The Smarter Way To Attract Referral Partners

If I was still brokering today, I would not spend my time chasing referral partners.

I would let content do the heavy lifting first.

If I wanted more realtors, financial planners, or other referral partners, I would create content specifically for them and let the algorithm put it in front of the right people.

The goal is to attract relationships at scale instead of building every relationship one cold conversation at a time.