Most brokers are trying to manage too many platforms at once.
Every platform has different algorithms, features, trends, and best practices. Before long, you're spread thin and not doing a great job on any of them.
Instead, pick one platform and go deep.
If that's Instagram, don't just focus on reels. Reels help new people discover you. Stories are where relationships are built.
Think of reels as billboards and stories as coffee conversations.
One gets attention. The other builds trust. You need both.