The goal is networking.
Every mortgage business is built on conversations, relationships, and connections.
Years ago, that meant attending events, meeting referral partners, and getting out into the community. Today, it might happen through social media, DMs, text messages, or phone calls.
The platform doesn't matter nearly as much as the activity.
I've never seen someone consistently network, build relationships, and stay connected with people without eventually seeing it show up in their business.
There is a direct correlation between the size of your network and the opportunities that come your way.