Shubham didn't choose first time homebuyers because it was a marketing strategy.
He chose them because he lived it.
When he and his family were buying their first home in Canada, they discovered how many people had no idea how to use tools like the FHSA, TFSA, and RRSP to get into the market.
That experience changed everything.
He realized there was a huge gap in financial education, so he built his content around helping first time buyers understand their options before they ever applied for a mortgage.
The best niche isn't always the most profitable.
Sometimes it's the one you genuinely care about helping.
Shubham Suri is a mortgage agent on Team Wiley who built a $15 million mortgage business in just 18 months after moving to Canada with no network, no social media presence, and no industry connections.
After arriving on a student visa in 2022, he started from scratch, using a part time sales job to build relationships and create opportunities. His story is proof that consistent prospecting, exceptional service, and relentless execution can outperform experience and a large network.
To watch the full episode, go to the link in bio.