split
1234
00:39:44,992 --> 00:39:46,508
before it gets to the actual team
lead.
1235
00:39:46,508 --> 00:39:50,782
And I had no idea I was being
charged 5% on the house on top of
1236
00:39:50,782 --> 00:39:53,058
everything before it got to my net
split.
1237
00:39:53,058 --> 00:39:54,920
I had no idea.
1238
00:39:55,540 --> 00:39:57,511
I'm like, why is my net pay lower
1239
00:39:57,411 --> 00:40:00,709
than what my actual split is?
And it took me a while to figure
1240
00:40:00,709 --> 00:40:02,706
out because I was a new agent.
1241
00:40:02,706 --> 00:40:05,253
I had no idea until maybe like a
1242
00:40:05,353 --> 00:40:05,873
year in.
1243
00:40:05,873 --> 00:40:06,906
It was crazy.
1244
00:40:06,906 --> 00:40:08,077
It's still out there.
1245
00:40:08,077 --> 00:40:09,523
I didn't realize that either.
1246
00:40:09,523 --> 00:40:11,705
And I was a new either.
1247
00:40:11,605 --> 00:40:12,961
And I was a new agent.
1248
00:40:12,961 --> 00:40:15,077
I had no idea until maybe like a
year It in.
1249
00:40:15,077 --> 00:40:15,777
was crazy.
1250
00:40:15,677 --> 00:40:16,990
It's still out there.
1251
00:40:16,990 --> 00:40:18,448
I didn't realize that either.
1252
00:40:18,448 --> 00:40:20,125
And I was a producing agent.
1253
00:40:20,125 --> 00:40:22,587
And I was like, the math's not
adding up.
1254
00:40:22,587 --> 00:40:24,319
We're off not a lot, but we're off
a little bit.
1255
00:40:24,319 --> 00:40:25,451
And I was like, this is crazy that
it's not articulated with my 5%
1256
00:40:25,310 --> 00:40:25,566
plus tax off clearly itemized on
there.
1257
00:40:25,536 --> 00:40:27,174
Like, where's that money going?
I had to do all this gypsy math.
1258
00:40:27,174 --> 00:40:28,826
And I was like, this shouldn't be
this way.
1259
00:40:28,826 --> 00:40:30,666
It's like 2020 something mortgage
world.
1260
00:40:30,566 --> 00:40:32,057
I'm like, oh my God.
1261
00:40:32,057 --> 00:40:33,325
And I'm just like, I just never
1262
00:40:33,325 --> 00:40:37,653
felt my interests were being taken
care of in that type of scenario
1263
00:40:37,653 --> 00:40:39,760
when I got to fight and claw and
unravel and investigate and all
1264
00:40:39,860 --> 00:40:40,397
that for that.
1265
00:40:40,397 --> 00:40:42,999
I'm like, there's gotta be an
1266
00:40:42,999 --> 00:40:43,463
easier way.
1267
00:40:43,463 --> 00:40:45,947
Why can't I just say everything?
1268
00:40:45,947 --> 00:40:47,747
Like you said, I'll ask an agent.
1269
00:40:47,747 --> 00:40:49,947
I'm talking to agents now all the
1270
00:40:49,947 --> 00:40:50,147
time.
1271
00:40:50,147 --> 00:40:51,677
Part of the conversation always
1272
00:40:51,677 --> 00:40:53,054
gets to what's your split.
1273
00:40:53,054 --> 00:40:55,217
And they're like, 80, 20, 90, 10.
1274
00:40:55,217 --> 00:40:55,873
Okay, cool.
1275
00:40:55,873 --> 00:40:57,430
Is that before or after?
1276
00:40:57,430 --> 00:40:59,789
And I'm like, let's pull up a pay
stub.
1277
00:40:59,789 --> 00:41:01,439
Let's look, let's do the math.
1278
00:41:01,439 --> 00:41:03,236
And they're like, oh my God, I've
1279
00:41:03,132 --> 00:41:03,349
already found people.
1280
00:41:03,349 --> 00:41:03,926
They're like, oh, I guess I'm
1281
00:41:03,926 --> 00:41:04,239
85-15, not 90-10.
1282
00:41:04,239 --> 00:41:04,728
And I'm like, oh, contraire,
1283
00:41:04,672 --> 00:41:04,841
you're not 85-15.
1284
00:41:04,841 --> 00:41:05,204
You're 84.35, 15.65 because it's
1285
00:41:05,178 --> 00:41:05,420
5% plus tax.
1286
00:41:05,418 --> 00:41:05,998
But they didn't know that because
1287
00:41:05,996 --> 00:41:07,709
it's not there and they're going
around telling everyone they're
1288
00:41:07,709 --> 00:41:09,504
90-10 or they're thinking they're
90-10 when really they're netting
1289
00:41:09,404 --> 00:41:10,166
out less than 85-15.
1290
00:41:10,166 --> 00:41:11,737
Yeah, it's not there and they're
1291
00:41:11,737 --> 00:41:14,083
going around telling everyone
they're 90 10 or they're thinking
1292
00:41:14,083 --> 00:41:16,462
they're 90 10 when really they're
netting out less than 85 50 yeah
1293
00:41:16,462 --> 00:41:18,665
it's wild and then you have the
flip side too and you have
1294
00:41:18,665 --> 00:41:20,992
scenarios where there's a lot of
really really they're netting out
1295
00:41:20,992 --> 00:41:24,120
less than 85 50 yeah it's wild and
then you have the flip side too
1296
00:41:24,120 --> 00:41:26,213
and you have scenarios where
there's a lot of really honest
1297
00:41:26,213 --> 00:41:29,320
transparent people who are paying
out all these volume bonuses and
1298
00:41:29,820 --> 00:41:34,951
stuff like that i remember the
first time i got a volume bonus i
1299
00:41:35,051 --> 00:41:39,451
messaged scott it was when i was
at bricks and i was like hey man
1300
00:41:39,551 --> 00:41:42,760
like it's kind of awkward but like
you guys paid me too much.
1301
00:41:42,760 --> 00:41:43,452
Like I'm just getting started.
1302
00:41:43,552 --> 00:41:44,464
So I'm happy to take it.
1303
00:41:44,464 --> 00:41:45,848
But like, there's an error been
made.
1304
00:41:45,848 --> 00:41:48,347
I don't want to be that guy to
never come clean about it.
1305
00:41:48,347 --> 00:41:49,933
And he's like, it's a volume
bonus.
1306
00:41:49,933 --> 00:41:51,144
I'm like, what are you talking
about?
1307
00:41:51,044 --> 00:41:52,413
Like what's the efficiency?
efficiency?
1308
00:41:52,313 --> 00:41:52,413
Oh, it was a volume.
1309
00:41:52,313 --> 00:41:53,380
It was a volume bonus.
1310
00:41:53,380 --> 00:41:55,193
it was a It was a volume bonus.
1311
00:41:55,193 --> 00:41:56,485
That was Island B mortgage pros.
1312
00:41:56,485 --> 00:41:56,588
Yeah.
1313
00:41:56,688 --> 00:41:56,945
Undertango.
1314
00:41:56,845 --> 00:41:57,564
Funny how Under Yeah.
1315
00:41:57,564 --> 00:41:57,718
Yeah.
1316
00:41:57,718 --> 00:41:57,924
Tango.
1317
00:41:57,924 --> 00:41:59,100
Funny how everything comes full
1318
00:41:59,100 --> 00:41:59,400
circle.
1319
00:41:59,400 --> 00:42:00,580
So there you go.
1320
00:42:00,480 --> 00:42:02,100
Those are a couple of tidbits.
1321
00:42:02,100 --> 00:42:03,068
There's obviously more, but we
1322
00:42:03,068 --> 00:42:06,836
only got so many hours in the day,
but those are some big ones.
1323
00:42:06,836 --> 00:42:07,229
Okay.
1324
00:42:07,229 --> 00:42:08,550
So you obviously have a
1325
00:42:08,550 --> 00:42:11,418
partnership with us through the
Tango world and that's tied back
1326
00:42:11,418 --> 00:42:13,878
to your other partner, Jason
Henneberry, who you're working
1327
00:42:13,878 --> 00:42:16,160
with on VIP Club, Strategy Hub,
and probably have some other stuff
1328
00:42:16,160 --> 00:42:16,800
cooking as well.
1329
00:42:16,800 --> 00:42:19,253
So why don't we chat a little bit
1330
00:42:19,253 --> 00:42:20,727
about your partnership?
Because Tom and I are big fans of
1331
00:42:20,722 --> 00:42:22,957
forming these alliances in the
industry that create like one plus
1332
00:42:22,957 --> 00:42:23,880
one equals three scenarios.
1333
00:42:23,960 --> 00:42:24,047
Yeah.
1334
00:42:24,047 --> 00:42:24,178
Yeah.
1335
00:42:24,178 --> 00:42:25,290
I can't say enough, man.
1336
00:42:25,136 --> 00:42:25,675
So everyone here, you're
listening.
1337
00:42:25,671 --> 00:42:25,863
If you don't know Jason
Henneberry, as you showed, he
1338
00:42:25,838 --> 00:42:26,249
created Lender Spotlight,
phenomenal piece of software.
1339
00:42:26,249 --> 00:42:26,594
He's a builder.
1340
00:42:26,515 --> 00:42:26,783
He's an architect.
1341
00:42:26,757 --> 00:42:27,027
He's an operator.
1342
00:42:26,975 --> 00:42:27,784
He runs Tango Financial with Dean
1343
00:42:27,629 --> 00:42:28,356
Larson and 400 agents, 4 billion
volume plus.
1344
00:42:28,331 --> 00:42:29,785
No one ever leaves Tango, by the
way, which is crazy.
1345
00:42:29,785 --> 00:42:30,787
They just don't leave.
1346
00:42:30,787 --> 00:42:31,907
And so you guys started a
1347
00:42:31,907 --> 00:42:32,833
brokerage there, Tango Ontario.
1348
00:42:32,733 --> 00:42:33,936
You're partnered with Dean and
1349
00:42:33,936 --> 00:42:34,134
Jason.
1350
00:42:34,134 --> 00:42:37,200
I'm bringing Team Wiley in under
1351
00:42:37,200 --> 00:42:38,288
that brokerage in Ontario.
1352
00:42:38,288 --> 00:42:42,240
Like I told you, I'm at peace
1353
00:42:42,240 --> 00:42:43,095
right now.
1354
00:42:43,095 --> 00:42:44,710
I've never been this aligned on
1355
00:42:44,710 --> 00:42:46,705
everything in my life and it's
phenomenal.
1356
00:42:46,705 --> 00:42:50,139
And a lot of it has to do with
Hennaberry.
1357
00:42:50,139 --> 00:42:54,264
He is a guy I cold called and
offered an opportunity to with VIP
1358
00:42:54,264 --> 00:42:54,560
club.
1359
00:42:54,560 --> 00:42:57,076
And I'd been using his doc assist,
1360
00:42:57,076 --> 00:42:59,662
one of his services before, but I
didn't really know him.
1361
00:42:59,662 --> 00:43:03,884
And I called, called him with an
opportunity and he jumped on it
1362
00:43:03,984 --> 00:43:06,189
and we became partners.
1363
00:43:06,189 --> 00:43:07,233
And I quickly saw how he operated.
1364
00:43:07,224 --> 00:43:09,450
And then I was sort of like,
didn't know what I was going to do
1365
00:43:09,450 --> 00:43:10,783
in the coaching space as much.
1366
00:43:10,783 --> 00:43:12,928
And he had started a strategy hub
1367
00:43:12,928 --> 00:43:15,709
and he pitched an idea to me.
1368
00:43:15,709 --> 00:43:17,550
And I was like, that actually
1369
00:43:17,550 --> 00:43:19,856
checks a lot of the boxes.
1370
00:43:19,756 --> 00:43:21,824
So then I came in and partnered
1371
00:43:21,924 --> 00:43:22,898
with him in strategy hub.
1372
00:43:22,798 --> 00:43:24,119
That was about a little less than
1373
00:43:24,114 --> 00:43:26,302
a year ago, became partners there.
1374
00:43:26,202 --> 00:43:27,900
And now we've spent time together
1375
00:43:28,360 --> 00:43:30,526
and travel together and done all
these things.
1376
00:43:30,526 --> 00:43:36,272
And now mortgage team is
inevitably coming under his
1377
00:43:36,272 --> 00:43:39,509
brokerage and your guys brokerage.
1378
00:43:39,509 --> 00:43:42,207
And so, yeah, with him, I know
1379
00:43:42,207 --> 00:43:43,047
what I'm getting.
1380
00:43:43,047 --> 00:43:43,980
I love it.
1381
00:43:43,980 --> 00:43:45,631
We have similar strengths, but we
also, we have other things we're
1382
00:43:45,535 --> 00:43:45,939
good at.
1383
00:43:45,894 --> 00:43:46,313
And he is an operator.
1384
00:43:46,313 --> 00:43:47,368
He checks a lot of boxes.
1385
00:43:47,350 --> 00:43:48,094
First and foremost, he's a family
1386
00:43:48,075 --> 00:43:48,127
guy.
1387
00:43:48,127 --> 00:43:48,879
I'm a family guy above everything
1388
00:43:48,879 --> 00:43:49,079
else.
1389
00:43:48,982 --> 00:43:49,493
And that's easy to say.
1390
00:43:49,397 --> 00:43:50,316
It's very cliche, but I actually
fulfill that.
1391
00:43:50,316 --> 00:43:51,882
So to see moral compass is set,
right?
1392
00:43:51,882 --> 00:43:52,841
He's wired the right way.
1393
00:43:48,283 --> 00:43:48,879
He's been building phenomenal
1394
00:43:48,879 --> 00:43:49,597
relationships in the industry for
so many years.
1395
00:43:49,501 --> 00:43:50,114
He plays the long game.
1396
00:43:50,114 --> 00:43:51,629
I'll come to him with a thing.
1397
00:43:51,629 --> 00:43:54,139
Hey, what do we do?
And he's like, we got this.
1398
00:43:54,139 --> 00:43:54,577
It's calm.
1399
00:43:54,577 --> 00:43:56,137
He's like, yeah, we're going to do
1400
00:43:56,137 --> 00:43:56,337
this.
1401
00:43:56,332 --> 00:43:57,556
And we're going to do that.
1402
00:43:57,551 --> 00:43:57,794
It's okay.
1403
00:43:57,794 --> 00:43:59,155
And I'm like, oh, okay.
1404
00:43:59,155 --> 00:43:59,479
Yeah.
1405
00:43:59,479 --> 00:43:59,609
Yeah.
1406
00:43:59,609 --> 00:44:02,663
And so he puts me at ease and at
peace with a lot of things there
1407
00:44:02,663 --> 00:44:02,764
too.
1408
00:44:02,764 --> 00:44:03,627
And I'm like, okay.
1409
00:44:03,627 --> 00:44:05,860
And then he does what he says he's
going to do.
1410
00:44:05,980 --> 00:44:08,302
I've never met someone so busy
where he's like, oh yeah, I'll get
1411
00:44:08,302 --> 00:44:08,965
that to you.
1412
00:44:08,965 --> 00:44:09,779
I'm thinking that's like three
1413
00:44:09,779 --> 00:44:09,887
days.
1414
00:44:09,887 --> 00:44:11,388
And like 10 minutes later, I get
1415
00:44:11,432 --> 00:44:12,532
an email with the thing he said.
1416
00:44:12,412 --> 00:44:13,240
And I'm like, that's refreshing.
1417
00:44:13,280 --> 00:44:15,536
Someone does what they say they're
going to do.
1418
00:44:15,536 --> 00:44:16,422
I'm like, that's cool.
1419
00:44:16,422 --> 00:44:16,229
So on a lot of different levels,
1420
00:44:16,229 --> 00:44:21,840
and then he's just like a good
dude and we get along.
1421
00:44:24,200 --> 00:44:25,180
He's wired the right way for me.
1422
00:44:26,880 --> 00:44:28,278
And my wife loves him.
1423
00:44:28,278 --> 00:44:30,520
He's stayed at our house.
1424
00:44:30,540 --> 00:44:31,152
So it's all those things.
1425
00:44:31,152 --> 00:44:32,479
So he's a phenomenal partner.
1426
00:44:32,479 --> 00:44:33,276
Everything I'm doing from Team
1427
00:44:33,276 --> 00:44:35,571
Wiley to Strategy Hub to VIP Club,
we're all moving in the same
1428
00:44:35,571 --> 00:44:35,798
direction.
1429
00:44:35,798 --> 00:44:37,989
And that's what I want.
1430
00:44:37,989 --> 00:44:38,140
Yeah.
1431
00:44:38,140 --> 00:44:40,788
Isn't it crazy how it all sprung
1432
00:44:40,788 --> 00:44:44,625
from one phone call?
My first phone call in the call in
1433
00:44:44,625 --> 00:44:48,239
the industry was to Scott Beckford
to say, Hey, I've got an idea to
1434
00:44:48,239 --> 00:44:49,046
start a calling company.
1435
00:44:49,046 --> 00:44:50,110
He's like, that's on my whiteboard
1436
00:44:50,110 --> 00:44:50,920
right now.
1437
00:44:50,920 --> 00:44:51,740
Let's do it.
1438
00:44:51,740 --> 00:44:52,433
So we did it.
1439
00:44:52,433 --> 00:44:53,316
We got investors.
1440
00:44:53,316 --> 00:44:54,198
We pitched it.
1441
00:44:54,198 --> 00:44:56,027
All of a sudden we're traveling
1442
00:44:56,027 --> 00:44:57,540
across Canada, pitching it.
1443
00:44:58,540 --> 00:45:01,245
And then we make a bunch of calls.
1444
00:45:01,245 --> 00:45:02,792
And then I buy VIP club.
1445
00:45:02,792 --> 00:45:04,606
And then my next cold call like
1446
00:45:04,506 --> 00:45:07,800
that is to Henneberry to partner
with me on VIP because I don't
1447
00:45:07,745 --> 00:45:08,940
know what I'm doing.
1448
00:45:08,940 --> 00:45:10,540
And so it's funny.
1449
00:45:10,540 --> 00:45:13,913
Those two, they lean into the next
one.
1450
00:45:13,813 --> 00:45:16,809
They came from cold calls for me
putting myself out there and
1451
00:45:16,909 --> 00:45:18,187
going, hey, with an opportunity.
1452
00:45:18,187 --> 00:45:19,720
It's just crazy how that works.
1453
00:45:19,720 --> 00:45:21,320
So yeah, now here we are.
1454
00:45:21,320 --> 00:45:23,700
And I wouldn't be where I am
1455
00:45:23,980 --> 00:45:24,737
without him.
1456
00:45:24,737 --> 00:45:26,733
And you guys are partnered with
1457
00:45:26,733 --> 00:45:26,871
him.
1458
00:45:26,971 --> 00:45:28,417
So you see it firsthand.
1459
00:45:28,317 --> 00:45:29,349
But yeah, he's awesome.
1460
00:45:29,449 --> 00:45:31,127
So not enough good things to say
1461
00:45:31,127 --> 00:45:31,797
about him.
1462
00:45:31,797 --> 00:45:33,359
I could keep going, but I won't.
1463
00:45:33,359 --> 00:45:33,638
Short podcast.
1464
00:45:33,638 --> 00:45:34,028
But yeah, phenomenal.
1465
00:45:34,028 --> 00:45:35,902
Great business partner to have.
1466
00:45:35,902 --> 00:45:37,293
Yeah, we've noticed the same.
1467
00:45:37,293 --> 00:45:41,776
It's funny you said the point of
just getting things done have yeah
1468
00:45:41,776 --> 00:45:44,645
we've noticed the same it's funny
you said the point of just getting
1469
00:45:44,645 --> 00:45:47,293
things done so quickly because we
had the same thought we're like
1470
00:45:47,293 --> 00:45:51,339
how the fuck does this guy get so
much shit at the end of the day
1471
00:45:51,239 --> 00:45:54,510
it's a rain you know as get so
much shit at the end of the day
1472
00:45:54,510 --> 00:45:58,120
it's a rain you know as it like on
the phone with you yeah i'll send
1473
00:45:58,120 --> 00:46:01,844
that to you and typically if i'm
on the phone with you said yeah
1474
00:46:01,844 --> 00:46:04,415
i'll send that i rethink about it
later that night or the next
1475
00:46:04,388 --> 00:46:07,120
morning they go oh yeah i'm gonna
do that nope his thing comes in
1476
00:46:07,220 --> 00:46:08,879
and i'm like, Whoa, that's a
superpower.
1477
00:46:08,879 --> 00:46:10,207
Yeah, it is a superpower.
1478
00:46:10,207 --> 00:46:11,110
Yeah, good stuff.
1479
00:46:11,110 --> 00:46:13,623
Well, Ryan, thank you so much for
coming on today.
1480
00:46:13,623 --> 00:46:17,680
I know we touched on a lot of
different points.
1481
00:46:18,080 --> 00:46:22,891
So a lot of the podcasts, we like
to do a little recap at the end,
1482
00:46:22,891 --> 00:46:25,921
this one, there's quite a bit to
recap.
1483
00:46:25,921 --> 00:46:28,660
So I'm just going to touch on some
highlights that I had.
1484
00:46:28,660 --> 00:46:31,895
Really, I loved seeing sort of how
you transitioned and made that
1485
00:46:31,995 --> 00:46:35,417
lifestyle design choice in your
personal life to get out of the
1486
00:46:35,417 --> 00:46:38,267
book of business and focus on what
actually fulfilled you.
1487
00:46:38,367 --> 00:46:41,480
And obviously, I love what you're
doing with the team side and
1488
00:46:41,480 --> 00:46:44,787
showing people what they're
missing and how to get to that
1489
00:46:44,788 --> 00:46:47,782
next level, finding the right
partners, picking up the phone and
1490
00:46:47,682 --> 00:46:48,608
getting those relationships out
there.
1491
00:46:48,608 --> 00:46:51,432
And then just appreciate you
shining a light on some of the
1492
00:46:51,332 --> 00:46:54,078
hidden nuances and mysteries in
the space and sort of what gets
1493
00:46:54,078 --> 00:46:56,089
tucked in the corners or hidden
behind the curtain.
1494
00:46:55,989 --> 00:46:59,647
So thank you for coming on and
shining a light on those today.
1495
00:46:59,647 --> 00:47:00,866
Yeah, you got it, man.
1496
00:47:00,866 --> 00:47:02,001
I appreciate you having me.
1497
00:47:02,001 --> 00:47:03,792
I have one last thing to say.
1498
00:47:03,792 --> 00:47:05,151
If you are a mortgage agent, you
1499
00:47:05,151 --> 00:47:08,569
have a team, a franchise, a you
want to start a a a brokerage,
1500
00:47:08,669 --> 00:47:10,643
brokerage, team, franchise, you
want to start a team, doesn't
1501
00:47:10,643 --> 00:47:11,144
matter.
1502
00:47:11,144 --> 00:47:12,834
You have the best model going.
1503
00:47:12,834 --> 00:47:15,861
But if you are one of those people
and you don't think you're getting
1504
00:47:15,861 --> 00:47:19,768
the value where you're at, you
can't put your finger on the value
1505
00:47:19,768 --> 00:47:21,010
you're getting.
1506
00:47:21,110 --> 00:47:22,270
There's not enough transparency.
1507
00:47:22,270 --> 00:47:25,630
Or if you're stuck and you just
don't know how to up your game,
1508
00:47:25,630 --> 00:47:28,956
how to get from the next level for
your mortgage business, or you're
1509
00:47:28,856 --> 00:47:29,226
just curious.
1510
00:47:29,226 --> 00:47:31,074
You're like, hmm, it's probably in
1511
00:47:31,074 --> 00:47:33,733
my best interest to just hear
what's going on over there.
1512
00:47:33,733 --> 00:47:37,992
Go check out IamRyanWiley.com or
go to my link in my bio on
1513
00:47:37,992 --> 00:47:42,899
Instagram and you'll see there'll
be something up there by the time
1514
00:47:42,899 --> 00:47:43,880
this is up.
1515
00:47:44,600 --> 00:47:46,273
There'll be a webinar, 15, 20
1516
00:47:46,273 --> 00:47:49,376
minute webinar walking you through
what team Wiley is all about.
1517
00:47:49,376 --> 00:47:49,731
And if you even qualify.
1518
00:47:49,731 --> 00:47:50,298
Okay.
1519
00:47:50,298 --> 00:47:52,412
So that's all I got to say.
1520
00:47:52,312 --> 00:47:53,108
And broker owners out there,
1521
00:47:53,108 --> 00:47:53,798
you've been warned.
1522
00:47:53,898 --> 00:47:55,762
It's time to up your fricking game
1523
00:47:55,762 --> 00:47:57,034
because I'm coming.
1524
00:47:57,034 --> 00:47:58,375
I'm going to eat your lunch.
1525
00:47:58,275 --> 00:48:00,261
Up your fucking game boys.
1526
00:48:00,361 --> 00:48:00,757
Let's go.
1527
00:48:00,757 --> 00:48:01,005
Love it.
1528
00:48:01,005 --> 00:48:02,660
Love Love it.
1529
00:48:02,660 --> 00:48:04,531
I'm fired up.
1530
00:48:04,631 --> 00:48:05,422
Let's go, man.
1531
00:48:05,422 --> 00:48:05,956
Let's go.
1532
00:48:05,956 --> 00:48:06,491
Game time.






