If your marketing avatar is first time home buyers in Ontario, say that.
If your avatar is business owners in BC and Alberta, say that too.
Too many brokers create content without clearly telling the audience and the algorithms who they're trying to serve.
The more consistently you talk to the same avatar, answer the same types of questions, and reinforce who you help, the easier it becomes for people and platforms to understand what you're known for.
Generic content gets generic results.
Specific content attracts specific people.