Most brokers know social media matters.
The problem is many of them keep putting it off.
Jennine knew for years that her social media wasn't helping her business. If someone landed on her page, they probably wouldn't have known she was a mortgage broker.
And if people can't quickly understand what you do, they're probably not reaching out to work with you.
She didn't love being on camera. She wasn't naturally drawn to content creation. But she recognized it was a gap in her business and decided to do something about it.
Sometimes growth doesn't come from learning a new strategy.
Sometimes it comes from fixing the thing you've been avoiding.
Jennine Yool has funded 53 deals in the first four months of the year and is on pace for $70 to $80 million in volume in 2026. Her success comes from building a boring mortgage business, focusing on consistency, systems, and execution while avoiding shiny object syndrome.
To watch the full YouTube episode, go to the link in bio.