Most brokers are sitting on opportunities they don't even know exist.
Not because they aren't working hard.
Because they aren't tracking the right information.
Looking back, Jennine says the one thing she would do differently is start collecting better data from day one.
Not a fancy CRM.
Not some complicated system.
Just clean, organized data.
Every client conversation, every property owned, every mortgage, every future opportunity.
The brokers who win over the next decade won't necessarily be the ones with the biggest databases.
They'll be the ones with the cleanest data.
Because once you have good data, you can identify opportunities, build better follow up systems, and use tools like AI to uncover insights that would have taken hours to find manually.
Good data isn't exciting.
But it might be one of the highest ROI activities in your business.
Jennine Yool has funded 53 deals in the first four months of the year and is on pace for $70 to $80 million in volume in 2026. Her success comes from building a boring mortgage business, focusing on consistency, systems, and execution while avoiding shiny object syndrome.
Watch the full YouTube episode through the link in bio.