If your marketing avatar is first time home buyers, your content can be incredibly simple.
Start with a question they're already asking.
For example: What's the difference between a deposit and a down payment?
Create a visual hook around the question. Add a strong audio hook in the first few seconds. Then simply answer it.
That's it.
One of the reasons this works so well is it eliminates a lot of the imposter syndrome around content creation.
You're not pretending to be an expert on everything.
You're answering questions you already know the answers to and helping the people you want to serve.