A lot of brokers think Instagram is all about posting reels.
It's not.
Instagram rewards three things: reels, stories, and conversations.
Reels help people discover you. Stories help people get to know you. DMs help build trust.
If you're only posting content but never interacting with people, you're missing one of the biggest pieces of the platform.
The brokers seeing the best results are not just creating content. They're building relationships.