252: The VIP Club - Past, Present, and Future

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Welcome to the mortgage game.

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I truly, truly believe that

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building a mortgage business, a
successful one, is like playing a

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game.

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There's winners, there's losers,

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there's certain things you try.

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Some of us are playing checkers

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while others are playing chess.

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I've had the ability to coach and

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mentor hundreds of mortgage
brokers.

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I myself built a very nice
business.

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So now I want to distill all that
information, all the things I've

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learned from that and bring it
directly to you in a simple to

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understand way.

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I hope you enjoy.

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Okay, welcome to the Mortgage Game
Podcast.

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West Coast Wiley here.

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We have a special guest today.

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For those listening, you're
walking around on your podcast,

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you got Wiley We have here.

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a special guest For today.

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those listening, you're walking
around on your podcast, you got

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your earbuds in, we're going
visual.

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So I'm trying to show more and
more stuff on social media to show

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you, you know, how the sausage is
made type stuff, that authentic

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content.

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And so I'm starting to record all

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of these podcasts.

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So you will be able to find this

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video here, along with many others
moving forward on a YouTube

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channel.

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We're going to slice and dice and

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using content.

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It's absolutely something you

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should look at doing, repurposing
all the content you already do as

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well.

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So this is the first or second

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time we've recorded this.

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First time in this software with

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Riverside.fm.

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And today I have a special guest.

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This is the second person i've
ever had on the podcast very

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important the first was my wife a
lot of you said that was your

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favorite episode ever so without
further ado i want to introduce

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michelle donahue michelle say
hello hello hello she's like what

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am i doing here, Ryan?
Why are we doing this?

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And this is a different format
this week.

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So just give you some frame what
your expectations are for everyone

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listening.

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The purpose of this podcast today

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is, so Michelle is the VIP of the
VIP club.

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For those of you who don't know
what the VIP club is, it's a

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database marketing company that I
own, me and Jason Henneberry own.

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Michelle has been brought in to
fix things, make it better, take

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the VIP club to new levels we
haven't been at before.

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And she's been doing that and
crushing it behind the scenes.

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And a lot of you use the service.

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A lot of you have reached out and

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said, this service is awesome.

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It's gotten better.

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I don't know exactly.

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Can't put my finger on it, but

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something's changed.

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I feel it.

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it's because Well, of Michelle.

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yeah, So I wanted to introduce you

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to Michelle.

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We're going to have a conversation

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with Michelle she has about, a
very interesting perspective on

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what we're doing here.

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She brings a lot to the table.

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We're going to ask her a bunch of
questions and this will probably

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be 20, 30 minutes.

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And then we're going to get into

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like, where was the VIP club?
Where's it going?

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What did we fix?
What did we not fix?

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What can we get better at?
What do we actually do?

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How are top brokers using it?
So it's going to be informative.

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And my main goal here is for you
to just hopefully get a sneak peek

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behind the scenes of what we're
doing at the VIP club and who

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Michelle is, because she's the one
pulling the strings.

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It's not Jason and I. Okay of you
believe that that is not the case

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Michelle it's funny that she
laughed she's like okay so uh

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Michelle a bit about yourself you
are a mortgage broker okay level

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two in Ontario sorry yeah Ontario
sorry yeah I guess Ontario

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Ontario.

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And you're out of Barrie, Ontario.

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Ontario Yeah.

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I've been an agent for, I'm in my

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10th year.

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I wouldn't say I'm like a top

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producer, like a medium, small.

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But I pretty much have been, I

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love the mortgage industry.

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So the VIP is actually a really

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good fit because it allows me to
kind of take kind of the creative

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side of, you know, stuff that we
learn as being as an agent and be

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able to apply it and help other
agents grow their business and

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apply kind of all this other
learning that I have from various

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different things that I do.

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And yeah, no, I'm just an agent

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and was working with Canterbury
first.

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I wouldn't say just an say just an
agent.

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I would say, you know, you're not,
you're much more than that.

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And so you have a very unique
perspective and the VIP club is

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lucky to have you.

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And those who use the service are

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lucky to have you because you get
a mortgage agent's perspective on

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things.

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Plus the, so you can bring in the

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creative, like, what would you do
for your own business type

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mentality and why you you, why
it's why you appreciate the VIP

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club so much.

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So can you tell me, how did we

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hire you?
How did you get involved with the

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VIP club?
So I actually had posted a post in

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Facebook or in the I Love Mortgage
Brokering Facebook group.

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or in the I Love Mortgage
Brokering Facebook group.

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I was kind of just looking for
something in addition to what I

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was already doing.

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And so I was very detailed in my

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post and had a few interviews and
got connected with Jason

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Henneberry and basically worked
with him, kind of assisting him.

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I started off actually helping
more at the strategy hub side.

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I created two of the strategies
over there.

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And then we kind of discovered
that there was a need over at the

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VIP club.

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Just things were transitioning

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over there.

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And my skills would probably be

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better suited over at the VIP
club.

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And I was looking for a challenge.

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So that basically allowed me still

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to be a mortgage agent.

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I didn't realize how much of a

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challenge, but I was, I was
excited to kind of dive into

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something where I could put, you
know, all these other skills that

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I have that you just can't really
utilize as an agent.

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There's only so much we can do as
an agent, but yeah, I was able to

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kind of hop over to the VIP club
and started there October of last

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year.

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Love it.

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So okay.

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Yeah, October of last year.

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Okay.

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I remember when Henneberry, Jason,

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he saw a post in a Facebook group.

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And he's like, Oh, I like the way

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that's written.

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And I'm looking for someone and he

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goes, I'm going to reach out.

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And then he's like, I hired a rock

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star, man, partnering with a rock
star, And it was you.

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And to get those words from him,
that praise, I'm like, okay.

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Cause he, you know, he crosses his
T's, dots his eyes.

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He knows what he's doing.

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He's built a lot of things.

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He, he sees talent, recognizes
talent, knows it when he sees it.

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So you came on, you came in the
VIP club.

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And I remember the VIP club had
some, let's say, it wasn't getting

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the attention it deserved.

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And it had a lot of blind spots

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and pretty much threw you in the
deep end, okay, we had some other

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staff that was in there where it
wasn't really working anymore and

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you had to come in and learn.

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And so I want, I want you to walk

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us through first couple of weeks
in the VIP club and sort of when

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you realized, oh my God, I like
the product, love the product, but

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oh my God, there's a lot of things
we need to fix here.

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But my oh, there's God, a lot of
things we need to fix here.

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here.

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Yeah.

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So when I first came into the
first thing it, I kind of

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initially saw was that it just
wasn't as organized as it maybe

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could be.

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Give me an example.

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Give me an example.

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Just, you know, so we have a

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ticketing software program,
Intercom.

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And so when anyone requires any
sort of support, be it, you know,

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adding something to a list,
changing a banner, help with their

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campaign, they would send a
ticket.

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These tickets were sitting just
way too long.

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And so that was the very first
thing that I addressed.

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What I will say is when I kind of
first came in the first three

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weeks, honestly, we're just
learning exactly what we did at

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VIP club.

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Because there's these, you know,

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there's two different tiers of
things that we do for people,

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either a broker or a realtor.

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And just trying to understand the

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difference between the two and
getting to know, you know, who was

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creating the content and things
like that, and trying to just

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basically just get it organized
and just understand the platform

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itself.

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Because our dashboard, we have a

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client facing version, and then we
have our admin version of it.

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And it took a little bit of time
just to even just learn the

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technical side of it.

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Because there's a lot that

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actually goes into creating these
campaigns, building the campaigns,

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you know, allowing people to
preview and modify their campaigns

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and then sending them and then
fulfilling the gift distribution

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at the end of it.

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There's a lot that happens on a

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one month cycle and then you start
all over again the following

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month.

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So right away, the main thing was

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we need to get organized.

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And communication you as a if we

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do not communicate with our
clients, was, know, broker, we

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lose them.

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It's just that simple.

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And so that was the very first
thing that we had to fix was how

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and when and how fast we
communicated with people.

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And then from there, we started to
kind of address other needs that

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were you know all the layers all
the layers of the onion back and

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you start seeing you're like oh
man and so one thing i want to

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point out is what michelle
referenced there all those things

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if you don't know what the vip
club is it's a once a month we

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send out a completely done for you
newsletter with a kick-ass article

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in it to your database on your
behalf, branded to you.

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You have the ability to put videos
inside of it.

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You have the ability to customize
it however you like.

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You can put call to action, book
to your calendar, social proof,

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reviews.

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And the way we get engagement is

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people enter a contest because
you're given really good prizes,

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anywhere from a $25 gift card up
to $1,000 gas cards.

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And so that gets people entered
into a contest and then they

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answer questions and engagement.

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So there's to you, the broker on

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the outside looking in, you're
like, oh, it's a newsletter with a

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contest with blah, blah, blah.

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But to run a business behind, and

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a lot of people don't realize
this, there's a lot of moving

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parts.

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You're dealing with software,

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human beings, databases, brokers
who aren't tech savvy uh sales

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support team on our side like
there's a lot of moving parts okay

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so you understood the support
thing we weren't getting back in a

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timely fashion on the support side
what was the next thing you saw

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honestly the first six months were
just fixing things so i just i

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really just took a deep dive into
our data and cleaning up the data

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so that it was something, if we're
going to provide stats, we needed

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to be able to depend on the data
that we had.

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And then just from there,
identifying, just from working

248
00:09:55,873 --> 00:09:57,917
within the tickets, I'm like, oh,
here's another issue I see.

249
00:09:57,917 --> 00:09:59,296
I don't like this process.

250
00:09:59,296 --> 00:10:03,985
So then from there, it was

251
00:10:03,985 --> 00:10:08,828
building processes so that, you
know, if someone wanted to change

252
00:10:08,828 --> 00:10:10,154
their banner, here's the process.

253
00:10:10,154 --> 00:10:11,122
Like, it's quick now.

254
00:10:11,122 --> 00:10:13,740
Like, it's in and out within a
couple hours now.

255
00:10:13,740 --> 00:10:17,008
Whereas before, you know, people
would sit and not know if their

256
00:10:17,008 --> 00:10:17,920
banner was updated.

257
00:10:17,920 --> 00:10:19,592
Now, you know, there's that

258
00:10:19,592 --> 00:10:22,465
quality assurance part of it that
was also lacking.

259
00:10:22,465 --> 00:10:25,656
So now people have to approve
their banners before we can

260
00:10:25,656 --> 00:10:27,480
actually send out their campaigns.

261
00:10:27,480 --> 00:10:29,974
And the thing is, the way I kind

262
00:10:29,974 --> 00:10:33,560
of looked at it was, we have a
huge responsibility, we are going

263
00:10:33,560 --> 00:10:35,053
into people's databases on a
monthly basis.

264
00:10:35,053 --> 00:10:39,083
There's compliance that has to be
adhered to, like, especially if

265
00:10:39,083 --> 00:10:41,994
you're in Ontario as a broker as
realtors they have certain

266
00:10:41,994 --> 00:10:44,771
compliance that they have to
adhere to as well as we're

267
00:10:44,771 --> 00:10:49,431
representing them we are literally
pretending to be them and so we

268
00:10:49,431 --> 00:10:54,314
had to make sure that what we were
sending out was 100 accurate was

269
00:10:54,314 --> 00:10:56,510
exactly the way they want it to
look.

270
00:10:56,610 --> 00:10:58,949
And, you know, it was educational
and high quality.

271
00:10:58,949 --> 00:11:02,388
And so the things that we fixed
were billing issues, you know,

272
00:11:02,388 --> 00:11:05,698
banner issues, processes, who does
what, you know, and we clean on

273
00:11:05,698 --> 00:11:09,834
the backend side, our developer
had to put in place a lot of

274
00:11:09,834 --> 00:11:13,255
different code to be able to make
sure that certain issues wouldn't

275
00:11:13,255 --> 00:11:17,650
happen again or mistakes that were
being made in our end wouldn't

276
00:11:17,650 --> 00:11:22,060
happen again in the future because
now we have a process for

277
00:11:22,060 --> 00:11:22,270
everything.

278
00:11:22,270 --> 00:11:24,224
And so things are always double

279
00:11:24,224 --> 00:11:26,258
checked again because we are going
into people's databases.

280
00:11:26,258 --> 00:11:29,578
So everything has to be perfect.

281
00:11:29,578 --> 00:11:31,732
And very rarely is it ever not

282
00:11:31,732 --> 00:11:35,903
because it's very important that
we get it right every single

283
00:11:35,903 --> 00:11:36,225
month.

284
00:11:36,225 --> 00:11:37,191
So your attention to detail,

285
00:11:37,191 --> 00:11:40,055
everything you just said there, I
always simplify things.

286
00:11:40,055 --> 00:11:42,481
I go attention to detail.

287
00:11:42,481 --> 00:11:45,514
I go you saw a support I go you

288
00:11:45,614 --> 00:11:47,637
saw a support problem.

289
00:11:47,637 --> 00:11:49,761
You came in and fixed it.

290
00:11:49,761 --> 00:11:52,311
Turn around time on Then support.

291
00:11:52,411 --> 00:11:55,966
you saw an attention you problem,

292
00:11:55,866 --> 00:11:57,979
came in and fixed Turn around it.

293
00:11:57,979 --> 00:11:58,825
time on support.

294
00:11:58,825 --> 00:12:01,531
Then you saw an attention to
detail problem.

295
00:12:01,531 --> 00:12:04,025
And you said, we need to be better
than this.

296
00:12:04,025 --> 00:12:06,070
You need to come in here.

297
00:12:06,070 --> 00:12:09,445
And so those of you, if you're not

298
00:12:09,445 --> 00:12:14,223
using the service or if you are,
like there's a lot of work that

299
00:12:14,223 --> 00:12:17,781
goes into making sure your
campaigns go out and they're like

300
00:12:17,781 --> 00:12:22,096
tip top shape, like they should
be, like you thought they were

301
00:12:21,996 --> 00:12:26,112
going to be we like, I hope you
can feel it through this podcast,

302
00:12:26,112 --> 00:12:28,965
how much we care about getting
that right.

303
00:12:28,965 --> 00:12:32,916
And that wasn't until Michelle
came along and recognized it

304
00:12:33,016 --> 00:12:34,788
because she's an agent herself.

305
00:12:34,888 --> 00:12:36,923
And she's like, this needs to be

306
00:12:36,923 --> 00:12:37,471
right.

307
00:12:37,471 --> 00:12:40,030
We're doing this on behalf of

308
00:12:40,030 --> 00:12:42,500
hundreds and hundreds and hundreds
of mortgage agents and brokers.

309
00:12:43,060 --> 00:12:44,615
Like, oh, my God, we need to get
this right.

310
00:12:44,462 --> 00:12:44,785
And we weren't.

311
00:12:44,623 --> 00:12:44,962
We were hit or miss.

312
00:12:44,920 --> 00:12:45,251
It was hit or miss.

313
00:12:45,143 --> 00:12:46,592
And so now 100% confident that we

314
00:12:46,592 --> 00:12:47,135
got that right.

315
00:12:47,135 --> 00:12:49,242
So support, attention oh, my to

316
00:12:49,342 --> 00:12:49,681
detail.

317
00:12:49,581 --> 00:12:50,940
Was there something else that was

318
00:12:50,940 --> 00:12:53,978
standing out when you came in and
did your six month where you saw

319
00:12:53,978 --> 00:12:56,525
what we were doing?
I think just just cleaning up the

320
00:12:56,525 --> 00:12:57,989
feel of it as well.

321
00:12:57,989 --> 00:12:59,885
Refreshing the branding on the

322
00:12:59,885 --> 00:13:00,229
newsletter.

323
00:13:00,229 --> 00:13:02,297
Like the brokering community is

324
00:13:02,297 --> 00:13:02,642
small.

325
00:13:02,642 --> 00:13:03,667
Everyone knows everyone, although

326
00:13:03,667 --> 00:13:04,847
there's thousands of us across
Canada.

327
00:13:04,847 --> 00:13:06,478
We all know everyone.

328
00:13:06,478 --> 00:13:08,352
So I wanted to make sure it was

329
00:13:08,352 --> 00:13:10,975
something that I could be proud
of.

330
00:13:10,975 --> 00:13:16,163
If I see people out at, you know,
events and conferences, I need to

331
00:13:16,163 --> 00:13:19,769
feel proud of this product and the
service that we have.

332
00:13:19,769 --> 00:13:22,103
And so 100%, we've been like
working on templates, we've been

333
00:13:22,103 --> 00:13:25,391
working on, you know, the ability
for people to modify and things

334
00:13:25,391 --> 00:13:27,617
that they can do, which we'll dive
into later.

335
00:13:27,617 --> 00:13:30,773
But I would say the first nine
months, quite honestly, was just

336
00:13:30,773 --> 00:13:32,447
simply fixing the foundation from
a technical standpoint, making

337
00:13:32,447 --> 00:13:37,290
sure that everything functions the
way we say it's going to function,

338
00:13:26,774 --> 00:13:39,735
you know, better communication, or
improving the client facing

339
00:13:39,735 --> 00:13:41,841
dashboard so that people have
access to not just their campaign,

340
00:13:41,841 --> 00:13:44,060
but social media stuff, which
again, we can dive into that

341
00:13:45,380 --> 00:13:45,484
later.

342
00:13:45,484 --> 00:13:48,196
But it was just really about

343
00:13:48,196 --> 00:13:52,136
building the foundation so that
everything works as we are telling

344
00:13:52,136 --> 00:13:55,078
people it's going to work.

345
00:13:55,078 --> 00:13:57,490
And then putting like a fresh look

346
00:13:57,490 --> 00:13:58,010
at it.

347
00:13:58,010 --> 00:14:00,743
And again, I have a as an agent,

348
00:14:00,743 --> 00:14:02,847
my perspective is when we're
mining our database, we want to be

349
00:14:02,847 --> 00:14:06,408
informative, yet be able to kind
of speak in a way that is maybe

350
00:14:06,508 --> 00:14:08,846
going to generate leads as well.

351
00:14:08,846 --> 00:14:11,430
So the content had to match what

352
00:14:11,430 --> 00:14:13,967
is currently happening in the
market that particular month.

353
00:14:13,967 --> 00:14:18,495
Although we kind of plan our
articles for the year, whatever is

354
00:14:18,495 --> 00:14:20,805
happening that month or is
trending or is being talked about,

355
00:14:20,705 --> 00:14:23,607
the articles will shift gears and
be more about that.

356
00:14:23,607 --> 00:14:25,620
Whatever is more relevant.

357
00:14:26,060 --> 00:14:26,446
relevant.

358
00:14:26,546 --> 00:14:27,241
Yeah.

359
00:14:27,141 --> 00:14:27,372
Yeah.

360
00:14:27,372 --> 00:14:27,681
More.

361
00:14:27,681 --> 00:14:28,839
Build the foundation.

362
00:14:28,839 --> 00:14:31,540
Now we're good to go.

363
00:14:31,800 --> 00:14:33,780
So let's switch gears a little

364
00:14:33,780 --> 00:14:33,945
here.

365
00:14:33,945 --> 00:14:35,320
I believe email marketing is the

366
00:14:35,900 --> 00:14:40,540
most number one underutilized tool
as a mortgage broker in our

367
00:14:40,540 --> 00:14:40,687
industry.

368
00:14:40,687 --> 00:14:42,831
I think most of us have fallen

369
00:14:42,831 --> 00:14:44,547
asleep at the wheel.

370
00:14:44,547 --> 00:14:46,464
We don't understand the power of

371
00:14:46,464 --> 00:14:49,163
owning that list and what you can
get from that list.

372
00:14:49,163 --> 00:14:53,260
can So what are your thoughts on
that, on email marketing versus

373
00:14:53,260 --> 00:14:55,580
other mediums?
Where do you stand on that?

374
00:14:55,580 --> 00:14:59,662
So I think all of it is important
and all of it has a specific on

375
00:14:59,562 --> 00:15:01,027
email marketing versus other
function.

376
00:15:01,027 --> 00:15:03,209
mediums?
Where do you stand on that?

377
00:15:03,209 --> 00:15:06,482
So I think all of it is important
and all of it has a specific

378
00:15:06,482 --> 00:15:06,618
function.

379
00:15:06,618 --> 00:15:08,459
Social media obviously is going to

380
00:15:08,459 --> 00:15:11,750
be really important to get your
face out there.

381
00:15:11,750 --> 00:15:17,082
That's how you can maybe make new
connections with other people.

382
00:15:17,082 --> 00:15:19,300
However, you don't really own your
social media.

383
00:15:19,300 --> 00:15:22,542
You own your database and you own
your emails.

384
00:15:22,542 --> 00:15:25,442
That is something that you do have
control over.

385
00:15:25,442 --> 00:15:29,630
Email marketing to me and like
what VIP to me really represents

386
00:15:29,630 --> 00:15:34,594
is our ability to reach our
clients in our database on a

387
00:15:34,594 --> 00:15:39,946
monthly basis in a fun because
there's only so much one can do to

388
00:15:39,946 --> 00:15:41,534
make mortgages seem interesting.

389
00:15:41,534 --> 00:15:44,796
There's only so much we can talk

390
00:15:44,796 --> 00:15:45,325
about.

391
00:15:45,325 --> 00:15:47,688
So we need something else that's

392
00:15:47,688 --> 00:15:51,434
going to be engaging and have
people actually wanting to open

393
00:15:51,434 --> 00:15:52,500
your email.

394
00:15:52,500 --> 00:15:54,222
So that was number one.

395
00:15:54,222 --> 00:15:58,549
So why email marketing is a little
bit better is because we get into

396
00:15:58,549 --> 00:16:02,980
people's inboxes every single
month in a fun and engaging way.

397
00:16:02,980 --> 00:16:04,849
We teach them something,
hopefully, but then the engagement

398
00:16:04,665 --> 00:16:04,813
from the contest marketing portion
of it allows you to have that

399
00:16:04,766 --> 00:16:05,000
personal connection on a monthly
basis.

400
00:16:04,889 --> 00:16:11,668
So on social media, to have that
personal connection, maybe in your

401
00:16:11,646 --> 00:16:12,482
stories, someone's able to send
you a private DM.

402
00:16:12,482 --> 00:16:13,780
Whereas with our marketing
campaign, because of the way the

403
00:16:13,780 --> 00:16:14,989
contest someone's works, able to
send you a private Whereas DM.

404
00:16:14,904 --> 00:16:16,272
with our marketing campaign,
because of the way the contest

405
00:16:16,272 --> 00:16:21,544
works, someone has to, in order to
enter the contest, they have to

406
00:16:21,444 --> 00:16:22,239
answer a question.

407
00:16:22,239 --> 00:16:24,714
And that question is between you

408
00:16:24,614 --> 00:16:26,719
and your client that's in your
database.

409
00:16:26,719 --> 00:16:32,706
And the questions ideally are
posed in a way that are going to

410
00:16:32,706 --> 00:16:39,331
be not just a one word answer, but
more something trying to draw a

411
00:16:39,331 --> 00:16:40,901
conversation from the person.

412
00:16:40,901 --> 00:16:42,993
That particular piece is what

413
00:16:42,993 --> 00:16:48,120
allows you to have that personal
connection with your database on a

414
00:16:48,380 --> 00:16:49,095
monthly basis.

415
00:16:49,095 --> 00:16:50,560
And some people are really great

416
00:16:50,460 --> 00:16:52,800
with their questions and ask
things that are very personal.

417
00:16:52,800 --> 00:16:56,155
And they get very personal
responses back from people, I see

418
00:16:56,055 --> 00:16:56,428
the responses.

419
00:16:56,428 --> 00:16:58,714
And it allows you to really grow

420
00:16:58,714 --> 00:17:01,022
that relationship with your
database from like a personal

421
00:17:01,022 --> 00:17:01,261
standpoint.

422
00:17:01,261 --> 00:17:04,207
And, you know, as we know, people

423
00:17:04,207 --> 00:17:07,074
do business with people they know,
like and trust.

424
00:17:07,174 --> 00:17:10,550
So on a monthly basis, you're
solidifying that relationship

425
00:17:10,550 --> 00:17:12,252
through personal interaction.

426
00:17:12,252 --> 00:17:13,388
That's not social media related.

427
00:17:13,388 --> 00:17:17,955
So that to me is why VIP is so
successful is that piece right

428
00:17:17,955 --> 00:17:18,260
there.

429
00:17:18,260 --> 00:17:19,976
Yeah, I agree.

430
00:17:19,876 --> 00:17:23,318
Giving out those contests, giving
a thousand dollar gift card for a

431
00:17:23,417 --> 00:17:24,497
gas, you know, gas card, we'll get
an email open.

432
00:17:24,484 --> 00:17:25,212
That's why we're around 44, 45%
open rates, which is over double

433
00:17:25,137 --> 00:17:25,425
the industry standard.

434
00:17:25,276 --> 00:17:26,736
And it's not the same old boring

435
00:17:26,736 --> 00:17:26,960
stuff.

436
00:17:26,960 --> 00:17:29,044
And so it's interesting though, we

437
00:17:29,044 --> 00:17:32,768
ask people questions in the VIP
club and they give you these

438
00:17:32,668 --> 00:17:33,179
personal answers.

439
00:17:33,179 --> 00:17:35,587
And I remember I used this service

440
00:17:35,587 --> 00:17:39,974
for many years, probably seven,
eight years in my own brokerage.

441
00:17:39,974 --> 00:17:41,302
And I'd get these responses back,
right?

442
00:17:41,302 --> 00:17:45,038
I would start knowing more about
my clients than I did about my

443
00:17:45,038 --> 00:17:48,921
friends because they were telling
me about their first dates.

444
00:17:48,921 --> 00:17:52,060
And because these were the
questions because I wanted to

445
00:17:52,060 --> 00:17:53,726
connect on a personal level.

446
00:17:53,726 --> 00:17:55,867
But the part that a lot of people

447
00:17:55,867 --> 00:17:59,846
are missing out on and a lot of
people listening to this who

448
00:17:59,846 --> 00:18:04,629
actually use the VIP club are
missing out on is it were has to

449
00:18:04,629 --> 00:18:05,529
come full circle.

450
00:18:05,529 --> 00:18:08,147
So someone enters the contest and

451
00:18:08,147 --> 00:18:09,865
they give you this awesome
response.

452
00:18:09,865 --> 00:18:13,290
You need to acknowledge the
response.

453
00:18:13,190 --> 00:18:15,046
It comes right in your inbox.

454
00:18:15,046 --> 00:18:16,975
It's just a quick reply back.

455
00:18:16,975 --> 00:18:17,755
However you do.

456
00:18:17,755 --> 00:18:21,696
By doing that, it shocks me how

457
00:18:21,696 --> 00:18:26,033
many people are always trying to
form relationships.

458
00:18:26,133 --> 00:18:28,969
And they're out on social media
starting from scratch, from cold,

459
00:18:28,969 --> 00:18:34,535
starting to get these people to
pay attention to their posts and

460
00:18:34,535 --> 00:18:36,011
getting comments and likes.

461
00:18:36,011 --> 00:18:37,837
And yet you have these people

462
00:18:37,937 --> 00:18:40,475
answering very personal questions
over here, coming right into your

463
00:18:40,575 --> 00:18:42,813
inbox, and you're not bringing it
full circle.

464
00:18:42,813 --> 00:18:46,984
You're not closing the loop on
that and continuing on with that

465
00:18:46,984 --> 00:18:47,229
engagement.

466
00:18:47,229 --> 00:18:49,756
So part of that broker is just not

467
00:18:49,756 --> 00:18:52,632
You're not not connecting the two.

468
00:18:52,632 --> 00:18:53,940
And the other part is us not

469
00:18:53,940 --> 00:18:56,500
educating them and showing them
you need to go do this.

470
00:18:56,500 --> 00:18:59,710
So we're going to fix that.

471
00:18:59,610 --> 00:19:00,890
What do we have?

472
00:19:00,890 --> 00:19:05,655
What have you and I decided to do?
We are going to do a webinar

473
00:19:05,655 --> 00:19:05,928
series.

474
00:19:05,928 --> 00:19:07,265
So monthly, we are going to get

475
00:19:07,265 --> 00:19:08,902
together and we're going to
highlight.

476
00:19:08,902 --> 00:19:12,183
We're going to do a better job of
showcasing just all the different

477
00:19:12,183 --> 00:19:13,782
things that you can actually do
with your email campaign.

478
00:19:13,782 --> 00:19:15,840
I don't think most people realize
how much they can customize this

479
00:19:15,840 --> 00:19:18,349
and how much they can inject their
own things like video, you know,

480
00:19:18,349 --> 00:19:08,507
testimonials, their own like copy
basically into these campaigns on

481
00:19:20,397 --> 00:19:21,424
a monthly basis.

482
00:19:21,424 --> 00:19:24,320
So we're going to teach people how

483
00:19:24,320 --> 00:19:26,791
to really utilize the service so
that they're getting a better

484
00:19:26,791 --> 00:19:28,227
return on investment.

485
00:19:28,127 --> 00:19:29,520
And just also highlight some of

486
00:19:29,600 --> 00:19:34,012
the things that our top brokers
are doing, because we say our open

487
00:19:33,912 --> 00:19:35,936
rate is around 40 to 45%.

488
00:19:35,936 --> 00:19:38,496
But we have brokers who are like

489
00:19:38,496 --> 00:19:39,284
around 55, 60%.

490
00:19:39,284 --> 00:19:41,580
And we have engagement, which is,

491
00:19:41,680 --> 00:19:44,003
you know, where someone is
actually clicking and having a

492
00:19:44,003 --> 00:19:44,679
conversation with you.

493
00:19:44,679 --> 00:19:46,596
So yes, we're getting everyone to

494
00:19:46,596 --> 00:19:47,250
open the emails.

495
00:19:47,250 --> 00:19:49,932
But what's really important is the

496
00:19:49,932 --> 00:19:50,621
engagement piece.

497
00:19:50,521 --> 00:19:52,564
And that's the part where our

498
00:19:52,564 --> 00:19:54,355
people are talking with their
database.

499
00:19:54,355 --> 00:19:57,360
And that's hovering around 20%,
anywhere from 14 to 20% just

500
00:19:57,360 --> 00:19:59,851
depends really honestly on the
size of the database.

501
00:19:59,851 --> 00:20:03,236
And that's hovering around 20%,
anywhere from 14 to 20%.

502
00:20:03,236 --> 00:20:05,678
Just depends really honestly on
the size of the database.

503
00:20:05,678 --> 00:20:08,142
But we're also going to teach
people how to grow your list

504
00:20:08,142 --> 00:20:11,289
because the more successful you
are at growing your list and your

505
00:20:11,289 --> 00:20:14,029
database, the more successful we
are because you're going to want

506
00:20:14,029 --> 00:20:16,671
to continue to use our service.

507
00:20:16,571 --> 00:20:16,987
Love it.

508
00:20:16,987 --> 00:20:17,568
Love it.

509
00:20:17,568 --> 00:20:20,560
Yeah, we decided, we said this is

510
00:20:21,860 --> 00:20:23,460
something I've been wanting to do
for a while.

511
00:20:23,460 --> 00:20:25,614
I just never got to it.

512
00:20:25,614 --> 00:20:27,400
And now me and Michelle are going

513
00:20:27,400 --> 00:20:28,362
to do that.

514
00:20:28,362 --> 00:20:30,543
So once a month, 30 minutes, call

515
00:20:30,543 --> 00:20:32,060
the webinar series.

516
00:20:32,060 --> 00:20:32,480
Sure.

517
00:20:32,480 --> 00:20:34,895
We're going to come in and
educate.

518
00:20:34,895 --> 00:20:40,346
We're going to show you best
practices of other top brokers.

519
00:20:40,346 --> 00:20:43,416
And then Michelle's going to
actually physically show you, go

520
00:20:43,516 --> 00:20:46,964
into the account, show you in the
portal, click here, do this, do

521
00:20:46,964 --> 00:20:47,442
this.

522
00:20:47,442 --> 00:20:49,284
This is why you do this.

523
00:20:49,284 --> 00:20:50,580
We're super excited.

524
00:20:52,020 --> 00:20:54,148
That'll be a library of best

525
00:20:54,148 --> 00:20:56,276
practices we're going to build up.

526
00:20:56,276 --> 00:20:58,657
It'll let you get way more open

527
00:20:58,657 --> 00:21:02,407
rates and higher open rates, more
engagement out of your database.

528
00:21:02,407 --> 00:21:03,449
We're super excited.

529
00:21:03,449 --> 00:21:04,903
Here's the thing.

530
00:21:04,803 --> 00:21:07,407
Email marketing is not dead.

531
00:21:07,407 --> 00:21:08,992
It's just not being done right.

532
00:21:08,992 --> 00:21:12,555
And most of you who are staying in
touch with your database, you're

533
00:21:12,555 --> 00:21:15,453
sending the same old boring shit
that your network sends you, your

534
00:21:15,453 --> 00:21:16,644
brokerage gives you.

535
00:21:16,644 --> 00:21:18,578
And it's like the blah, blah,

536
00:21:18,578 --> 00:21:21,227
blah, fluffy, fluffy, fluffy, same
old boring stuff.

537
00:21:21,227 --> 00:21:23,234
And I fall asleep before I even
get to the second paragraph.

538
00:21:23,220 --> 00:21:23,821
And there's no engagement.

539
00:21:23,744 --> 00:21:24,901
So we've cracked the code on it.

540
00:21:24,986 --> 00:21:26,889
We've done a really good job of
cracking the code on how to get

541
00:21:26,889 --> 00:21:27,932
engagement from your database.

542
00:21:27,932 --> 00:21:29,895
What we haven't done a good job at

543
00:21:29,895 --> 00:21:33,709
is explaining to you exactly how
to get the most out of that.

544
00:21:33,709 --> 00:21:36,432
The blueprint on how to crack the
code.

545
00:21:36,432 --> 00:21:39,091
We've given you pieces of it with
the service, but we haven't

546
00:21:39,091 --> 00:21:40,659
actually held your hand and showed
you.

547
00:21:40,659 --> 00:21:41,892
We're going to change that.

548
00:21:41,892 --> 00:21:43,754
we haven't actually held your hand

549
00:21:43,754 --> 00:21:45,839
and showed you we're going to
change that so we're super super

550
00:21:45,739 --> 00:21:48,345
super proud of that um okay let's
shift gears off of that let's

551
00:21:48,345 --> 00:21:51,675
shift gears off of why the vip
club so awesome stop talking about

552
00:21:51,675 --> 00:21:54,184
that um we were built on it is a
proprietary software that was

553
00:21:54,184 --> 00:21:58,160
built on top of mailchimp and so
early on MailChimp was free for

554
00:21:58,400 --> 00:22:01,119
your first, I think, thousand
contacts that you see to upload

555
00:22:01,219 --> 00:22:02,048
your database to MailChimp.

556
00:22:02,148 --> 00:22:02,977
It's your MailChimp account.

557
00:22:02,977 --> 00:22:10,085
We were built on top of it.

558
00:22:10,085 --> 00:22:10,808
And then MailChimp started to

559
00:22:10,782 --> 00:22:11,610
raise the prices.

560
00:22:11,610 --> 00:22:12,525
And they started just going, hey,

561
00:22:12,525 --> 00:22:13,161
now we want 20.

562
00:22:13,135 --> 00:22:13,945
Now we want 30.

563
00:22:14,020 --> 00:22:17,593
Now we want $70, whatever that is,
based on the number of contacts.

564
00:22:17,693 --> 00:22:20,436
So our clients would foot the bill
for MailChimp.

565
00:22:20,436 --> 00:22:22,306
And we said, this isn't right.

566
00:22:22,306 --> 00:22:23,756
We need to get full control.

567
00:22:23,756 --> 00:22:26,768
So MailChimp just can't pull the
plug on us.

568
00:22:26,768 --> 00:22:29,709
And we need to take that cost off
your play.

569
00:22:29,709 --> 00:22:31,944
So what were we planning to do
there?

570
00:22:32,044 --> 00:22:34,297
I know what we're planning to do.

571
00:22:34,297 --> 00:22:35,909
I want to hear in your words.

572
00:22:35,909 --> 00:22:39,951
And where are we at on that?
So we are in the end of beta

573
00:22:39,951 --> 00:22:40,812
testing broker mail.

574
00:22:40,812 --> 00:22:42,912
So broker mail is the new

575
00:22:42,912 --> 00:22:43,140
platform.

576
00:22:43,140 --> 00:22:44,565
So for anyone that wishes to move

577
00:22:44,565 --> 00:22:48,966
over, so this is really great for
people who are paying for

578
00:22:48,966 --> 00:22:49,675
MailChimp currently.

579
00:22:49,675 --> 00:22:52,613
We can, with the click of a

580
00:22:52,613 --> 00:22:55,768
button, move you over to a new
platform and it would be

581
00:22:55,768 --> 00:22:57,037
completely free for you.

582
00:22:56,937 --> 00:22:58,573
We're picking up the cost.

583
00:22:58,573 --> 00:22:59,853
Like it's not free.

584
00:22:59,753 --> 00:23:01,827
Free for that, not free for us.

585
00:23:01,827 --> 00:23:03,836
Free for that, not free for us.

586
00:23:03,836 --> 00:23:06,236
Yeah, yeah.

587
00:23:06,236 --> 00:23:07,160
We're paying for it.

588
00:23:07,113 --> 00:23:07,313
Okay.

589
00:23:07,265 --> 00:23:08,113
Yeah, it's quite a bit.

590
00:23:08,104 --> 00:23:09,218
But what's great about it is there

591
00:23:09,209 --> 00:23:10,810
are some little features that are
going to be available over there

592
00:23:10,810 --> 00:23:11,648
that are not available on
MailChimp.

593
00:23:11,648 --> 00:23:15,006
On the broker side, I'd like to be
able to add periodically some

594
00:23:15,006 --> 00:23:15,545
economic updates.

595
00:23:15,545 --> 00:23:17,612
So there's like a little couple

596
00:23:17,612 --> 00:23:21,980
little extra spots that we can add
different pieces of content that

597
00:23:21,980 --> 00:23:24,415
are more graphics, or like images.

598
00:23:24,515 --> 00:23:27,456
Broker mail, for those who are

599
00:23:27,456 --> 00:23:29,723
connected with Strategy Hub, and
you're a Strategy Hub elite

600
00:23:29,723 --> 00:23:32,278
member, you actually then can also
have access to BrokerMail to do

601
00:23:32,278 --> 00:23:34,161
your own mailouts as well.

602
00:23:34,161 --> 00:23:35,347
So that's another feature.

603
00:23:35,347 --> 00:23:38,472
To build your own drip campaign,
To build your own drip campaign,

604
00:23:38,572 --> 00:23:40,441
your own one-off Bank of Canada
thing.

605
00:23:40,441 --> 00:23:44,017
So you can house your database and
all your marketing efforts in

606
00:23:44,017 --> 00:23:45,041
BrokerMail, which is what we
built.

607
00:23:45,041 --> 00:23:46,134
Yeah, exactly.

608
00:23:46,134 --> 00:23:48,316
And it's a really like,'s um the

609
00:23:48,316 --> 00:23:53,007
look and feel of it is really nice
it's very clean um what i use it's

610
00:23:53,007 --> 00:23:57,480
it's what i use to any of you if
you're getting emails from me i

611
00:23:57,480 --> 00:24:00,493
use broker mail that's what i do
yeah yeah and it just has less

612
00:24:00,493 --> 00:24:02,720
glitches um we actually like vip
marketing is actually i believe

613
00:24:03,600 --> 00:24:05,392
the eighth largest account with
MailChimp worldwide.

614
00:24:05,392 --> 00:24:09,134
That is how many emails we send on
a monthly basis.

615
00:24:09,134 --> 00:24:09,680
yeah basis.

616
00:24:10,440 --> 00:24:10,840
We're huge.

617
00:24:10,840 --> 00:24:14,206
But despite that, our clients,
some people have really large

618
00:24:14,206 --> 00:24:16,434
MailChimp bills on a monthly
basis.

619
00:24:16,434 --> 00:24:20,191
And so we need this to be
affordable for people so that

620
00:24:20,191 --> 00:24:21,431
they'll want to continue using the
service.

621
00:24:21,431 --> 00:24:27,216
And so this is a really great
option for people who want to make

622
00:24:27,216 --> 00:24:27,498
the switch.

623
00:24:27,498 --> 00:24:28,920
Some people won't because they

624
00:24:29,140 --> 00:24:30,420
have a whole bunch of other stuff.

625
00:24:29,140 --> 00:24:30,266
It's a business expense for them

626
00:24:30,266 --> 00:24:33,040
and they might stay over at
MailChimp and that's okay.

627
00:24:32,903 --> 00:24:35,014
We can, it's business as usual for
them.

628
00:24:35,014 --> 00:24:38,514
But any new customer coming on, we
automatically are setting them up

629
00:24:38,514 --> 00:24:39,179
over at BrokerMail.

630
00:24:39,179 --> 00:24:41,400
And then we are going to open it

631
00:24:41,840 --> 00:24:42,830
up to everyone.

632
00:24:42,830 --> 00:24:46,033
We just wanted to beta test for a

633
00:24:46,033 --> 00:24:51,895
few months with, you know, 50 or
so people just to make sure that

634
00:24:51,895 --> 00:24:53,400
we didn't have any glitches.

635
00:24:53,400 --> 00:24:57,154
And if anything came up that we

636
00:24:57,054 --> 00:25:02,891
were able to address it on a
smaller scale versus a ton of

637
00:25:02,991 --> 00:25:03,301
people.

638
00:25:03,201 --> 00:25:05,217
So are you comfortable with where

639
00:25:05,217 --> 00:25:08,960
we're with where we're at on that
transition over broker mail?

640
00:25:08,960 --> 00:25:09,074
Yes.

641
00:25:09,074 --> 00:25:09,188
Yes.

642
00:25:09,188 --> 00:25:11,980
We, Phil, there's just one more
month where Phil...

643
00:25:11,980 --> 00:25:13,635
Phil's our developer, by the way.

644
00:25:13,633 --> 00:25:13,635
Yeah, Phil, we have some new

645
00:25:13,633 --> 00:25:16,883
things coming in that are going to
be new features for our clients.

646
00:25:16,883 --> 00:25:19,440
Those won't be live until the
September campaign.

647
00:25:19,440 --> 00:25:24,784
So I do want to have one more
month of those particular features

648
00:25:24,784 --> 00:25:28,813
to make sure that we are solid and
then we can fully open it up to

649
00:25:28,813 --> 00:25:28,932
everyone.

650
00:25:28,932 --> 00:25:29,231
Love it.

651
00:25:29,231 --> 00:25:30,246
I hope it's coming through the
podcast here.

652
00:25:30,246 --> 00:25:30,844
You're listening, you're watching.

653
00:25:30,844 --> 00:25:32,619
I hope you're feeling something.

654
00:25:32,619 --> 00:25:35,451
What I mean by that is I hope
you're feeling the love.

655
00:25:35,451 --> 00:25:38,811
I hope you're feeling that the
effort and energy that we're

656
00:25:38,811 --> 00:25:45,180
putting on our end to reduce your
cost, get better open rates, more

657
00:25:48,640 --> 00:25:49,209
engagement, different angles to
market, stronger quality articles,

658
00:25:49,079 --> 00:25:49,360
more graphics, more timely
information.

659
00:25:34,868 --> 00:26:02,411
Like, I hope you feel that because
we were there, we're just an okay

660
00:26:02,411 --> 00:26:02,611
company.

661
00:26:02,588 --> 00:26:03,752
And we were coming along and

662
00:26:03,652 --> 00:26:04,325
people used it because the service
was good.

663
00:26:04,325 --> 00:26:05,460
Now we're on a next level.

664
00:26:05,460 --> 00:26:07,035
And that's not because of me.

665
00:26:06,935 --> 00:26:10,234
That's not because of Jason,
although it's more Jason than me.

666
00:26:10,234 --> 00:26:11,363
It's because of you.

667
00:26:11,363 --> 00:26:13,916
And so like, I just hope that's

668
00:26:13,916 --> 00:26:15,600
why I wanted you to have you on
the podcast.

669
00:26:15,600 --> 00:26:19,151
I wanted to let people know, like,
this is a real business and we're

670
00:26:19,251 --> 00:26:19,941
just getting started.

671
00:26:19,841 --> 00:26:21,912
And not a lot of people know about

672
00:26:21,912 --> 00:26:24,348
us, even though we have hundreds
and hundreds.

673
00:26:24,348 --> 00:26:27,494
And I don't know how many people
use the VIP club right now.

674
00:26:27,494 --> 00:26:29,614
Do you have an idea?
We're around 700 or 700.

675
00:26:29,614 --> 00:26:32,798
Okay, so we have 700 people
relying on us to market to their

676
00:26:32,798 --> 00:26:33,311
database.

677
00:26:33,311 --> 00:26:35,533
relying on us to market to their

678
00:26:35,533 --> 00:26:35,875
database.

679
00:26:35,875 --> 00:26:38,123
That's not a small, it's a million

680
00:26:38,123 --> 00:26:39,804
dollar company, right?
And we're a company, we're just

681
00:26:39,804 --> 00:26:40,302
getting started.

682
00:26:40,302 --> 00:26:41,907
But I wanted, that's the whole

683
00:26:41,807 --> 00:26:42,318
purpose of this.

684
00:26:42,318 --> 00:26:43,913
I want you to walk away going,

685
00:26:43,913 --> 00:26:46,020
okay, the money I'm spending, I'm
getting it.

686
00:26:46,480 --> 00:26:48,969
It's only going to get better.

687
00:26:48,969 --> 00:26:52,627
Or if you're not using the service

688
00:26:52,727 --> 00:26:55,946
going, wow, what I'm sending is
quite frankly, I'm getting it.

689
00:26:55,946 --> 00:26:57,800
It's only going to get better.

690
00:26:57,800 --> 00:26:59,300
Or if you're not using the service

691
00:26:59,900 --> 00:27:03,523
going, wow, what I'm sending is
quite frankly, I'm kind of

692
00:27:03,523 --> 00:27:06,448
embarrassed to even mention what
I'm sending compared to what

693
00:27:06,448 --> 00:27:08,336
you're talking about.

694
00:27:08,336 --> 00:27:10,600
And we're not going to get into

695
00:27:10,600 --> 00:27:14,480
all the bells and whistles we're
doing in the VIP club.

696
00:27:14,403 --> 00:27:16,075
We'd be here forever.

697
00:27:16,075 --> 00:27:20,157
We're not going to get into that

698
00:27:20,057 --> 00:27:20,825
on this thing.

699
00:27:20,825 --> 00:27:23,027
We're going to save that for

700
00:27:23,027 --> 00:27:24,189
webinars and stuff like that.

701
00:27:24,189 --> 00:27:27,407
But I just want you to feel love.

702
00:27:27,407 --> 00:27:32,145
I want you to know it's a living,
breathing thing with people behind

703
00:27:32,145 --> 00:27:35,693
the scene, busting their going
their ass, working crazy hours,

704
00:27:35,793 --> 00:27:41,122
meeting deadlines, having all the
stress on their shoulders.

705
00:27:41,022 --> 00:27:42,727
And that's you.

706
00:27:42,727 --> 00:27:45,535
And that's the team we've

707
00:27:45,535 --> 00:27:46,638
surrounded you with.

708
00:27:46,638 --> 00:27:49,142
And so that was the big purpose of

709
00:27:49,242 --> 00:27:49,776
this.

710
00:27:49,676 --> 00:27:51,879
And so I know Jason feels the same

711
00:27:51,879 --> 00:27:52,013
way.

712
00:27:52,013 --> 00:27:54,075
Jason, I'm just looking at you

713
00:27:54,075 --> 00:27:54,986
going, thank you, Michelle.

714
00:27:55,086 --> 00:27:57,721
Well, as much as I did take all

715
00:27:57,721 --> 00:28:01,303
the credit, like Helen, Jason's
son, who's like a super kid.

716
00:28:01,203 --> 00:28:04,380
as I did He's he's like incredibly
creative and has some really

717
00:28:04,380 --> 00:28:04,584
amazing ideas.

718
00:28:04,584 --> 00:28:05,760
So it's really been Helen and I

719
00:28:05,860 --> 00:28:07,160
that have done this jointly.

720
00:28:07,160 --> 00:28:09,050
So it's really been Kellen and I

721
00:28:09,050 --> 00:28:12,358
that have done on a monthly basis.

722
00:28:12,358 --> 00:28:13,785
But it's that the people behind it

723
00:28:13,885 --> 00:28:14,201
genuinely care.

724
00:28:14,201 --> 00:28:16,202
We like your success is our

725
00:28:16,102 --> 00:28:17,432
success, because if you're not
successful, you're going to leave

726
00:28:17,432 --> 00:28:17,549
us.

727
00:28:17,549 --> 00:28:18,680
So we need to make sure that we

728
00:28:20,220 --> 00:28:21,679
are making you successful.

729
00:28:21,779 --> 00:28:23,502
And that's what the webinar series

730
00:28:23,502 --> 00:28:25,234
is going to be about is how do we
help our agents utilize this

731
00:28:25,234 --> 00:28:29,369
better to be more successful?
And yeah, so maximum maximum ROI.

732
00:28:29,369 --> 00:28:30,327
Yeah, yeah.

733
00:28:30,427 --> 00:28:31,360
Love it.

734
00:28:31,780 --> 00:28:32,289
Well, I've ROI.

735
00:28:32,389 --> 00:28:35,012
I've got, I've got a list of all

736
00:28:34,912 --> 00:28:36,535
bunch of things I want to talk
about.

737
00:28:36,535 --> 00:28:41,140
And I didn't know where this was
going to go, but I also want to

738
00:28:41,200 --> 00:28:41,920
keep this at 30 minutes.

739
00:28:41,920 --> 00:28:42,766
We are at 30 minutes.

740
00:28:42,766 --> 00:28:44,106
And so I think we're good for now.

741
00:28:44,106 --> 00:28:45,404
So like I said, we could talk all

742
00:28:45,342 --> 00:28:47,393
day about this, but you and I have
a lot of passion about this.

743
00:28:47,230 --> 00:28:48,535
The average broker is just like,
okay, I get it.

744
00:28:48,535 --> 00:28:50,325
You guys are awesome and you love
what you do.

745
00:28:50,325 --> 00:28:51,586
And it's a great service.

746
00:28:51,586 --> 00:28:52,659
I'm sold good enough for me.

747
00:28:52,653 --> 00:28:55,177
And then they carry on to the next
thing in their business.

748
00:28:55,077 --> 00:28:55,667
And that's cool.

749
00:28:55,767 --> 00:28:57,200
That's actually what we want you

750
00:28:57,200 --> 00:28:57,672
to do.

751
00:28:57,672 --> 00:28:59,745
We want you to do that and leave

752
00:28:59,745 --> 00:29:01,042
this stuff to us.

753
00:29:01,042 --> 00:29:02,203
So Michelle, is there anything

754
00:29:02,203 --> 00:29:04,442
else that you want to say?
Anything else about what's coming

755
00:29:04,442 --> 00:29:09,006
in the pipeline or any last thing
you wanted to leave the listeners

756
00:28:56,610 --> 00:29:12,879
with before we go?
I would like to say like if anyone

757
00:29:12,879 --> 00:29:16,351
who's like left VIP, keep an eye
on us because we have, we've

758
00:29:16,351 --> 00:29:19,163
really turned the corner and the
quality is substantially better

759
00:29:19,163 --> 00:29:20,726
than it was in the past.

760
00:29:20,726 --> 00:29:23,008
And we have such great ideas that

761
00:29:22,908 --> 00:29:23,932
we're going to implement.

762
00:29:23,932 --> 00:29:26,601
It all takes time because there's

763
00:29:26,501 --> 00:29:27,786
beta testing that goes along with
everything.

764
00:29:27,786 --> 00:29:32,040
And but over the course of the
next six months, we have some

765
00:29:26,983 --> 00:29:37,501
really neat ideas and things and
improvements that we're going to

766
00:29:37,501 --> 00:29:40,440
make to the dashboard.

767
00:29:40,440 --> 00:29:42,605
And I really honestly, it's it's

768
00:29:42,605 --> 00:29:44,138
it's such a great service.

769
00:29:44,138 --> 00:30:07,440
It's such a great service.

770
00:30:07,440 --> 00:30:11,537
And for people who you can either
set it and forget it, or you can

771
00:30:11,537 --> 00:30:15,036
use this as part of your marketing
strategy, especially going into

772
00:30:15,036 --> 00:30:19,163
2025, considering that, you know,
2023 and 2024 kind of were slower

773
00:30:19,263 --> 00:30:19,911
for us as brokers.

774
00:30:19,911 --> 00:30:21,610
And if you're looking for like a

775
00:30:21,610 --> 00:30:25,280
unique way to really get new
business and you need help with it

776
00:30:25,280 --> 00:30:30,005
and you don't want to start from
the scratch and build everything

777
00:30:30,005 --> 00:30:35,402
yourself, well, we've built it for
you and you just reach out and it,

778
00:30:35,502 --> 00:30:37,958
you don't want to start from the
scratch and build everything

779
00:30:37,958 --> 00:30:38,141
yourself.

780
00:30:38,141 --> 00:30:40,057
Well, we've built it for you.

781
00:30:40,057 --> 00:30:42,849
And you just reach out and we get
you started.

782
00:30:42,849 --> 00:30:43,481
Love it.

783
00:30:43,481 --> 00:30:43,976
Love it.

784
00:30:43,876 --> 00:30:44,113
Okay.

785
00:30:44,113 --> 00:30:44,825
Well, much love.

786
00:30:44,825 --> 00:30:45,615
Michelle, appreciate it.

787
00:30:45,615 --> 00:30:47,275
I appreciate you taking time to do

788
00:30:47,375 --> 00:30:48,008
this.

789
00:30:47,908 --> 00:30:49,726
And for those of you listening, I

790
00:30:49,826 --> 00:30:51,149
hope you got something from there.

791
00:30:51,149 --> 00:30:52,356
Switched it up, interviewed

792
00:30:52,356 --> 00:30:53,283
someone today.

793
00:30:53,183 --> 00:30:54,671
I'm only going to throw these in

794
00:30:54,671 --> 00:30:57,068
there once in a blue moon.

795
00:30:57,068 --> 00:30:58,644
I just thought it was definitely

796
00:30:58,644 --> 00:30:58,803
warranted.

797
00:30:58,903 --> 00:31:00,023
And so Michelle, I appreciate you

798
00:31:00,023 --> 00:31:01,026
coming on for everyone else
listening.

799
00:31:00,926 --> 00:31:03,557
Hopefully you got some out of that
and peace out until next time.