One of the highest leverage things you can create is a short strategy video.
Record it once and use it everywhere.
Send it after a lead fills out a form. Use it after discovery calls. Share it with referral partners. Add it to your email marketing. Turn it into social media content.
Instead of explaining the same thing over and over again, create an asset that does the heavy lifting for you.
The best marketing assets are the ones you can use hundreds of times, not just once.