We hide in tasks that feel productive because they’re comfortable.
They fill your calendar and make you feel busy, but they’re way below your pay grade.
Most brokers I talk to don’t like this work.
They just do it because it feels warm and familiar.
Meanwhile, the real work gets avoided.
Prospecting.
Following up.
Posting content.
Calling, texting, voice notes.
Those are the things that actually move the business, and they’re the ones people keep pushing off.
Busy work feels good.
Real work pays.