If your avatar is first time home buyers, your content can be as simple as answering the questions they're already asking.
What's the difference between a down payment and a deposit?
That's a video.
Create a visual hook, hit record, and answer the question like you're talking to a client on the phone.
The goal isn't perfection. The goal is authenticity.
In fact, if you need a script to answer basic questions from your target audience, there's a good chance you haven't picked the right avatar.
The best content usually sounds less like a commercial and more like a real conversation.