As part of your Mortgage Business Audit, review your entire email marketing system.
There are three things to check:
1. Is every contact in your master email list?
2. Is your drip campaign active and working properly?
3. Do you have a system for adding new email addresses every week?
Whether you automate it with your CRM, Zapier, or review your contacts manually, the goal is the same: don't let email addresses get lost.
The brokers with the strongest databases don't rely on memory. They build a process that keeps their email marketing machine growing week after week.