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The first thing I would do if I went back into brokering is pick one niche and go all in on it. Offset mortgages, cash damming, or reverse mortgages would probably be the three I’d look at because each has massive opportunity if you commit to it fully. The real advantage comes from becoming known for something specific.

One of the best parts about social media is you are not limited to the market around you. You can choose the exact type of client and business you actually want to build. The key is not forcing yourself into a niche just because it is available. Build around something you genuinely want to be known for.

There’s a dangerous shift happening in the mortgage industry. Stress used to be the conversation. Now burnout, exhaustion, and overwhelm have become the norm. We talk about how constant pressure is quietly becoming the baseline state for brokers and why so many people in the industry feel mentally and physically drained. D'Arcy Henneberry is a Certified NeuroChangeSolutions Consultant trained by Dr. Joe Dispenza and the President of MortgagePal, one of Canada’s leading national mortgage brokerages. He works with organizations and individuals on the neuroscience behind sustainable change, mindset, and performance. 📢 Subscribe to The Mortgage Game Podcast on YouTube and your favorite podcast platform. 🌎 For more info on Team Wiley, coaching, events, and more, go to the link in bio.

Most mortgage brokers are stressed because they’re trying to 2X their business… by doing 2X the work. That’s the trap. 👇 • Going from $100K → $200K usually means: “Do more opens. More calls. More grinding.” • Going from $100K → $500K? That requires a completely different way of thinking. You stop asking: “How do I work harder?” And start asking: “What are the 20% of activities creating 80% of my revenue?” That’s the game. A few things that hit hard this week: → Holding the line IS winning right now. If your volume is flat in this market, you’re probably actually working harder than ever. → Brokers used to make 110bps. Now many are averaging closer to 80bps. That means: $20M today ≠ $20M a few years ago. To make the same money now… You may need 30-40% more volume. So the answer isn’t: “Work 40% harder.” The answer is: Cut the fluff. The brokers winning right now are obsessed with: • Top referral partners • Database marketing • Weekly emails • Webinars • Social media • Fol…

The master drip is there to protect your business when life happens. When you are sick, busy, on vacation, or just not feeling it, the system keeps running. The key is staying ahead so your emails are already written and scheduled. That consistency is what keeps the machine moving even when you are not.

How we won a $1.1M uninsured purchase deal from RBC 👇 • First-time homebuyers • Limited monthly surplus cash flow • Average spending habits • Goal = reduce risk while maximizing flexibility + long-term savings Instead of forcing aggressive payments, we set them up with an offset mortgage strategy. Why it made sense 👇 • Kept their monthly cash flow comfortable • Gave them maximum flexibility • Reduced financial stress/risk • Created the opportunity to become mortgage-free 4 years faster • Potential savings of up to 4 years of mortgage payments The best part? The concept was actually simple once they saw the numbers. Using the calculator + the “How It Works” breakdown helped everything click for them. Another deal that was heading to RBC… saved. Happy clients. Even happier broker. 🔥 #teamwiley We're built different

Most people make social media harder than it needs to be. Instead of trying to post everywhere, just focus on one platform first. Learn how it works, build consistency, and understand how people interact there. Once that becomes easy, then expand.

Most people think stress ends when the workday ends. It doesn’t. This week on The Mortgage Game Podcast, joined by D’arcy Henneberry. We talk about how your body can stay stuck in stress long after the moment has passed and how your thoughts may be impacting your health more than you realize. One conversation about a mortgage broker replaying a client situation all night turned into a deeper discussion about stress, the subconscious mind, and rewiring the brain. D'Arcy Henneberry is a Certified NeuroChangeSolutions Consultant trained by Dr. Joe Dispenza and the President of MortgagePal, one of Canada’s leading national mortgage brokerages. He works with organizations and individuals on the neuroscience behind sustainable change, mindset, and performance. 📢 Subscribe to The Mortgage Game Podcast on YouTube and your favorite podcast platform. 🌎 For more info on Team Wiley, coaching, events, and more, go to the link in bio.

The Canadian mortgage industry is facing a full-blown mental health crisis, which most people don't even realize. What can actually be done about it? *** Enter D'Arcy Henneberry. In 2022, he gave up a successful mortgage business to become a NeuroChangeSolutions (NCS) Consultant. Why? Because stress has become so normalized that brokers no longer even say they're stressed. It's simply the baseline now, and that baseline is making people sick. In this video, D'Arcy introduces practical tools based on neuroscience to teach mortgage brokers to rewire their stress responses. These techniques allow brokers to better manage stress, rewire their brains, and in turn, positively change all areas of their life, including their business. Inside this video, you’ll learn: ✅ 3 steps to combat a stressful situation in 90 seconds. ✅ Practical tips that mortgage brokers can implement every day. ✅ Why and how stress impacts your mind and body. ✅ The science behind the stress response and how to int…

Most people think growing means doing more of the exact same work. More calls, more opens, more hours, more grinding. But eventually that approach just burns you out. Real growth comes from focusing harder on the highest leverage activities instead of simply doubling your effort. Don’t miss out on valuable insights. Check out my podcast for tips that can transform your business. Link in my bio.

Started Team Wiley because we saw the industry falling behind. Brokers were underserved. The coaching, mentoring, tools, and support just weren’t there anymore. After 12 years as an agent, I knew something had to change. We built Team Wiley to provide real value — so brokers never question what they’re getting. From our monthly fee, to our splits, to how we show up in the trenches every single day with our agents. We inspire each other to be better. We build tools that save time and make money. We coach, mentor, and help brokers build the business they actually want. 18 months in: 100+ brokers $1.4B in volume And we’re just getting started 🚀 #teamwiley. We're built different.

Most brokers already have a much bigger email list than they realize. Calendly, webinars, personal contacts, past emails, old databases, it is all sitting there waiting to be organized. Building your master list is one of the fastest ways to add fuel to your marketing. A couple hours of cleanup can turn into thousands of contacts you can consistently stay in front of.

A lot of brokers are beating themselves up because their business is not growing the way it used to. But this market is different. Deals are harder, expenses are higher, and the same volume takes way more effort than before. Sometimes holding the line and staying consistent is already a massive win. Don’t miss out on valuable insights. Check out my podcast for tips that can transform your business. Link in my bio.

🚨 We beat a BMO renewal… and it wasn’t even close 🚨 Not because of rate. Because of STRATEGY. The winning move? 👇 Offset mortgage + automated prepayment strategy. Here’s why it matters: • Every extra dollar works against your mortgage immediately • Even cash sitting for 1 day can reduce interest • Tax refunds, commissions, bonuses, savings = all working harder • Fully automated with the right lender setup • Big banks rarely explain this because it crushes interest profits This is what’s winning in today’s market. Every uninsured mortgage should be compared against an offset strategy. Period. Gone are the days of competing only on rate. If that’s your pitch as a broker, you’re already behind. Clients don’t just need a cheaper mortgage. They need a system that helps them get ahead faster. It’s not you vs the banks anymore. It’s understanding how to use the system properly. #teamwiley We're built different Link in bio to know more.

Choosing a marketing avatar does not mean you are saying no to everyone else. It just helps position you as the expert for a specific type of client. You can still decide who you want to work with once they get on a discovery call. The goal is clarity in your marketing, not limiting your business.

A lot of brokers think building a team automatically means building a bigger business. But mentoring people costs time, focus, energy, and money whether you realize it or not. That same energy could often be spent growing your own brand, improving your systems, and building a more profitable business first. Sometimes building a team is driven more by ego than actual business strategy. Curious about what’s working in the industry? Dive into my podcast for real talk and expert advice. Link in my bio.

In this episode, I share why 10x-ing your income is actually easier than 2x-ing, and how exponential growth through smarter focus is much easier than incremental improvements. With that mindset shift, you should be working smarter, not harder, and leveraging the 80/20 rule to focus on the high-impact activities that bring in the most money. Link in bio.

The goal of a master drip is not just booked calls. It is building a follow up system that keeps everyone in your world connected to you automatically. Leads, applications, past clients, and booked calls all flow into the same system. Instead of building twenty different campaigns, you build one strong system that blankets everybody.

Just because someone is a top producer does not automatically make them a great coach. Coaching takes patience, structure, systems, and real leadership. A lot of mentorship in this industry is just “call me when you have a question” with no actual framework behind it. Before bringing people onto your team, make sure you are truly set up to help them succeed. Curious about what’s working in the industry? Dive into my podcast for real talk and expert advice. Link in my bio.

We just beat CIBC on a renewal using a strategy most brokers either miss… or misunderstand. Same payment. Same lifestyle. Less mortgage. Years shaved off. Let the numbers tell the story. Here’s the truth—when something feels complicated, most brokers default back to what’s comfortable. But the old way isn’t working anymore. So what’s the move? Keep banging your head against the wall on renewals, refis, and uninsured deals… or level up and actually learn something that gives your clients an edge? This isn’t risky. If you think it is, you don’t understand the product. It’s actually more structured—and safer—than a typical STEP or FlexLine setup. Every client deserves to see this option. Period. Do the work. Learn it. Get better. Your clients will win—and yeah, your bank account will too. #teamwiley We're built different. Link in bio to know more.

If your marketing avatar is a first time homebuyer, then your content would look like answering simple questions they already have. What’s the difference between a deposit and a down payment? What happens with less than 20% down? What is the FHSA? You do not need advanced strategies to start creating content. Just answer questions that are already in your wheelhouse and build the muscle from there.

A lot has to happen before someone books a call from your email. It has to land in their inbox, get opened, hit at the right time, and actually get read. That is why email marketing is a numbers game and why consistency matters so much. At minimum, you want your name showing up in their inbox every single week.

Keep it simple.

There’s always time to do things that move the needle in your business, you’re just making excuses not to do it. It might be a few minutes here or there throughout your day. A couple messages, a quick follow up, it all adds up. It doesn’t have to be perfect, just consistent.